At H-E-B, Operation Appreciation is more than a commitment; it’s a pledge to honor the service and sacrifice of our active duty service members, veterans, and their families, both in Texas and wherever they may be stationed worldwide.
This dedication comes to life through strategic partnerships with organizations supporting service members, as well as the creation of purpose-driven programs tailored to meet the distinct needs of our military community.
View our pillars below for a closer look at the impactful initiatives driving Operation Appreciation.
Homes Built for Heroes
We are committed to giving away ultra-accessible, mortgage-free, fully furnished homes to severely wounded Veterans and their families across Texas.
Hiring Heroes
H-E-B is proud to have military service members and Veterans as part of the H-E-B family and have recently been named a top workplace for military Veterans by popular job listing site Indeed.
Military Care Packages
H-E-B sends care packages to active duty service members across Texas and abroad.
Military Child Appreciation
Through purposeful programs, our commitment is to extend assistance to military-connected children and their parents by partnering with military nonprofits.
Military Spouse Appreciation
To celebrate military spouses, H-E-B partners with the USO throughout the year to host special events in stores and on military bases in Texas.
Café Ole by H-E-B
Commemorative Collection
Raise a cup to those who serve. With every purchase, H-E-B will donate $0.35 to military nonprofits supporting the brave men and women of the U.S. Armed Forces, our Veterans, and Military Families in our community.
At H-E-B, Operation Appreciation is more than a commitment; it’s a pledge to honor the service and sacrifice of our active duty service members, veterans, and their families, both in Texas and wherever they may be stationed worldwide.
This dedication comes to life through strategic partnerships with organizations supporting U.S. troops, as well as the creation of purpose-driven programs tailored to meet the distinct needs of our military community.
View our pillars below for a closer look at the impactful initiatives driving Operation Appreciation.
Homes Built For Heroes
We are committed to giving away ultra-accessible, mortgage-free, fully furnished homes to severely wounded Veterans and their families across Texas.
Hiring Heroes
H-E-B is proud to have military service members and Veterans as part of the
H-E-B family and have recently been named a top workplace for military Veterans by popular job listing site Indeed.
Military Care Packages
H-E-B sends care packages to active duty service members across Texas and abroad.
Military Child
Appreciation
Through purposeful programs, our commitment is to extend assistance to military-connected children and their parents by partnering with military nonprofits.
Military Spouse
Appreciation
To celebrate military spouses, H-E-B partners with the USO throughout the year to host special events in stores and on military bases in Texas.
Café Ole by H-E-B
Commemorative Collection
Raise a cup to those who serve. With every purchase, H-E-B will donate a portion of the proceeds to military nonprofits supporting the brave men and women of the U.S. Armed Forces, our Veterans, and Military Families in our community.
