Now Open

Days
Hours
Minutes

Ends 4/22/26 at 4:59 p.m.

Finalists for the 2026 Quest for Texas Best will be announced this fall.

 

Attendees will receive information about the H-E-B Quest For Texas Best contest, including instructions on completing the contest application and ensuring products are ready for doing business with H-E-B.

March 18, 2026
1:00 p.m. – 2:30 p.m.

April 8, 2026
10:00 p.m. – 11:30 p.m.

April 15, 2026
10:00 a.m. – 11:30 p.m.

April 21, 2026
1:00 p.m. – 2:30 p.m.

In the most creative way you can, please include the following in a 2 minute video:

Local products made by Texans

The best from across the Lone Star State

For the last thirteen years, H‑E‑B has set out on a quest to find the best in Texas – the best local products made by Texans! From the Panhandle to the Rio Grande Valley and from West Texas to Beaumont, the H‑E‑B Quest for Texas Best is an open call for small food, beverage, and general merchandise suppliers based in Texas to have their items considered for placement on H‑E‑B shelves and up to $50,000 in their pocket!

Learn more

Now Open

Days
Hours
Minutes

Ends 4/22/26 at 4:59 p.m.

Finalists for the 2026 Quest for Texas Best will be announced this fall.

 

Attendees will receive information about the H-E-B Quest For Texas Best contest, including instructions on completing the contest application and ensuring products are ready for doing business with H-E-B.

March 18, 2026
1:00 p.m. – 2:30 p.m.

April 8, 2026
10:00 p.m. – 11:30 p.m.

April 15, 2026
10:00 a.m. – 11:30 p.m.

April 21, 2026
1:00 p.m. – 2:30 p.m.

In the most creative way you can, please include the following in a 2 minute video:

Local products made by Texans

The best from across the Lone Star state

For the last thirteen years, H‑E‑B has set out on a quest to find the best in Texas – the best local products made by Texans! From the Panhandle to the Rio Grande Valley, from West Texas to Beaumont, the H‑E‑B “Quest for Texas Best” is an open call for locally owned, small food, beverage, and general merchandise suppliers to have their items considered for placement on H‑E‑B shelves and $25,000 in their pocket!

Learn more

Now Open

Days
Hours
Minutes

Ends 4/22/26 at 4:59 p.m.

Finalists for the 2026 Quest for Texas Best will be announced this fall.

 

Attendees will receive information about the H-E-B Quest For Texas Best contest, including instructions on completing the contest application and ensuring products are ready for doing business with H-E-B.

March 18, 2026
1:00 p.m. – 2:30 p.m.

April 8, 2026
10:00 p.m. – 11:30 p.m.

April 15, 2026
10:00 a.m. – 11:30 p.m.

April 21, 2026
1:00 p.m. – 2:30 p.m.

In the most creative way you can, please include the following in a 2 minute video:

Local products made 

by Texans

The best from across the Lone Star State

For the last thirteen years, H‑E‑B has set out on a quest to find the best in Texas – the best local products made by Texans! From the Panhandle to the Rio Grande Valley and from West Texas to Beaumont, the H‑E‑B Quest for Texas Best is an open call for small food, beverage, and general merchandise suppliers based in Texas to have their items considered for placement on H‑E‑B shelves and up to $50,000 in their pocket!

Learn more

WFN Foods

San Antonio

WFN FOODS is a San Antonio company built by Miguel Garza and Eugenio Aguirre on a partnership founded on trust. What started with limited equipment is now a USDA-inspected plant of their own. Their Three Taco Fest—Beef Barbacoa, Pork Carnitas and Carne Guisada— puts three South Texas staples in one fully cooked family pack. . Each flavorful option is made with simple ingredients, no preservatives, ready to heat and serve. The mission is straightforward: preserve authentic Texas-Mexican flavors and make family meals easier.

Doggie Express

Houston

The Doggie Express is a women-owned Houston dog treat bakery, founded on the belief that dogs are family and family deserves the best. The Doggie Express bakes small-batch treats for pet parents who want to celebrate their dogs—colorful decorated cookies for birthdays and holidays, grain-free everyday treats, and non-dairy ice cream made for Texas dogs. Every recipe uses quality ingredients and no artificial preservatives, because a treat should feel as thoughtful as the dog getting it.

Sol Dias

Haltom City

Sol Dias Ice Cream is a family-owned Mexican ice cream company founded in 2020 by Victor and Stacey Garcia. Victor learned the art of paleta making from his entrepreneurial parents, bagging paletas as a boy, and built Sol Dias around the sweetness of their hometown: Mexticacan, Jalisco, the birthplace of the paleta. Long churning and a handful of real ingredients give every bar its creamy texture and big fruit chunks.

La Fregona

Bastrop

Founded in 2023 by husband-and-wife team Rafael Ayala and Jocelyn Alvarez, La Fregona is a Bastrop-based brand built on the belief that the best flavors bring people together. Originally from Michoacán, the pair spent three years traveling across Mexico and learning from eloteros to turn an authentic street recipe into a shelf-stable sauce. Their flagship Mexican Streetcorn Chilito Sauce blends five chiles for smoky, tangy heat and authentic flavor with no artificial colors or flavors. Built for everyday versatility, it enhances not only street corn, but also fruit, snacks, and cocktail rims.

In Your Smoking Face

Roma

In Your Smokin’ Face is a family-owned seasoning company from Roma, founded by Lucio and Kristina Moya. What began as weekend barbecues for family and friends grew through word of mouth into a brand trusted by home cooks and pitmasters across Texas. Their blends, including best-selling Orange Pepper Piquín, BRUTO! carne asada seasoning and Beef Blend, capture the bold flavors of South Texas and give anyone the confidence to serve food they are proud to share.

