Joe V’s Smart Shop opens 12th location, second store in Dallas
Joe V’s Smart Shop opens 12th location, second store in Dallas

The store is part of the company’s continued expansion in North Texas

Continuing its expansion in the DFW Metroplex, Joe V’s Smart Shop officially opened its Samuell Blvd. store in Dallas, the second store in the city and the 12th location in the state.

The 55,000-square-foot store offers the high-quality, fresh products H-E-B is known for at even lower prices with an assortment that’s uniquely curated for the surrounding community. The store at 7700 Samuell Blvd. is open seven days a week from 7 a.m. to 10 p.m.

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Joe V’s Smart Shop is an innovative price format focused on offering the best prices for the freshest, highest-quality products such as fresh produce, in-store cut meats, tortillas and breads made in store, and sushi made daily. Part of the H-E-B family of brands, Joe V’s Smart Shop uses innovative ways to reduce costs throughout its operations and passes those savings on to its customers, also fondly known as Smart Shoppers.

At Joe V’s Smart Shop, customers will find many conveniences and departments with high-quality, fresh products including:

  • Large produce department with Texas-grown selections delivered daily and a wide assortment of fresh-cut, ready-to-serve fruits and vegetables, and 3 pounds of bananas for $1.
  • A wide variety of fresh in-store cut meat, chicken, and seafood options, including bundle boxes that start at $20.
  • Bakery featuring in-store made tortillas, pastries, breads, and bolillos, which are 8 for $1.
  • Sushiya offering handmade sushi selections made in-store daily and an Asian grill with rice bowls, teriyaki, and more.
  • H-E-B Meal Simple selection with fresh, convenient chef-inspired meals.
  • Expansive Latino cheese selection.
  • Selections in grocery and general merchandise departments including dairy, frozen foods, seasonal items, cookware, small appliances, and toys.
  • Several options for nutritional supplements, medications, personal hygiene, and baby essentials.
  • Convenient self-checkout lanes.
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“We’re thrilled to open another Joe V’s Smart Shop in Dallas, and our Partners are eager to serve our new neighbors,” said Roxanne Orsak, H-E-B Chief Operating Officer. “As the brand’s 12th location, the store allows us to serve more Texans and provide this dynamic community a shopping experience with the freshest products delivered daily at the lowest prices in the marketplace.”  

In honor of the grand opening and company’s spirit of giving, Joe V’s Smart Shop announced gifts that total $30,000 to area nonprofits with $10,000 each going to support St. Luke Community UMC Food Pantry, the Wilkinson Center EEC Food Pantry, and Inspired Vision Compassion Center.

In celebration of the store’s opening, Joe V’s Smart Shop donated a book vending machine to Frank Guzick Elementary School in Dallas. The vending machine is stocked with over 500 free books for elementary-age learners.

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As Joe V’s Smart Shop opens another store in Dallas, the company continues to be an economic driver across the state. The Buckner/Samuell store employs over 232 Partners, with most hired from the local community and nearby neighborhoods. Joe V’s Smart Shop provides training, competitive pay, a robust benefits package, and career and leadership development. To search for job openings, visit joevsmartshop.com/jobs.

Joe V’s Smart Shop launched in 2010 and currently employs more than 2,300 Partners across 12 stores in Dallas and the Houston area. Last June, Joe V’s Smart Shop opened its first location in Dallas, the brand’s first store outside the Houston area, at 4101 W. Wheatland Rd. The brand also announced plans for a Joe V’s Smart Shop at Highway 183 and Story Road in Irving, which is expected to open in late 2025 and will become its third location in North Texas.

As a multiformat retailer, H-E-B operates Joe V’s Smart Shop, Central Market, and Mi Tienda stores. Additionally, H-E-B operates Favor Delivery, an on-demand delivery service that serves hundreds of communities throughout the state.

A proud brand of H-E-B, Joe V’s Smart Shop is committed to the DFW area for the long term and hopes to serve even more of the Metroplex in the future.

About H-E-B

H-E-B, with sales of more than $46 billion, operates over 455 stores in Texas and Mexico. Known for its innovation and community service, H-E-B celebrates its 120th anniversary this year. Recognized for its fresh food, quality products, convenient services, and a commitment to environmental responsibility and sustainability, H-E-B strives to provide the best customer experience and low prices. Based in San Antonio, H-E-B employs over 170,000 Partners in Texas and Mexico and serves millions of customers in more than 300 communities. For more information, visit heb.com and the H-E-B Newsroom.

About H-E-B

H-E-B, with sales of more than $46 billion, operates over 455 stores in Texas and Mexico. Known for its innovation and community service, H-E-B celebrates its 120th anniversary this year. Recognized for its fresh food, quality products, convenient services, and a commitment to environmental responsibility and sustainability, H-E-B strives to provide the best customer experience and low prices. Based in San Antonio, H-E-B employs over 170,000 Partners in Texas and Mexico and serves millions of customers in more than 300 communities. For more information, visit heb.com and the H-E-B Newsroom.

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