At H-E-B, through our Operation Appreciation program, we acknowledge the sacrifices made not only by our brave military service members but also by their children in service to our nation. We take pride in supporting the growth of these resilient young individuals, honoring their courage and strength. Through purposeful programs, our commitment is to extend assistance to military-connected children and their parents by partnering with military nonprofits. These initiatives are specifically designed to offer academic and scholarship assistance to fostering social and emotional well-being, our programs aim to provide a holistic support system. Our ultimate objective is to guide and empower them on a meaningful journey, be it in college, pursuing opportunities at H-E-B, or navigating the various facets of life.
It’s estimated that there are more than 1.6 million children of military service members who are active duty and reserves, according to the Defense Department. These children face a multitude of challenges such as separation form a deployed parent, loss of a parent, frequent relocation, and more.
At H-E-B, through our Operation Appreciation program, we acknowledge the sacrifices made not only by our brave military service members but also by their children in service to our nation. We take pride in supporting the growth of these resilient young individuals, honoring their courage and strength. Through purposeful programs, our commitment is to extend assistance to military-connected children and their parents by partnering with military nonprofits. These initiatives are specifically designed to offer academic and scholarship assistance to fostering social and emotional well-being, our programs aim to provide a holistic support system. Our ultimate objective is to guide and empower them on a meaningful journey, be it in college, pursuing opportunities at H-E-B, or navigating the various facets of life.
It’s estimated that there are more than 1.6 million children of military service members who are active duty and reserves, according to the Defense Department. These children face a multitude of challenges such as separation form a deployed parent, loss of a parent, frequent relocation, and more.
2023 Month of the Military Child
H-E-B Operation Appreciation, MCEC and The Comfort Crew for Military Kids visited select Texas schools for the “With You All the Way!” tour, an engaging and educational presentation that emphasizes the importance of caring and developing valuable strategies for dealing with the unique challenges of military life. Led by award-winning TV personality and children’s book author, Trevor Romain, the “With You All the Way!” tour has reached over 1 million kids in 16 countries since 2010.
H-E-B surprises military students with
Gratitude Initiative in Texas
H-E-B Operation Appreciation and Gratitude Initiative traveled across Texas to award military students with scholarships for GI’s College and Career Prep program. Over the past two years, H-E-B has sponsored fifty-five students in grades 8-12 in the GI College Success Academy Program, providing service from the time of enrollment until college graduation.
The students are from families of active-duty military, veterans, disabled veterans, Texas National Guard, and those killed while serving our country.
2023 Month of the
Military Child
H-E-B Operation Appreciation, MCEC and The Comfort Crew for Military Kids visited select Texas schools for the “With You All the Way!” tour, an engaging and educational presentation that emphasizes the importance of caring and developing valuable strategies for dealing with the unique challenges of military life. Led by award-winning TV personality and children’s book author, Trevor Romain, the “With You All the Way!” tour has reached over 1 million kids in 16 countries since 2010.
H-E-B surprises military students with Gratitude Initiative in Texas
H-E-B Operation Appreciation and Gratitude Initiative traveled across Texas to award military students with scholarships for GI’s College and Career Prep program. Over the past two years, H-E-B has sponsored fifty-five students in grades 8-12 in the GI College Success Academy Program, providing service from the time of enrollment until college graduation. The students are from families of active-duty military, veterans, disabled veterans, Texas National Guard, and those killed while serving our country.
Learn more by clicking each partnership below.
