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At H-E-B, through our Operation Appreciation program, we acknowledge the sacrifices made not only by our brave military service members but also by their children in service to our nation. We take pride in supporting the growth of these resilient young individuals, honoring their courage and strength. Through purposeful programs, our commitment is to extend assistance to military-connected children and their parents by partnering with military nonprofits. These initiatives are specifically designed to offer academic and scholarship assistance to fostering social and emotional well-being, our programs aim to provide a holistic support system. Our ultimate objective is to guide and empower them on a meaningful journey, be it in college, pursuing opportunities at H-E-B, or navigating the various facets of life.

It’s estimated that there are more than 1.6 million children of military service members who are active duty and reserves, according to the Defense Department. These children face a multitude of challenges such as separation form a deployed parent, loss of a parent, frequent relocation, and more.

At H-E-B, through our Operation Appreciation program, we acknowledge the sacrifices made not only by our brave military service members but also by their children in service to our nation. We take pride in supporting the growth of these resilient young individuals, honoring their courage and strength. Through purposeful programs, our commitment is to extend assistance to military-connected children and their parents by partnering with military nonprofits. These initiatives are specifically designed to offer academic and scholarship assistance to fostering social and emotional well-being, our programs aim to provide a holistic support system. Our ultimate objective is to guide and empower them on a meaningful journey, be it in college, pursuing opportunities at H-E-B, or navigating the various facets of life.

 

It’s estimated that there are more than 1.6 million children of military service members who are active duty and reserves, according to the Defense Department. These children face a multitude of challenges such as separation form a deployed parent, loss of a parent, frequent relocation, and more.

2023 Month of the Military Child

H-E-B Operation Appreciation, MCEC and The Comfort Crew for Military Kids visited select Texas schools for the “With You All the Way!” tour, an engaging and educational presentation that emphasizes the importance of caring and developing valuable strategies for dealing with the unique challenges of military life. Led by award-winning TV personality and children’s book author, Trevor Romain, the “With You All the Way!” tour has reached over 1 million kids in 16 countries since 2010.

H-E-B surprises military students with
Gratitude Initiative in Texas

H-E-B Operation Appreciation and Gratitude Initiative traveled across Texas to award military students with scholarships for GI’s College and Career Prep program. Over the past two years, H-E-B has sponsored fifty-five students in grades 8-12 in the GI College Success Academy Program, providing service from the time of enrollment until college graduation.
The students are from families of active-duty military, veterans, disabled veterans, Texas National Guard, and those killed while serving our country.

Month of the Military Child 2024

H-E-B Operation Appreciation teamed up with MCEC to visit select schools, hosting a powerful presentation on connection, engagement, and service, led by award-winning youth motivational speaker, Tom Krieglstein. This initiative celebrates the Month of the Military Child in April, honoring the resilience, strength, and sacrifice of military students. Throughout the year, H-E-B’s Operation Appreciation continues to support, honor, and provide employment opportunities for military service members and their families. #HEBOperationAppreciation

2023 Month of the
Military Child

H-E-B Operation Appreciation, MCEC and The Comfort Crew for Military Kids visited select Texas schools for the “With You All the Way!” tour, an engaging and educational presentation that emphasizes the importance of caring and developing valuable strategies for dealing with the unique challenges of military life. Led by award-winning TV personality and children’s book author, Trevor Romain, the “With You All the Way!” tour has reached over 1 million kids in 16 countries since 2010.

H-E-B surprises military students with Gratitude Initiative in Texas

H-E-B Operation Appreciation and Gratitude Initiative traveled across Texas to award military students with scholarships for GI’s College and Career Prep program. Over the past two years, H-E-B has sponsored fifty-five students in grades 8-12 in the GI College Success Academy Program, providing service from the time of enrollment until college graduation. The students are from families of active-duty military, veterans, disabled veterans, Texas National Guard, and those killed while serving our country.

Month of the Military Child
2024

H-E-B Operation Appreciation teamed up with MCEC to visit select schools, hosting a powerful presentation on connection, engagement, and service, led by award-winning youth motivational speaker, Tom Krieglstein. This initiative celebrates the Month of the Military Child in April, honoring the resilience, strength, and sacrifice of military students. Throughout the year, H-E-B’s Operation Appreciation continues to support, honor, and provide employment opportunities for military service members and their families. #HEBOperationAppreciation

Learn more by clicking each partnership below. 

