H‑E‑B to Grant Stock to 55,000 Employees
H‑E‑B to Grant Stock to 55,000 Employees

H‑E‑B, the largest private employer in Texas, announced today that 55,000 employees would be eligible to receive a portion of stock in the company under a new employee ownership plan.

The plan commemorates the 110th anniversary of the company, which was founded and is owned by the Butt family. The family will remain the primary owners of the company. H‑E‑B anticipates that employees, known as Partners, will own approximately 15 percent of the company over time.

The plan rewards the hard work, dedication and loyalty of H‑E‑B Partners. In January 2016, eligible Partners will receive a grant of stock valued at 3 percent of their salary, plus $100 in stock value for each year of continuous service completed by the end of 2015. Going forward, yearly contributions to the stock plan will be made based on company performance. To be eligible, a Partner must be at least 21 years old, have completed at least one year of service and worked at least 1,000 hours in a calendar year.

This grant enhances the long‑term financial security of Partners and will be offered in addition to all of H‑E‑B’s existing compensation programs including a 401(k) plan that includes a company match. Eligible Partners will be automatically enrolled without having to make a contribution.

“The Partner Stock Plan is a milestone and a recognition of our most important resource – our people,” said Charles Butt, H‑E‑B Chairman and CEO. “Our Partners are the competitive edge that brings innovation, growth, and success to H‑E‑B. This plan has been my dream for decades. It is a gift that recognizes our Partners’ ongoing commitment to H‑E‑B. Our Partners shaped our past, define our present, and will lead us into the future.”

Craig Boyan, H‑E‑B President and Chief Operating Officer said, “This historic offering reflects our commitment to our Partners and the communities we serve. We are anchored in our mission to hire the best people, offer the best service, provide the best products at budget sensitive prices, and operate our business in a way that reflects our deeply ingrained value system.”

H‑E‑B was founded in 1905 by Florence Butt in a tiny store in Kerrville, TX. Her youngest son, Howard Edward Butt (1895‑1990), led the company’s entrepreneurial period, 1920‑1971, and the company’s name, H‑E‑B, reflects his initials.

When his youngest son, Charles Butt, was named President in 1971, H‑E‑B recorded $221 million in annual sales. Today, its annual sales exceed $23 billion. Due to Mr. Butt’s leadership and strong commitment to putting employees first, he ranked 3rd on Glassdoor’s Highest Rated CEOs in 2015 and H‑E‑B ranked 7th on Glassdoor’s Employees’ Choice Awards for 2015.

Other family members are among H‑E‑B’s management, which is led by its officers. Howard Butt, III has led the development of the 52‑store Supermercados Internacionales H‑E‑B division in Mexico, headquartered in Monterrey, Nuevo Leon, a city of 4 million. It operates stores in several Mexican states.

Stephen Butt heads Central Market, headquartered in Dallas, which operates stores in several Texas cities.

In keeping with the “H‑E‑B spirit of giving” and commitment to community, the company donates over 5 percent of pretax earnings annually to non‑profit organizations and transformational community initiatives. In addition, each year Partners donate more than 100,000 volunteer hours to support a wide range of local programs.

The H‑E‑B family of brands include H‑E‑B, Central Market, H‑E‑B Plus!, Joe V’s Smart Shop, and Mi Tienda, with more than 370 stores in Texas and Mexico and more than 17,700 H‑E‑B Own Brand products. In 2015, H‑E‑B ranked #1 out of 293 companies in the Tempkin Trust Rating, which rates the trust consumers have in companies across 20 industries.

About H‑E‑B
H‑E‑B operates more than 370 stores in Texas and Mexico. Recognized for its fresh food, quality products, convenient services, and a commitment to environmental responsibility and sustainability, H‑E‑B strives to provide the best customer experience at everyday low prices.

H‑E‑B employs more than 86,000 Partners in Texas and 9,000 Partners in Mexico and serves millions of customers in more than 300 communities.

