H-E-B reimagines Lincoln Heights store in San Antonio
H-E-B reimagines Lincoln Heights store in San Antonio
H-E-B reimagines Lincoln Heights store in San Antonio

After more than two decades since it first opened its doors in San Antonio, H-E-B Lincoln Heights is getting a new look. The retailer has started a complete wall-to-wall remodel and expansion of its store located at 999 E. Basse Rd., which will include the addition of its True Texas BBQ restaurant.

“Our team is hard at work reinventing our Lincoln Heights store to better reflect and serve this vibrant community,” said Kyle Stevens, H-E-B Group Vice President San Antonio. “We want to create a store our loyal customers can be proud of, and we look forward to continue offering a quality shopping experience and the best H-E-B has to offer.”

Once work is complete, every department throughout the store will be expanded to serve customers, growing the store to more than 110,000 square feet. The store will feature new and upgraded departments, a larger product assortment, an expanded Curbside area with more dedicated parking and new Pharmacy Drive-Thru. Additionally, there are plans for a True Texas BBQ, which will include indoor and outdoor seating.

“At H-E-B our customers mean everything to us, and we are grateful to the Lincoln Heights customer for their continued patience during this exciting remodel,” said Elisa Gutierrez, H-E-B Lincoln Heights Store Leader. “Our Partners are committed to show up every day ready to deliver world-class customer service with a smile.”

The store will remain operational during the renovations. Additional updates will be added to this post as they develop.

About H-E-B

H-E-B, with sales of more than $50 billion, operates over 455 stores in Texas and Mexico. Known for its innovation and community service, H-E-B celebrates its 120th anniversary this year. Recognized for its fresh food, quality products, convenient services, and a commitment to environmental responsibility and sustainability, H-E-B strives to provide the best customer experience and low prices. Based in San Antonio, H-E-B employs over 175,000 Partners in Texas and Mexico and serves millions of customers in more than 300 communities. For more information, visit heb.com and the H-E-B Newsroom.

About H-E-B

H-E-B, with sales of more than $50 billion, operates over 455 stores in Texas and Mexico. Known for its innovation and community service, H-E-B celebrates its 120th anniversary this year. Recognized for its fresh food, quality products, convenient services, and a commitment to environmental responsibility and sustainability, H-E-B strives to provide the best customer experience and low prices. Based in San Antonio, H-E-B employs over 175,000 Partners in Texas and Mexico and serves millions of customers in more than 300 communities. For more information, visit heb.com and the H-E-B Newsroom.

Media Gallery
Third Place Winner $10,000

My Drink Bomb

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Spicytude

Product: Spices

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Product: Totopos (tortilla chips) and Tortillas

Website: tozifoods.com

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Product: Peanut Butter Bites and Sugar-Free Peanut Butter Bites

Website: ocafoods.com

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Proudly Mexicana-founded and family-led, Tozi Superfoods blends heritage with health in every bite. The Mexican American food company is inspired by the Aztec goddess of health, Toci. Founded by two sisters and their mother, Tozi blends six generations of tradition from their family ranch in Jalisco, Mexico, with the power of indigenous superfoods like blue corn and amaranth – once a sacred staple of the Aztecs and a complete plant-based protein, rich in fiber, antioxidants, and cultural history. From tortillas to totopos, every product is clean, seed oil free, gluten free, nutrient-rich, and rooted in heritage – with wellness at the heart of it all. Tozi truly is “where heritage meets health”. 

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Rigo’s Dairy
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Oca Foods Peanut Butter

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After spending several years in the U.S., Renato Raposo found himself missing one of his favorite childhood snacks, Pacoca [pah-SOK-ah], a beloved Brazilian peanut treat. His connection with the snack deepened after the passing of his father in 2022 – it was a snack they loved and shared together. Unable to find a clean and simple version of this nostalgic treat, he created OCA Foods. By June 2024, he left a tech career to pursue OCA full-time, transforming this craving into a mission to share a wholesome, meaningful snack with the world.

Long Phung Food Products
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Klein Smokehaus Bacon 

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Deli Spice Cooking Spices 

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