Who says giving away free cookies can’t be a lucrative endeavor? For an inventive video by a San Antonio man, the idea earned him $25,000 and a spot in a H‑E‑B commercial.
For months, creative Texans took their shots at producing catchy videos about their favorite H‑E‑B Primo Picks products as part of the H‑E‑B Primo Picks Video Showdown Contest. After video submissions poured in from across the Lone Star State, the pool was reduced to 10 finalists and Texans were encouraged to vote for their favorite. Now that the votes are tallied, the top three videos were selected with the grand‑prize winner, Wilfred H. Shipley, hailing from the Alamo City.
“H‑E‑B Primo Picks are one‑of‑a‑kind products our customers love as much as we do,” said Cory Basso, H‑E‑B Group Vice President of Marketing and Advertising. “Texans jumped at the chance to showcase their favorite items with some fun videos that capture the unique spirit of our H‑E‑B Primo Picks.”
Free Cookies (San Antonio)
An adult with a sweet tooth meets a young entrepreneur, giving away free chocolate chip cookies. Eventually, the adult, who takes advantage of the offer and has a mouthful of cookies, is bested by the youngster who offers the man a cup of H‑E‑B MooTopia Milk – for a price. The funny exchange ends with the impressed adult simply muttering, “Well played.”
Jam Band (Houston)
A band of H‑E‑B enthusiasts playing in studio struggles with a song. Looking to get the creative juices flowing, the singer sips on a glass of H‑E‑B MooTopia Milk, inspiring a groovy jam session about the Primo Picks item.
Animal Picnic (Belton)
This playful stop animation video features a gaggle of toy animals at a picnic, serving a pair of H‑E‑B Primo Picks: Saborsazo Mango Soda and H‑E‑B Chopped Salad.
During the 2017 Big Game, H‑E‑B launched a statewide contest that encouraged Texans to create and submit entertaining videos, featuring their favorite H‑E‑B Primo Picks. With more than 4,000 selections at H‑E‑B stores across Texas, Primo Picks are cool, one‑of‑a‑kind products featured monthly with new items introduced throughout the year.
