H-E-B will open its newest multi-level location in Houston’s Heights community at 2300 N. Shepherd Drive (at 24th St.) on Wednesday, January 30 at 6 a.m. The brand new, 92,000 sq.-ft. store features expansive shopping options, covered parking, and is equipped with elevators and escalators to easily navigate the double-story structure.

“We appreciate all of the support and effort by The Heights community that made it possible for H-E-B to build here”, said Scott McClelland, H-E-B President Food & Drug. “Creating a store that captures the spirit of The Heights was our number one goal. I think we’ve been able to add to the character of the community with this store.”

Tammy Hager, H-E-B Heights Top Store Leader, will lead a team of more than 388 Partners (employees), many of whom were recruited from three local high schools. “We wanted to give students an opportunity to connect with H-E-B and grow with us,” said Hager.

Hager, a 37-year grocery industry veteran and 15-year H-E-B Partner, has strong ties to the Heights area. She previously lived off 18th Street and regularly enjoyed the T.C. Jester and Buffalo Bayou bike trails while training for longer rides to raise money for the Multiple Sclerosis Society. Members of her extended family were raised in in Cottage Grove, shopping the store previously located on the H-E-B Heights site and the H-E-B on T.C. Jester.

“In many ways for my family, it’s coming full circle, and we are excited to be a part of the new store,” added Hager. “This neighborhood is very special, it’s like no other in Houston. There is so much history and culture, much like the spirit of H-E-B.”

THIS STORE HAS MORE – AN ARTFUL EXPERIENCE
As with H-E-B Bellaire, the company chose to compliment the already innovative shopping experience by continuing its arts initiative with a permanent installation called “Who says that chickens can’t fly, or that money can’t fall from the sky?” by Houston sculptor Elaine Bradford. The piece was inspired by H-E-B lore discovered while the artist was researching H-E-B history for ideas. The result is a funky flock of chickens in colorful custom-fitted crocheted sweaters and large coins hovering above the second-story entry way. They represent the tagged chickens given away by H-E-B during the 1930s, good for free groceries along with handfuls of nickels. The sweaters are tailored for each bird with color combinations featured in popular H-E-B products, such as That Green Sauce. This permanent installation is part of an art initiative where stores showcase local and prominent artists. For Houston, the first of these permanent art installations was unveiled in June 2018 at H-E-B Bellaire.

Additionally, visitors looking for the perfect spot for a “post-able” photo will enjoy the special installation of the HE_GHTS letters on the walkway. The space for the letter I is reserved for a live “stand in.”

ENGAGING FOOD CONVENIENCES
H-E-B is always looking for innovative and convenient ways to enhance our stores with more choices. This lets customers choose how they shop, pay for and receive products, whether it’s an in-store visit, picking up an online order, home delivery or grabbing a meal on the go.

The Heights H-E-B will offer the full line of its popular H-E-B Meal Simple heat and eat options. Created with the highest quality ingredients, these family favorites are fresh, convenient, packed with flavor and ready to serve in minutes.

H-E-B’s Curbside is a favorite throughout Houston and is designed to save customers time while offering all the products available in-store. Simply create your grocery list, submit your order and pay at heb.com. H-E-B’s personal shoppers will hand pick all grocery selections and deliver to your car curbside at your scheduled pick up time – we’ll even load your car.

Prefer home delivery? We have that covered, too, with H-E-B Home Delivery and through Favor. You can also order and ship grocery, drugstore and general merchandise products to 48 states and military bases worldwide through heb.com.

THE LOCAL RESOURCE FOR HEALTHY FOOD CHOICES
The Heights H-E-B will serve as a quality living source that supports healthy eating on a budget. The store will feature hundreds of H-E-B Organics options and H-E-B Select Ingredients, a line consisting of H-E-B brand products that excludes unwanted ingredients like high fructose corn syrup and artificial flavors.

Across this expansive store shoppers will find more offerings for less, and unsurpassed freshness, quality and variety.

NEW TO THE NEIGHBORHOOD
Expanding the store means expanding the offerings. With more than 50,000 options it may seem like the choices are endless. We take local seriously and are in constant search of the most flavorful and truly unique products made in the Lone Star State.

Highlights include:

• Prime Case Butcher Shop offering USDA Prime, Natural, and Organic meats, 21-day dry-aged beef, as well as many fully cooked and kosher selections
• Fully-stocked Healthy Living department with bulk foods including honey, nuts, grains, dried fruits, snack mixes, a wide variety of supplements and more
• A full-service pharmacy on the first floor with drive through access
• Full-service seafood department with fresh fish and seafood, fresh sushi and poke bowls handmade in-store daily by Sushiya
• The wine and beer selection features more than 1,800 bottles of wine (sampling in store!) and 300 beers with an emphasis on Texas craft and hyper-local craft (with four kegs on tap to try before you buy!)
• Guests can also seek assistance by the dedicated wine manager on duty
• Impressive full-service bakery and Tortillería highlights a wide selection of organic and artisan breads baked daily, fresh tortillas, large varieties of decadent desserts, pastries and custom cakes
• H-E-B Blooms! is ready to provide floral for any size gathering with delivery options
• Cooking Connection and the Showtime Kitchen feature live demonstrations and daily samplings using quick and easy recipes that can be made at home
• Made in-store palate quenchers, including fresh squeezed juices and freshly made guacamole
• 50 bike rack parking spaces
• Texas hospitality and knowledgeable service that’s second to none

ADDED PERKS – THE ROASTERY
The Height’s coffee scene will enjoy the added perks of the Roastery Coffee Kitchen attached to the store. The Roastery offers specialty coffee sourced from around the world, including many varieties roasted in Houston. The concept features and serves products developed by the team known as FOUR J – Jonathan Waxman, Jimmy Bradley, Joey Campanaro and Jason Giagrande. The coffee shop and eatery will be located on the second floor of the property with a separate entrance for easy access. This soon-to-be-open hot spot will feature indoor and outdoor seating and plenty of charm for a friendly visit, informal meeting, grabbing a cup on the go, and more. Hours will be 7 a.m. – 8 p.m. and Monday – Friday, 8 a.m. – 8 p.m., Saturday and Sunday.

SPIRIT OF GIVING

H-E-B is passionately committed to its customers beyond the four walls of its stores, weaving an undeniable Spirit of Giving into its business philosophy. In this spirit, H-E-B is proud to announce two community donations totaling $10,000 in honor of the store’s grand opening. Friends for Life, the only LEED-certified, no-kill animal shelter in Houston, will receive $5,000. A second gift of $5,000 will go to HITS Theatre. Located in the Houston Heights, HITS Theatre is an educational organization, offering classes in singing, dancing and acting for children in kindergarten through high school. Each production class culminates in a professionally executed performance with every student participating on stage.