Enter your product now in the 2024 H-E-B Quest for Texas Best competition
Enter your product now in the 2024 H-E-B Quest for Texas Best competition

H-E-B launches 11th annual contest in search of the best Texas-made products Call for entries open February 21 – April 4

H-E-B is excited to kick off the 11th annual H-E-B Quest for Texas Best, a competition created to find the best Texas-made products. Submissions for the competition will be accepted February 21 through April 4. Qualified participants will compete for a combined $70,000 in cash prizes and the opportunity to feature their product on  H-E-B shelves across the state.

H-E-B has discovered more than 1,000 unique products throughout the Lone Star State over the last decade – from cookies, coffees, and roasted crickets, to empanadas, pickles, and pho, to salsas, spices, and everything in between. Non-food submissions have included beauty items, toys, home goods, and household necessities, to gardening supplies, coolers, and more. They have reviewed more than 6,000 samples of the most creative Texas-made products and awarded nearly $2.5 million in prize money complemented by marketing, mentoring, and supplemental support. Additionally, H-E-B has awarded 51 Quest for Texas Best suppliers with a commemorative H-E-B Million Dollar Club belt buckle to date for achieving $1 million in sales.

“We look forward to connecting with Texas-based innovators each and every year and providing exciting opportunities through this competition,” said James Harris, Sr. Director of Diversity & Inclusion and Supplier Diversity for H-E-B. “I can’t wait to see what products are brought to the table this year. After 11 years of the H-E-B Quest for Texas Best and more than 6,000 entries, the creativity and ingenuity of Texans still inspires me.”

To prepare for Quest, participants will have the opportunity to visit with H-E-B Sourcing and Supplier Diversity leaders about product development and best practices for submitting their product during special virtual information sessions March 6, 13, 21, and 27. Registration is required. To reserve your informational meeting space, review competition details, and learn more about the two-minute video requirement, please visit heb.com/quest.

Interested suppliers and manufacturers can submit details about their products at heb.com/quest by 4:59:59 p.m. on April 4 for consideration.

After the Call for Entries period is complete, H-E-B’s Business Development Managers will select the top applicants who will present their products before a panel of judges selected by H-E-B late this summer in Dallas. The panel of judges will determine the top four winning products and award $25,000 to the Grand Prize winner, the title of “Texas Best”, and placement on store shelves; $20,000 to the first-place winner; $15,000 to the second-place winner; and $10,000 to the third-place winner.

About H-E-B

H-E-B, with sales of more than $46 billion, operates over 455 stores in Texas and Mexico. Known for its innovation and community service, H-E-B celebrates its 120th anniversary this year. Recognized for its fresh food, quality products, convenient services, and a commitment to environmental responsibility and sustainability, H-E-B strives to provide the best customer experience and low prices. Based in San Antonio, H-E-B employs over 170,000 Partners in Texas and Mexico and serves millions of customers in more than 300 communities. For more information, visit heb.com and the H-E-B Newsroom.

About H-E-B

H-E-B, with sales of more than $46 billion, operates over 455 stores in Texas and Mexico. Known for its innovation and community service, H-E-B celebrates its 120th anniversary this year. Recognized for its fresh food, quality products, convenient services, and a commitment to environmental responsibility and sustainability, H-E-B strives to provide the best customer experience and low prices. Based in San Antonio, H-E-B employs over 170,000 Partners in Texas and Mexico and serves millions of customers in more than 300 communities. For more information, visit heb.com and the H-E-B Newsroom.

Media Gallery
Tozi Super Foods Tortillas and Tortilla Chips

Austin

Proudly Mexicana-founded and family-led, Tozi Superfoods blends heritage with health in every bite. The Mexican American food company is inspired by the Aztec goddess of health, Toci. Founded by two sisters and their mother, Tozi blends six generations of tradition from their family ranch in Jalisco, Mexico, with the power of indigenous superfoods like blue corn and amaranth – once a sacred staple of the Aztecs and a complete plant-based protein, rich in fiber, antioxidants, and cultural history. From tortillas to totopos, every product is clean, seed oil free, gluten free, nutrient-rich, and rooted in heritage – with wellness at the heart of it all. Tozi truly is “where heritage meets health”. 