Copyright © 2022 H-E-B. All rights reserved.
Copyright © 2022 H-E-B.
All rights reserved.

H-E-B Operation Appreciation partners with The Comfort Crew for Military Kids, bringing the impactful ‘With You All the Way!’ tour to schools across Texas. Led by the award-winning TV personality and children’s book author, Trevor Romain, this engaging and educational presentation emphasizes the importance of compassion and essential coping strategies for the unique challenges of military life.

The presentations deliver positive messages, focusing on effective strategies to address issues such as bullying, divorce, homework, relocating, fears, and overall health and wellness.

Through our partnership with Comfort Crew’s Resiliency Program, H-E-B Operation Appreciation provides crucial support to military families throughout deployments. Together, we’ve funded and distributed 600 specially tailored Comfort Kits designed to assist military and veteran children in Texas, aiding them in navigating the distinct challenges associated with deployments, reintegration, injuries, and loss.

Distributed 600+ Comfort

Kits Across Texas

Aligned with the singular and noble mission of Folds of Honor, H-E-B Operation Appreciation works year-round to provide educational scholarships for the children and spouses of fallen and disabled veterans, as well as first responders.

Since its establishment in 2007, Folds of Honor has proudly awarded over 51,000 scholarships to families across all 50 states. Importantly, our partnership has made a significant impact, resulting in over 50 life-changing scholarships that directly benefit recipients in the great state of Texas.

Established
 in 2007

51K+ Scholarships 

Awarded

H-E-B Operation Appreciation partners with the Gratitude Initiative year-round to provide a unique college and career preparatory program for middle and high school students from military and veteran families. The GI College Success Academy Program is a comprehensive resource offering counseling, test preparation, and financial aid assistance. Dedicated GI advisors closely support students and parents from enrollment through college graduation.

College and Career Prep
for Students

Enrollment of

350+ Students

H-E-B Operation Appreciation partners with MCEC to provide comprehensive support for all military-connected children. Together, we educate, advocate, and collaborate to address education challenges associated with the military lifestyle. Our partnership extends its reach to support 130,000 military-connected children in Texas:

Support for 130K+ 
Military Children

MCEC In
Español

Student 2 Student
(S2S)

H-E-B Operation Appreciation partners with The Comfort Crew for Military Kids, bringing the impactful ‘With You All the Way!’ tour to schools across Texas. Led by the award-winning TV personality and children’s book author, Trevor Romain, this engaging and educational presentation emphasizes the importance of compassion and essential coping strategies for the unique challenges of military life.

The presentations deliver positive messages, focusing on effective strategies to address issues such as bullying, divorce, homework, relocating, fears, and overall health and wellness.

Through our partnership with Comfort Crew’s Resiliency Program, H-E-B Operation Appreciation provides crucial support to military families throughout deployments. Together, we’ve funded and distributed 600 specially tailored Comfort Kits designed to assist military and veteran children in Texas, aiding them in navigating the distinct challenges associated with deployments, reintegration, injuries, and loss.

Distributed 600+ Comfort Kits

 Across Texas

Aligned with the singular and noble mission of Folds of Honor, H-E-B Operation Appreciation works year-round to provide educational scholarships for the children and spouses of fallen and disabled veterans, as well as first responders.

Since its establishment in 2007, Folds of Honor has proudly awarded over 51,000 scholarships to families across all 50 states. Importantly, our partnership has made a significant impact, resulting in over 50 life-changing scholarships that directly benefit recipients in the great state of Texas.

Established
 in 2007

51K+ Scholarships 

Awarded

H-E-B Operation Appreciation partners with the Gratitude Initiative year-round to provide a unique college and career preparatory program for middle and high school students from military and veteran families. The GI College Success Academy Program is a comprehensive resource offering counseling, test preparation, and financial aid assistance. Dedicated GI advisors closely support students and parents from enrollment through college graduation.

College and Career Prep
for Students

Enrollment of

350+ Students

H-E-B Operation Appreciation partners with MCEC to provide comprehensive support for all military-connected children. Together, we educate, advocate, and collaborate to address education challenges associated with the military lifestyle. Our partnership extends its reach to support 130,000 military-connected children in Texas:

Support for 130K+ 
Military Children

MCEC En
Español

Student 2 Student
(S2S)