H-E-B launches Trees for Texans program on Texas Arbor Day, to plant hundreds of trees across state throughout the year
H-E-B launches Trees for Texans program on Texas Arbor Day, to plant hundreds of trees across state throughout the year

In partnership with nonprofits, H-E-B will plant native trees to support schools, communities, and future generations

In celebration of Texas Arbor Day, H-E-B launched its Trees for Texans program, a year-round effort that grows its commitment to support environmental initiatives in Texas by planting native trees that create healthier environments for schools, communities, and future generations. Throughout the year, H-E-B and its dedicated Partners will help plant hundreds of trees at school campuses while working with nonprofit grant recipients to plant additional trees across the state. 

Through the Trees for Texans program, H-E-B will work with schools in urban areas to help reduce extreme heat by planting native trees to increase shade. Known as the heat-island effect, this extreme heat is most common in urban areas where greenery is limited and structures such as buildings, roads, and other infrastructure absorb and release the sun’s heat, creating higher temperatures relative to outlying areas, according to the U.S. Environmental Protection Agency.

The retailer commissioned Texan by Nature, a nonprofit that advances conservation awareness and action across Texas, to manage the H-E-B Trees for Texans program. In coordination with Texan by Nature, H-E-B will work with organizations to conduct land surveys and urban heat analysis to identify schools near newly opened H-E-B stores that could benefit from the addition of trees to their campus.

“We are incredibly excited to partner with H-E-B to catalyze the Trees for Texans program,” expressed Joni Carswell, CEO and President of Texan by Nature. “This project not only enhances the lives of people but also nurtures our environment, offering cooler temperatures, cleaner air, hands-on conservation opportunities, and outdoor learning experiences that will shape a brighter future for all Texans.” 

H-E-B Trees for Texans and Texas A&M Forest Service also will provide selected schools with tree education curriculum, giving students hands-on educational opportunities to learn about trees and the role they play in ecosystems. Additionally, Certified Arborist Training will be provided to participating schools, offering advanced instruction for grounds crews to better care for trees throughout their campus.

The following schools will receive trees this year through the Trees for Texans program:

  • Rodriguez Elementary School in Austin
  • Charles A Forbes Middle School in Georgetown
  • Harmony School of Achievement in Houston
  • Three additional schools will be named later this year.

“H-E-B has a deep commitment to help protect, conserve, and beautify our great state for all Texans to enjoy, now and for future generations,” said Leslie Sweet, H-E-B Managing Director of Sustainability & Environmental Affairs. “Our goal is for the H-E-B Trees for Texans program to enrich the places we call home through tree planting, creating healthier environments for schools, communities, and our future.”

To further support our communities, H-E-B, in partnership with Texan by Nature, will offer opportunities for nonprofits to apply for $5,000 grants to help fund tree-planting efforts statewide. This also provides hands-on conservation opportunities by partnering with local nonprofits to plant native trees and engage community volunteers. This year, H-E-B will award one grant per region and hold two rounds of grants annually. Next year, the program plans to offer 18 grants statewide, three in each region where H-E-B operates. Nonprofits interested in the grants can apply via the Texan by Nature website.  

Recent grant recipients are:

  • Bexar Branches Alliance Project CANOPY in San Antonio
  • City of Lewisville Parks and Recreation Thrive Nature Park Restoration Efforts
  • Alief Super Neighborhood Council #25 Linear Forest Continuation in Houston
  • Camp ELSO Inc. Children’s Ancestral Garden Food Forest
  • City of McAllen Parks and Recreation Urban Forest #6
  • City of Pflugerville Parks and Recreation Heritage Park Pfood Pforest
  • Hesed House of Wharton

Looking toward the future, H-E-B also will continue its support for the Arbor Day Foundation and its reforestation efforts. Since 2018, H-E-B, in partnership with the foundation, has planted 30,000 native trees per year in Texas forests. This long-term investment in the future of Texas will help provide cleaner air, improved water quality, thriving wildlife habitat, and communities better connected to the outdoors.

To learn more and to see our progress, please visit the H-E-B Trees for Texans page on the Our Texas, Our Future website.  

Trees for Texans represents the latest in H-E-B’s longstanding pledge to reduce its impact on the environment. Through the company’s Our Texas, Our Future commitment, H-E-B’s mission is to increase awareness, access, and education around sustainability efforts that help preserve land, water, and air in Texas. H-E-B Trees for Texans joins many initiatives under the Our Texas, Our Future commitment, which span from food waste reduction to adopting renewable energy sources.

