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Through Read 3, H-E-B supports schools, libraries, and literacy organizations across Texas. Since its launch, more than 6.5 million books have been donated to children through community events, schools, libraries, and stores statewide.
Each September, Read 3 celebrates National Literacy Month with the Big Texas Read-In, bringing together more than 130,000 students across Texas to read at the same time and celebrate the power of books.
H-E-B Read 3 once again celebrated National Literacy Month with the H‑E‑B Read 3 Big Texas Read In. Schools all over the state stopped, dropped and read on September 30th from 10:00 a.m. – 11:00 a.m. resulting in more than 140,000 students in Texas reading ALL at the same time. Many of the classrooms joined the Live Read In by webinar to enjoy the presentation led by Chris Eliopoulis, illustrator of the series “Ordinary People Change the World.” Students learned about the famous people in the series and Chris led them in step-by-step drawing exercises to recreate his drawings of Simone Biles, Barbara Bush, Albert Einstein and even Kermit the Frog. This presentation was brought to Texas schools thanks to a partnership with the Barabra Bush Houston Literacy Foundation.
All registered schools that met eligibility requirements were entered into a drawing for a prize of $1000 for their school library.







On Friday, September 25th, we invite school PTA/PTOs, district foundations and literacy non-profits to read with us for 30 minutes from 10:00 a.m. – 10:30 a.m. to set a new record and be entered in a drawing for $1000 for their school library or literacy initiative. 10 winners will be drawn.
Register your school PTA/PTO, school district foundation, or literacy non-profits to participate in our Read 3 Big Texas Read In. It’s as easy as A,B,C.
Read 3 Read In Official Rules
NO PURCHASE NECESSARY TO ENTER OR WIN. All entries must be received by September 24, 2026. Open to Texas 501(c)(3) organizations only. Void where prohibited.
Learn how you can help shape a child’s mind by reading to them three times a week, using the activities below.
Learn how you can help shape a child’s mind by reading to them three times a week, using the activities below.