H-E-B launched the Read 3 program in 2011 to promote good reading habits at home. The Read 3 program encourages parents to read to their young children at least three times a week so that they are better prepared to start school ready to read. Each year, H-E-B supports literacy in our communites by supporting public libraries, schools, and literacy organizations through book donations, volunteer hours, and monetary gifts. Through the years, more than 6 million books have been donated to children across Texas at our Feast of Sharing events, community fairs, book festivals, at schools, and in our stores.
Each September, Read 3 celebrates National Literacy Month by hosting our Big Texas Read In. Annually more than 100,000 students across Texas join us by stopping and reading all together, at the same time across our state.
H-E-B Read 3 once again celebrated National Literacy Month with the H-E-B Read 3 Big Texas Read In. Schools all over the state stopped, dropped and read on September 30th from 10:00-11:00 resulting in more than 140,000 students in Texas reading ALL at the same time. Many of the classrooms joined the Live Read In by webinar to enjoy the presentation led by Chris Eliopoulis, illustrator of the series “Ordinary People Change the World.” Students learned about the famous people in the series and Chris led them in step-by-step drawing exercises to recreate his drawings of Simone Biles, Barbara Bush, Albert Einstein and even Kermit the Frog. This presentation was brought to Texas schools thanks to a partnership with the Barabra Bush Houston Literacy Foundation.
All registered schools that met eligibility requirements were entered into a drawing for a prize of $1000 for their school library.
Join us as we attempt to break our Read In record!
On Tuesday, September 30th , we invite schools and early childhood organizations to read with us for 30 minutes from 10:00-10:30 a.m. to set a new record and be entered in a drawing for $1000 for their school library or literacy initiative. 10 winners will be drawn.
Register your school or early childhood organization to participate in our Read 3 Big Texas Read In. It’s as easy as A,B,C.
Read 3 Read In Official Rules
NO PURCHASE NECESSARY TO ENTER OR WIN. All entries must be received by September 29, 2025. Open to Texas 501(c)(3) organizations only. Void where prohibited.
Sponsor reserves the right, at its sole discretion, to disqualify and prosecute any individual who tampers with or attempts to tamper with the entry process.
CAUTION: ANY ATTEMPT BY ANY PERSON TO DELIBERATELY DAMAGE ANY WEB SITE OROTHERWISE CORRUPT THE AWARD PROGRAM OR TO UNDERMINE THE LEGITIMATE OPERATION OF THE AWARD PROGRAM MAY BE A VIOLATION OF CRIMINAL AND CIVIL LAWS. SHOULD SUCH ANATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO DISQUALIFY, PROSECUTE AND SEEKDAMAGES FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW.
Learn how you can help shape a child’s mind by reading to them three times a week, using the activities below.
Learn how you can help shape a child’s mind by reading to them three times a week, using the activities below.