H-E-B announces plans for third store in San Marcos
H-E-B announces plans for third store in San Marcos

 The 114,000-sq.-ft. store will be located at I-35 and McCarty Lane

H-E-B has announced plans to build a third H-E-B store in San Marcos, which will include the city’s first True Texas BBQ restaurant. Located at I-35 and McCarty Lane, the new H-E-B in San Marcos will feature all the quality products and innovative services H-E-B customers have come to love and expect.

“We are always looking for growth opportunities to better serve our customers. This is a project we have had in the works for years, and we look forward to serving even more customers in this growing part of Texas with the best H-E-B has to offer,” said Cathy Harm, H-E-B Senior Vice President, Central Texas Region.

The 114,000-square-foot store will provide customers with an expanded product selection along with services and features, including Pharmacy pick-up spaces, a Curbside area with dedicated parking, and a fuel station. The project is still in the planning phases and a timeline for opening will be released at a later date. 

As an added amenity, the store also will have a True Texas BBQ restaurant with indoor seating. While H-E-B operates more than 30 True Texas BBQ locations across the state, the restaurant at the new store will become the first to open in San Marcos. True Texas BBQ serves all-natural meats that are smoked in-house over Texas oak wood as well as sides such as brisket beans, creamed corn, homestyle potato salad and more.

Inspired by H-E-B’s Spirit of Giving and to commemorate the announcement, H-E-B donated $10,000 to two local nonprofits with $5,000 each going to the Hays Co. Food Bank and the City of San Marcos Police Department for community events.

With an expansive product assortment and several convenient services customers have come to expect from
H-E-B, other amenities will include:

  • H-E-B Curbside with dedicated parking and Home Delivery, allowing customers to shop online and pick up orders at the store or schedule delivery to their homes
  • Pharmacy with convenient pick-up spaces

  • Full-service Bakery and Tortilleria that offers a wide selection of artisan breads, fresh tortillas made in house, large varieties of decadent desserts, pastries, and cakes

  • Deli featuring large assortment of cheese and charcuterie

  • Beer and wine department with sampling station and a variety of local, national, and international labels

  • Wide selection of organic foods and expanded Healthy Living department

  • Large Blooms floral area with customer arrangements and floral décor items

  • Full-service meat market and seafood counter

  • Meal Simple area with chef-inspired options for quick and simple meal planning

  • Sushiya offering handmade sushi and hot selections made in-store daily

  • Texas Front Porch, offering products for grilling, gardening, and outdoor entertaining

  • Fuel station

About H-E-B
H-E-B, with sales of $43 billion, operates more than 435 stores in Texas and Mexico. Known for its innovation and community service, H-E-B celebrates its 119th anniversary this year. Recognized for its fresh food, quality products, convenient services, and a commitment to environmental responsibility and sustainability, H-E-B strives to provide the best customer experience and low prices. Based in San Antonio, H-E-B employs over 160,000 Partners in Texas and Mexico and serves millions of customers in more than 300 communities. For more information, visit heb.com and the H-E-B Newsroom.

About H-E-B

H-E-B, with sales of $43 billion, operates more than 435 stores in Texas and Mexico. Known for its innovation and community service, H-E-B celebrates its 119th anniversary this year. Recognized for its fresh food, quality products, convenient services, and a commitment to environmental responsibility and sustainability, H-E-B strives to provide the best customer experience and low prices. Based in San Antonio, H-E-B employs over 160,000 Partners in Texas and Mexico and serves millions of customers in more than 300 communities. For more information, visit heb.com and the H-E-B Newsroom.

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