Hunger relief has been a key focus for H‑E‑B since the first store opened in 1905. For more than a century now, H‑E‑B’s commitment and involvement in the communities it serves has been an important part of the way the company does business. Through the support of hunger relief initiatives like the H‑E‑B Food Bank Assistance Program and the annual Feast of Sharing holiday dinners, H‑E‑B is able to give back to its customers and communities across the state and demonstrate the H‑E‑B Spirit of Giving. The H‑E‑B Food Bank Assistance Program works year‑round to raise awareness and battle hunger in Texas and Mexico. In 2018, H‑E‑B donated more than 32 million pounds of food to Texas and Mexico food banks, equal to over 25 million meals. For more than 25 years, H‑E‑B Help End Hunger campaign is a component of our Food Bank Assistance Program, giving customers the opportunity to help their local food bank in the fight against hunger and malnutrition among thousands of children, elderly and needy families in communities throughout Texas and Mexico. In 2018, H‑E‑B customers across Texas raised $700,000, or 3.1 million meals for 17 Texas food banks. Help us provide even more meals this year and make a $1, $3 or $5 donation the next time you shop at your local H‑E‑B.