Thousands of H-E-B Partners will honor and celebrate first responders across Texas for their unyielding service to our communities as part of the company’s 21st Annual Helping Heroes initiative. Helping Heroes is a companywide initiative that reinforces H-E-B’s ongoing commitment to our brave emergency personnel and allows H-E-B Partners to give back and engage in a day of service at fire, law enforcement, and EMS stations across the state.
This year, more than 350 H-E-B stores and work locations adopted nearly 1,200 fire, law enforcement, and EMS stations statewide. On the days leading up to and on September 11, more than 3,000 Partners will deliver meals and volunteer to help spruce up stations, rake leaves, wash the fire engines, and more. Additionally, H-E-B will provide adopted stations with meals, snacks, pantry items, and other gifts for emergency personnel to enjoy.
“Each year, Helping Heroes gives our Partners a chance to give back to the courageous first responders who dedicate their lives to our communities,” said Winell Herron, H-E-B Senior Vice President of Public Affairs, Diversity and Environmental Affairs. “For two decades, this essential program is an important part of our long-standing, year-round commitment to support emergency personnel who are there for our communities each and every day.”
This initiative recognizes September 11 as a National Day of Service and Remembrance, paying tribute to those who risked and lost their lives during the World Trade Center and Pentagon attacks.
Since 2005, H-E-B Partners have come together for this annual program, an important part of H-E-B’s ongoing support for emergency personnel in the more than 300 communities the company serves. Each year, H-E-B donates more than $700,000 to first responder initiatives throughout the state.