Military Spouse Appreciation

Each and every day, it’s our duty to show unwavering support for our military veterans, active-duty service members and their families throughout the more than 300 communities we serve in Texas. As part of its Operation Appreciation initiative, H-E-B works year round to honor and support our military spouses, the supportive foundation serving alongside our nation’s service members in the U.S. Armed Forces.

Throughout the year and during Military Spouse Appreciation Month in May, H-E-B is proud to show our appreciation for these dedicated military spouses, celebrating their significant contributions, support and sacrifices. Over the past few years, H-E-B has hosted dozens of appreciation events, which have served thousands of military spouses across Texas.

Among some of the events H-E-B hosts include a special day of beauty pampering. At these events, which are held in stores and on military bases, spouses are provided gift bags of beauty and grooming essentials and treated to personalized care, where H-E-B Beauty Advisors provide makeovers and manicures and offer beauty tips. Additionally, H-E-B partners with Operation Shower to throw baby showers for military spouses and works with local USOs across Texas to recognize and appreciate our spouses of the U.S. Armed Forces.

In 2013, the company launched H-E-B Operation Appreciation as a year-round initiative to support, honor and provide employ opportunities to military service members and their families. Through the H-E-B Operation Appreciation initiative, H-E-B has hired thousands of veterans and active-duty service members, including their family members. Additionally, each year, H-E-B’s statewide donation campaign raises funds for the homes and other military-serving non-profits, including the Military Child Education Coalition, Tragedy Assistance Program for Survivors and the United Service Organizations.


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