Hive Food Co.

Houston

Founded in Houston by the Tanvir family, HIVE Food Co. grew from a family beekeeping hobby into a local favorite at the Houston Farmers Market, where neighbors became regulars and every bottle was shared with a story. Woman-owned and GO TEXAN certified, HIVE is on a mission to bring something fresh and exciting to the Texas honey aisle. Handcrafted in Houston with 100% Raw Texas honey and real ingredients, its Lemon + Ginger Infused Honey adds a bright, balanced flavor to tea, toast, marinades, charcuterie and everyday family favorites.

Dean & Peeler Meats

Floresville

Founded in 2014 by Dustin Dean and Jason Peeler, Dean & Peeler built the beef industry’s first fully vertically integrated cattle operation, owning every step from genetics and feeding to harvest and retail. The two ranch-raised Texans met through the Texas and Southwestern Cattle Raisers Association. Today their Smoked Gouda Sausage and 100% Angus Beef Tallow come straight from their own South Texas cattle. Trademarked “The National Beef of Texas,” Dean & Peeler delivers beef by Texans, for all Americans.

Coley’s Foods Inc.

Boerne

Coley’s is a Texas-based frozen cookie dough company founded in 2025 by Nicole O’Hara. After years navigating chronic illness, Nicole became intentional about ingredients and set out to create the cookie she couldn’t find. Coley’s ready-to-bake dough is gluten-free, dairy-free, and refined sugar-free, made with thoughtfully sourced ingredients and crafted to taste like the homemade cookies she grew up loving. Proudly made in Texas, Coley’s is bringing a new standard to the frozen dessert aisle.

Big Bayou Cocktail Sauces

Houston

Kelly and Donna Flock started Big Bayou as a retirement project in 2016, bottling one handcrafted cocktail sauce in Houston. Nine years and 15 national and international awards later, their lineup runs from Bloody Mary mixes in four flavors, including bacon and bacon-habanero, to a margarita mix and a Cajun blackening seasoning. Each Bloody Mary starts with vegetable juice they make themselves, built for a squeeze of lime, a pour of spirits, and a lot of fun.

Third Place Winner $10,000

My Drink Bomb

Product: Cocktail Mixers

Website: mydrinkbomb.com

Founded by Houston entrepreneur Chloe Di Leo, My Drink Bomb is the original handcrafted cocktail bomb that turns any glass into a ready-to-sip celebration. Just drop one into sparkling water or spirits, no mixing required. Proudly made in Texas and woman-owned, each drink bomb is crafted with natural ingredients like dried fruit and edible flowers. Fun, fast, and just a little fancy, My Drink Bomb makes cocktail hour pop – no bartender required.

Third Place Winner $10,000

Spicytude

Product: Spices

Website: spicytude.com

Spiceytude’s story begins where traditions are passed down and flavors come alive — the kitchen. Specifically, the kitchen of Arpi Neravetla’s grandmother. With a deep-rooted love of South Indian cooking and a craving for the flavors of her childhood, Arpi’s dream is to make flavorful Indian cooking easy and accessible for everyone with curated spice kits, step-by-step recipes, and video instructions. No guesswork, just bold flavor. Founded in the quiet days of 2020, Spicytude crafts small-batch, thoughtfully sourced spice blends that bring bold, authentic flavors to home kitchens across the country.

Second Place Winner $15,000

Deli Spice

Product: Birria Spice Mix

Website: delispicesmix.com

Born from Sully Villareal’s dream to share real Mexican food with the world (no shortcuts) Deli Spice’s Birria Spice Mix is made with realdried chiles and toasted spices. It’s a 3-step recipe: just add meat, water, and the mix — no cooking skills required. Every blend is tested byfamilies and perfected by a Mexican mom in Texas to help people cook authentic birria in under 30 minutes with restaurant-level flavor and reviving the Villareal family’s memories with every bite.

First Place Winner $25,000

Tozi Super Foods

Product: Totopos (tortilla chips) and Tortillas

Website: tozifoods.com

Proudly Mexicana-founded and family-led, Tozi Superfoods blends heritage with health in every bite. The Mexican American food and beverage company is inspired by the Aztec goddess of health. Founded by two sisters and their mother, Tozi blends six generations of tradition from their family ranch in Jalisco, Mexico, with the power of indigenous superfoods like blue corn, nopal, and amaranth – once a sacred staple of the Aztecs complete plant-based protein, rich in fiber, antioxidants, and cultural history. From tortillas to aguas frescas, every product is clean, nutrient-rich, and rooted in heritage – with wellness at the heart of it all.

Grand Prize Winner $50,000

Oca Foods

Product: Peanut Butter Bites and Sugar-Free Peanut Butter Bites

Website: ocafoods.com

After spending several years in the U.S., Renato Raposo found himself missing one of his favorite childhood snacks, Pacoca, a beloved Brazilian peanut treat. His connection with the snack deepened after the passing of his father in 2022 – it was a snack they loved and shared together. Unable to find a clean and simple version of this nostalgic treat, he created Oca Foods. By June 2024, he left a tech career to pursue Oca full-time, transforming this craving into a mission to share a wholesome, meaningful snack with the world.

Uncle Marc’s

Glen Heights

Uncle Marc’s was founded by Marcus and Creda Perryman on a simple idea: bring families back to the kitchen. Inspired by Marcus’ Mississippi upbringing and Creda’s East Texas roots, they created a lineup that brings together the best of both sides of the river —  Grill Master Seasoning, Blackberry Molasses BBQ Sauce and Hot Honey Bourbon (BBQ Hot Sauce). Now based in Red Oak, the couple makes bold, versatile blends that turn everyday cooks into neighborhood pitmasters.