Since 2012, H-E-B has given more than $20 million to over 500 environmental organizations in land and water conservation, habitat and coastal preservation, and community cleanups. As the presenting sponsor for the Texas Parks centennial celebration, H-E-B recently made a $1 million donation to support programming aimed to engage all Texans in discovering and enjoying the nearly 90 state parks in Texas. Additionally, Field & Future by H-E-B products supports Texas Parks and Wildlife Foundation in efforts such as coastal conservation along the Texas Gulf Coast, Black Bear restoration in West Texas, and the establishment of Palo Pinto Mountains State Park, the first new state park to be opened in North Texas in 25 years.

About H-E-B

H-E-B, with sales of more than $50 billion, operates over 455 stores in Texas and Mexico. Known for its innovation and community service, H-E-B celebrates its 120th anniversary this year. Recognized for its fresh food, quality products, convenient services, and a commitment to environmental responsibility and sustainability, H-E-B strives to provide the best customer experience and low prices. Based in San Antonio, H-E-B employs over 175,000 Partners in Texas and Mexico and serves millions of customers in more than 300 communities. For more information, visit heb.com and the H-E-B Newsroom.

About H-E-B

H-E-B, with sales of more than $50 billion, operates over 455 stores in Texas and Mexico. Known for its innovation and community service, H-E-B celebrates its 120th anniversary this year. Recognized for its fresh food, quality products, convenient services, and a commitment to environmental responsibility and sustainability, H-E-B strives to provide the best customer experience and low prices. Based in San Antonio, H-E-B employs over 175,000 Partners in Texas and Mexico and serves millions of customers in more than 300 communities. For more information, visit heb.com and the H-E-B Newsroom.

Media Gallery
Third Place Winner $10,000

My Drink Bomb

Product: Cocktail Mixers

Website: mydrinkbomb.com

Founded by Houston entrepreneur Chloe Di Leo, My Drink Bomb is the original handcrafted cocktail bomb that turns any glass into a ready-to-sip celebration. Just drop one into sparkling water or spirits, no mixing required. Proudly made in Texas and woman-owned, each drink bomb is crafted with natural ingredients like dried fruit and edible flowers. Fun, fast, and just a little fancy, My Drink Bomb makes cocktail hour pop – no bartender required.

Third Place Winner $10,000

Spicytude

Product: Spices

Website: spicytude.com

Spiceytude’s story begins where traditions are passed down and flavors come alive — the kitchen. Specifically, the kitchen of Arpi Neravetla’s grandmother. With a deep-rooted love of South Indian cooking and a craving for the flavors of her childhood, Arpi’s dream is to make flavorful Indian cooking easy and accessible for everyone with curated spice kits, step-by-step recipes, and video instructions. No guesswork, just bold flavor. Founded in the quiet days of 2020, Spicytude crafts small-batch, thoughtfully sourced spice blends that bring bold, authentic flavors to home kitchens across the country.

Second Place Winner $15,000

Deli Spice

Product: Birria Spice Mix

Website: delispicesmix.com

Born from Sully Villareal’s dream to share real Mexican food with the world (no shortcuts) Deli Spice’s Birria Spice Mix is made with realdried chiles and toasted spices. It’s a 3-step recipe: just add meat, water, and the mix — no cooking skills required. Every blend is tested byfamilies and perfected by a Mexican mom in Texas to help people cook authentic birria in under 30 minutes with restaurant-level flavor and reviving the Villareal family’s memories with every bite.

First Place Winner $25,000

Tozi Super Foods

Product: Totopos (tortilla chips) and Tortillas

Website: tozifoods.com

Proudly Mexicana-founded and family-led, Tozi Superfoods blends heritage with health in every bite. The Mexican American food and beverage company is inspired by the Aztec goddess of health. Founded by two sisters and their mother, Tozi blends six generations of tradition from their family ranch in Jalisco, Mexico, with the power of indigenous superfoods like blue corn, nopal, and amaranth – once a sacred staple of the Aztecs complete plant-based protein, rich in fiber, antioxidants, and cultural history. From tortillas to aguas frescas, every product is clean, nutrient-rich, and rooted in heritage – with wellness at the heart of it all.

Grand Prize Winner $50,000

Oca Foods

Product: Peanut Butter Bites and Sugar-Free Peanut Butter Bites

Website: ocafoods.com

After spending several years in the U.S., Renato Raposo found himself missing one of his favorite childhood snacks, Pacoca, a beloved Brazilian peanut treat. His connection with the snack deepened after the passing of his father in 2022 – it was a snack they loved and shared together. Unable to find a clean and simple version of this nostalgic treat, he created Oca Foods. By June 2024, he left a tech career to pursue Oca full-time, transforming this craving into a mission to share a wholesome, meaningful snack with the world.