About H-E-B

H-E-B, with sales of more than $50 billion, operates over 455 stores in Texas and Mexico. Known for its innovation and community service, H-E-B celebrates its 120th anniversary this year. Recognized for its fresh food, quality products, convenient services, and a commitment to environmental responsibility and sustainability, H-E-B strives to provide the best customer experience and low prices. Based in San Antonio, H-E-B employs over 175,000 Partners in Texas and Mexico and serves millions of customers in more than 300 communities. For more information, visit heb.com and the H-E-B Newsroom.

Media Gallery
Third Place Winner $10,000

My Drink Bomb

Product: Cocktail Mixers

Website: mydrinkbomb.com

Founded by Houston entrepreneur Chloe Di Leo, My Drink Bomb is the original handcrafted cocktail bomb that turns any glass into a ready-to-sip celebration. Just drop one into sparkling water or spirits, no mixing required. Proudly made in Texas and woman-owned, each drink bomb is crafted with natural ingredients like dried fruit and edible flowers. Fun, fast, and just a little fancy, My Drink Bomb makes cocktail hour pop – no bartender required.

Third Place Winner $10,000

Spicytude

Product: Spices

Website: spicytude.com

Spiceytude’s story begins where traditions are passed down and flavors come alive — the kitchen. Specifically, the kitchen of Arpi Neravetla’s grandmother. With a deep-rooted love of South Indian cooking and a craving for the flavors of her childhood, Arpi’s dream is to make flavorful Indian cooking easy and accessible for everyone with curated spice kits, step-by-step recipes, and video instructions. No guesswork, just bold flavor. Founded in the quiet days of 2020, Spicytude crafts small-batch, thoughtfully sourced spice blends that bring bold, authentic flavors to home kitchens across the country.

Second Place Winner $15,000

Deli Spice

Product: Birria Spice Mix

Website: delispicesmix.com

Born from Sully Villareal’s dream to share real Mexican food with the world (no shortcuts) Deli Spice’s Birria Spice Mix is made with realdried chiles and toasted spices. It’s a 3-step recipe: just add meat, water, and the mix — no cooking skills required. Every blend is tested byfamilies and perfected by a Mexican mom in Texas to help people cook authentic birria in under 30 minutes with restaurant-level flavor and reviving the Villareal family’s memories with every bite.

First Place Winner $25,000

Tozi Super Foods

Product: Totopos (tortilla chips) and Tortillas

Website: tozifoods.com

Proudly Mexicana-founded and family-led, Tozi Superfoods blends heritage with health in every bite. The Mexican American food and beverage company is inspired by the Aztec goddess of health. Founded by two sisters and their mother, Tozi blends six generations of tradition from their family ranch in Jalisco, Mexico, with the power of indigenous superfoods like blue corn, nopal, and amaranth – once a sacred staple of the Aztecs complete plant-based protein, rich in fiber, antioxidants, and cultural history. From tortillas to aguas frescas, every product is clean, nutrient-rich, and rooted in heritage – with wellness at the heart of it all.

Grand Prize Winner $50,000

Oca Foods

Product: Peanut Butter Bites and Sugar-Free Peanut Butter Bites

Website: ocafoods.com

After spending several years in the U.S., Renato Raposo found himself missing one of his favorite childhood snacks, Pacoca, a beloved Brazilian peanut treat. His connection with the snack deepened after the passing of his father in 2022 – it was a snack they loved and shared together. Unable to find a clean and simple version of this nostalgic treat, he created Oca Foods. By June 2024, he left a tech career to pursue Oca full-time, transforming this craving into a mission to share a wholesome, meaningful snack with the world.

Tozi Super Foods Tortillas and Tortilla Chips

Austin

Proudly Mexicana-founded and family-led, Tozi Superfoods blends heritage with health in every bite. The Mexican American food company is inspired by the Aztec goddess of health, Toci. Founded by two sisters and their mother, Tozi blends six generations of tradition from their family ranch in Jalisco, Mexico, with the power of indigenous superfoods like blue corn and amaranth – once a sacred staple of the Aztecs and a complete plant-based protein, rich in fiber, antioxidants, and cultural history. From tortillas to totopos, every product is clean, seed oil free, gluten free, nutrient-rich, and rooted in heritage – with wellness at the heart of it all. Tozi truly is “where heritage meets health”. 

