H-E-B’s Big Game commercial blasts off with Texas-sized flavors

February 14, 2022

February 14, 2022

H-E-B’s Big Game commercial blasts off with Texas-sized flavors

H-E-B is ready to blast off with Texas-sized flavors in this year’s Big Game commercial, which has a surprise appearance from one of the state’s most recognizable stars.

This year’s 60-second spot starts at a command center counting down to the launch of space craft, gearing up for a quick, leisure trip into space. Before the shuttle rides away, the crew makes an emergency call for supplies from H-E-B. The mission critical snacks are delivered before the thrusters ignite and, without leaving his chair, our celebrity welcomes them with a tip of a hat that will leave viewers with a smile.

The 60-second spot first aired during the Big Game in key markets throughout Texas during the local advertising break between the third and fourth quarters. A longer 90-second version of the ad is posted on H-E-B’s YouTube page.

About H-E-B
H-E-B, with sales of $43 billion, operates more than 435 stores in Texas and Mexico. Known for its innovation and community service, H-E-B celebrates its 119th anniversary this year. Recognized for its fresh food, quality products, convenient services, and a commitment to environmental responsibility and sustainability, H-E-B strives to provide the best customer experience and low prices. Based in San Antonio, H-E-B employs over 160,000 Partners in Texas and Mexico and serves millions of customers in more than 300 communities. For more information, visit heb.com and the H-E-B Newsroom.

About H-E-B

H-E-B, with sales of $43 billion, operates more than 435 stores in Texas and Mexico. Known for its innovation and community service, H-E-B celebrates its 119th anniversary this year. Recognized for its fresh food, quality products, convenient services, and a commitment to environmental responsibility and sustainability, H-E-B strives to provide the best customer experience and low prices. Based in San Antonio, H-E-B employs over 160,000 Partners in Texas and Mexico and serves millions of customers in more than 300 communities. For more information, visit heb.com and the H-E-B Newsroom.

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