Tozi Super Foods Tortillas and Tortilla Chips

Austin

Proudly Mexicana-founded and family-led, Tozi Superfoods blends heritage with health in every bite. The Mexican American food company is inspired by the Aztec goddess of health, Toci. Founded by two sisters and their mother, Tozi blends six generations of tradition from their family ranch in Jalisco, Mexico, with the power of indigenous superfoods like blue corn and amaranth – once a sacred staple of the Aztecs and a complete plant-based protein, rich in fiber, antioxidants, and cultural history. From tortillas to totopos, every product is clean, seed oil free, gluten free, nutrient-rich, and rooted in heritage – with wellness at the heart of it all. Tozi truly is “where heritage meets health”. 

Spicytude Spices

Dallas

Spicytude’s story begins where traditions are passed down and flavors come alive, the kitchen. Specifically, the kitchen of Arpi’s  grandmother. With a deep-rooted love of South Indian cooking and a craving for the flavors of her childhood, Arpi’s dream is to make flavorful Indian cooking easy and accessible for everyone with curated spice kits, step-by-step recipes, and video instructions. No guesswork, just bold flavor. Founded in the quiet days of 2020, Spicytude crafts small-batch, thoughtfully sourced spice blends that bring bold, authentic Indian flavors to home kitchens across the country.

Rigo’s Dairy
Latin-Style Cheese
 

Bryan (Houston Region)

With four generations of cheesemaking behind them, Rigo’s Dairy is bringing traditional yet bold Venezuelan flavor to Texas tables. Based in Bryan, this family-run cheese plant  uses 100% cow’s milk and sticks to the same time-tested methods brought from their native Venezuela – no artificial flavors or shortcuts  – crafting authentic Latin-style cheeses that blend generations of tradition with the hard work and family values that define the Lone Star State. The result is a selection of cheeses that are fresh, rich, and full of flavor you can taste in every bite.

Oca Foods Peanut Butter

Austin (Central Texas Region)

After spending several years in the U.S., Renato Raposo found himself missing one of his favorite childhood snacks, Pacoca [pah-SOK-ah], a beloved Brazilian peanut treat. His connection with the snack deepened after the passing of his father in 2022 – it was a snack they loved and shared together. Unable to find a clean and simple version of this nostalgic treat, he created OCA Foods. By June 2024, he left a tech career to pursue OCA full-time, transforming this craving into a mission to share a wholesome, meaningful snack with the world.

Long Phung Food Products
Vietnamese Meat Products

Houston

For more than 35 years and two generations, Long Phung has been serving up bold, delicious bites of Vietnam – one pork roll at a time. This Houston-based, family-owned brand is beloved for its ready-to-heat favorites made with quality ingredients and no artificial additives. Available in over 200 stores across North America, Long Phung makes it easy to bring a little taste of tradition and a lot of flavor to your table.

The Lavish Goat Bath Products

Sugarland (Houston Region)

The Lavish Goat crafts vibrant bath and body products designed to turn everyday routines into joyful rituals. What started in Candice and Sean Wheat’s kitchen during the pandemic has grown into a women-led, minority-owned manufacturer producing high-quality bath bombs and menthol-infused shower steamers. Known for their colorful designs and hidden prize surprises, The Lavish Goat combines artistry, aromatherapy, and community impact-all made in Texas with heart supporting the community through charitable efforts and internships for adults with Autism and Down Syndrome.

Klein Smokehaus Bacon 

Boerne (San Antonio Region)

Klein Smokehaus Oak Smoked Bacon is locally made and handcrafted on Boerne’s Hill Country Mile by native Texans the old-world way. This slow process and local oak creates bacon with a unique depth of aroma and flavor. Family owned and operated since 1950; Klein Smokehaus has deep roots in the Texas Hill Country. A nod to this German heritage and tradition, Klein’s specialty meat products are a true taste of history.

Jam-In Tools Crawfish Peeler

Dickinson (Houston Region)

JAM-IN Crawfish Tool, started as a simple idea to take the hassle out of crawfish boils. It has grown into a homegrown gadget that keeps the tradition of crawfish boils fun and accessible for all, with a product that’s tough, practical, and Texas through and through. From first timers to seasoned pros,   peeling crawfish can be quick, easy, and nail friendly. Proudly based in Dickinson, founder Joann Meguess works with local partners to build and package each tool right here in Texas.

Deli Spice Cooking Spices 

McAllen (Border Region)

Born from Sully Villareal’s dream to share real Mexican food with the world (no shortcuts) Deli Spices’ Birria Spice Mix is made withreal dried chiles and toasted spices. It’s a 3-step recipe: just add meat, water, and the mix — no cooking skills required. Everyblend is tested by families and perfected by a Mexican mom in Texas to help people cook authentic birria in under 30 minutes withrestaurant-level flavor and reviving the Villareal family’s memories with every bite.