Spicytude Spices

Dallas

Spicytude’s story begins where traditions are passed down and flavors come alive, the kitchen. Specifically, the kitchen of Arpi’s  grandmother. With a deep-rooted love of South Indian cooking and a craving for the flavors of her childhood, Arpi’s dream is to make flavorful Indian cooking easy and accessible for everyone with curated spice kits, step-by-step recipes, and video instructions. No guesswork, just bold flavor. Founded in the quiet days of 2020, Spicytude crafts small-batch, thoughtfully sourced spice blends that bring bold, authentic Indian flavors to home kitchens across the country.

Rigo’s Dairy
Latin-Style Cheese
 

Bryan (Houston Region)

With four generations of cheesemaking behind them, Rigo’s Dairy is bringing traditional yet bold Venezuelan flavor to Texas tables. Based in Bryan, this family-run cheese plant  uses 100% cow’s milk and sticks to the same time-tested methods brought from their native Venezuela – no artificial flavors or shortcuts  – crafting authentic Latin-style cheeses that blend generations of tradition with the hard work and family values that define the Lone Star State. The result is a selection of cheeses that are fresh, rich, and full of flavor you can taste in every bite.

Oca Foods Peanut Butter

Austin (Central Texas Region)

After spending several years in the U.S., Renato Raposo found himself missing one of his favorite childhood snacks, Pacoca [pah-SOK-ah], a beloved Brazilian peanut treat. His connection with the snack deepened after the passing of his father in 2022 – it was a snack they loved and shared together. Unable to find a clean and simple version of this nostalgic treat, he created OCA Foods. By June 2024, he left a tech career to pursue OCA full-time, transforming this craving into a mission to share a wholesome, meaningful snack with the world.

Long Phung Food Products
Vietnamese Meat Products

Houston

For more than 35 years and two generations, Long Phung has been serving up bold, delicious bites of Vietnam – one pork roll at a time. This Houston-based, family-owned brand is beloved for its ready-to-heat favorites made with quality ingredients and no artificial additives. Available in over 200 stores across North America, Long Phung makes it easy to bring a little taste of tradition and a lot of flavor to your table.

The Lavish Goat Bath Products

Sugarland (Houston Region)

The Lavish Goat crafts vibrant bath and body products designed to turn everyday routines into joyful rituals. What started in Candice and Sean Wheat’s kitchen during the pandemic has grown into a women-led, minority-owned manufacturer producing high-quality bath bombs and menthol-infused shower steamers. Known for their colorful designs and hidden prize surprises, The Lavish Goat combines artistry, aromatherapy, and community impact-all made in Texas with heart supporting the community through charitable efforts and internships for adults with Autism and Down Syndrome.

Klein Smokehaus Bacon 

Boerne (San Antonio Region)

Klein Smokehaus Oak Smoked Bacon is locally made and handcrafted on Boerne’s Hill Country Mile by native Texans the old-world way. This slow process and local oak creates bacon with a unique depth of aroma and flavor. Family owned and operated since 1950; Klein Smokehaus has deep roots in the Texas Hill Country. A nod to this German heritage and tradition, Klein’s specialty meat products are a true taste of history.

Jam-In Tools Crawfish Peeler

Dickinson (Houston Region)

JAM-IN Crawfish Tool, started as a simple idea to take the hassle out of crawfish boils. It has grown into a homegrown gadget that keeps the tradition of crawfish boils fun and accessible for all, with a product that’s tough, practical, and Texas through and through. From first timers to seasoned pros,   peeling crawfish can be quick, easy, and nail friendly. Proudly based in Dickinson, founder Joann Meguess works with local partners to build and package each tool right here in Texas.

Deli Spice Cooking Spices 

McAllen (Border Region)

Born from Sully Villareal’s dream to share real Mexican food with the world (no shortcuts) Deli Spices’ Birria Spice Mix is made withreal dried chiles and toasted spices. It’s a 3-step recipe: just add meat, water, and the mix — no cooking skills required. Everyblend is tested by families and perfected by a Mexican mom in Texas to help people cook authentic birria in under 30 minutes withrestaurant-level flavor and reviving the Villareal family’s memories with every bite.