Spicytude Spices

Dallas

Spicytude’s story begins where traditions are passed down and flavors come alive, the kitchen. Specifically, the kitchen of Arpi’s  grandmother. With a deep-rooted love of South Indian cooking and a craving for the flavors of her childhood, Arpi’s dream is to make flavorful Indian cooking easy and accessible for everyone with curated spice kits, step-by-step recipes, and video instructions. No guesswork, just bold flavor. Founded in the quiet days of 2020, Spicytude crafts small-batch, thoughtfully sourced spice blends that bring bold, authentic Indian flavors to home kitchens across the country.

Rigo’s Dairy
Latin-Style Cheese 

Bryan (Houston Region)

With four generations of cheesemaking behind them, Rigo’s Dairy is bringing traditional yet bold Venezuelan flavor to Texas tables. Based in Bryan, this family-run cheese plant  uses 100% cow’s milk and sticks to the same time-tested methods brought from their native Venezuela – no artificial flavors or shortcuts  – crafting authentic Latin-style cheeses that blend generations of tradition with the hard work and family values that define the Lone Star State. The result is a selection of cheeses that are fresh, rich, and full of flavor you can taste in every bite.

Oca Foods Peanut Butter

Austin (Central Texas Region)

After spending several years in the U.S., Renato Raposo found himself missing one of his favorite childhood snacks, Pacoca [pah-SOK-ah], a beloved Brazilian peanut treat. His connection with the snack deepened after the passing of his father in 2022 – it was a snack they loved and shared together. Unable to find a clean and simple version of this nostalgic treat, he created OCA Foods. By June 2024, he left a tech career to pursue OCA full-time, transforming this craving into a mission to share a wholesome, meaningful snack with the world.

My Drink Bomb Cocktail Mixers 

Houston

Founded by Houston entrepreneur Chloe Di Leo, My Drink Bomb is the original handcrafted cocktail bomb that turns any glass into a ready-to-sip celebration. Just drop one bomb into sparkling water and let dissolve, add alcohol (or not) no mixing required. Makes a great mocktail.  Proudly made in Texas and woman-owned, each drink bomb is crafted with natural ingredients. Low calorie, low sugar, fun, fast, and just a little fancy, My Drink Bomb makes cocktail hour pop – no bartender required

Long Phung Food Products
Vietnamese Meat Products

Houston

For more than 35 years and two generations, Long Phung has been serving up bold, delicious bites of Vietnam – one pork roll at a time. This Houston-based, family-owned brand is beloved for its ready-to-heat favorites made with quality ingredients and no artificial additives. Available in over 200 stores across North America, Long Phung makes it easy to bring a little taste of tradition and a lot of flavor to your table.

The Lavish Goat Bath Products

Sugarland (Houston Region)

The Lavish Goat crafts vibrant bath and body products designed to turn everyday routines into joyful rituals. What started in Candice and Sean Wheat’s kitchen during the pandemic has grown into a women-led, minority-owned manufacturer producing high-quality bath bombs and menthol-infused shower steamers. Known for their colorful designs and hidden prize surprises, The Lavish Goat combines artistry, aromatherapy, and community impact-all made in Texas with heart supporting the community through charitable efforts and internships for adults with Autism and Down Syndrome.

Klein Smokehaus Bacon 

Boerne (San Antonio Region)

Klein Smokehaus Oak Smoked Bacon is locally made and handcrafted on Boerne’s Hill Country Mile by native Texans the old-world way. This slow process and local oak creates bacon with a unique depth of aroma and flavor. Family owned and operated since 1950; Klein Smokehaus has deep roots in the Texas Hill Country. A nod to this German heritage and tradition, Klein’s specialty meat products are a true taste of history.

Jam-In Tools Crawfish Peeler

Dickinson (Houston Region)

JAM-IN Crawfish Tool, started as a simple idea to take the hassle out of crawfish boils. It has grown into a homegrown gadget that keeps the tradition of crawfish boils fun and accessible for all, with a product that’s tough, practical, and Texas through and through. From first timers to seasoned pros,   peeling crawfish can be quick, easy, and nail friendly. Proudly based in Dickinson, founder Joann Meguess works with local partners to build and package each tool right here in Texas.

Deli Spice Cooking Spices 

McAllen (Border Region)

Born from Sully Villareal’s dream to share real Mexican food with the world (no shortcuts) Deli Spices’ Birria Spice Mix is made withreal dried chiles and toasted spices. It’s a 3-step recipe: just add meat, water, and the mix — no cooking skills required. Everyblend is tested by families and perfected by a Mexican mom in Texas to help people cook authentic birria in under 30 minutes withrestaurant-level flavor and reviving the Villareal family’s memories with every bite.