Press Release

H-E-B and San Antonio Spurs hit nothing but net with new commercials

Star-studded cast filled with current players and team legends
(San Antonio ) —

H-E-B and the San Antonio Spurs are at it again with a lineup of fun-filled commercials, featuring slapstick performances by current players and team legends. To tip off the Silver and Black’s 2019-20 season, six commercials will roll out in the coming weeks during regular-season games.

The 30-second spots will showcase a star-studded cast that includes LaMarcus Aldridge, DeMar DeRozan, Rudy Gay, Patty Mills, and the newest addition to the award-winning spots, shooting guard Bryn Forbes. Stacked with current and future hall of famers, the Spurs legends spot includes Bruce Bowen, Tim Duncan, Sean Elliott, George Gervin, Manu Ginobili and David Robinson. Together they welcome into the ranks, four-time NBA champion Tony Parker.

“I recently noticed an award on my shelf and realized this was the 15th anniversary of us doing commercials with the Spurs,” said Cory Basso, H-E-B Group Vice President of Marketing & Advertising. “Every year, the players love making them and the fans love seeing them.”

This year, Spurs players dress up as pirates and get animated, while the Spurs Coyote cooks up something smoky, Manu and Bruce fancy some cheesy art by San Antonio artist Rob the Original, and the Legends Club retires to a Texas ranch to grill, ax throw and do a little goat yoga. The amusing ads will spotlight a collection of H-E-B products and Primo Picks such as Meal Simple, H-E-B Mootopia, H-E-B Natural beef, and H-E-B seafood and sushi. Fans will even get a glimpse at the “All Tony Vehicle,” which was designed by Tim Duncan’s BlackJack Speed Shop.

The first two commercials will be shown during the KENS 5 television broadcast and in the arena for the season opener against the New York Knicks on Wednesday, Oct. 23. The remaining commercials will air in the San Antonio area during upcoming games. Once released, fans can watch all the commercials at

This continued collaboration between H-E-B and Spurs Sports & Entertainment has led to community investment projects and provided Spurs fans and H-E-B customers with player appearances and fan appreciation events throughout the year.

About H-E-B

H-E-B, with sales of $26 billion, operates 400 stores in Texas and Mexico. Known for its innovation and community service, H-E-B celebrates its 114th anniversary this year. Recognized for its fresh food, quality products, convenient services, and a commitment to environmental responsibility and sustainability, H-E-B strives to provide the best customer experience and lowest prices. Based in San Antonio, H-E-B employs over 116,000 Partners in Texas and Mexico and serves millions of customers in more than 300 communities. For more information, visit and

About Spurs Sports & Entertainment

Spurs Sports & Entertainment is the premier provider of sports and entertainment in South Texas. SS&E owns and operates the San Antonio Spurs (NBA), San Antonio Rampage (AHL), Austin Spurs (NBA Development League), San Antonio FC (USL) and also manages the day-to-day operations of the AT&T Center and Toyota Field.


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