H-E-B announces plans for third store in San Marcos (UPDATED)
H-E-B announces plans for third store in San Marcos (UPDATED)
H-E-B announces plans for third store in San Marcos (UPDATED)

 The 114,000-sq.-ft. store will be located at I-35 and McCarty Lane

Story updated on Nov. 4, 2025 to announce groundbreaking. 

H-E-B has announced plans to build a third H-E-B store in San Marcos, which will include the city’s first True Texas BBQ restaurant. Located at I-35 and McCarty Lane, the new H-E-B in San Marcos will feature all the quality products and innovative services H-E-B customers have come to love and expect.

“We are always looking for growth opportunities to better serve our customers. This is a project we have had in the works for years, and we look forward to serving even more customers in this growing part of Texas with the best H-E-B has to offer,” said Cathy Harm, H-E-B Senior Vice President, Central Texas Region.

The 114,000-square-foot store will provide customers with an expansive product selection along with services and features, including Pharmacy drive-thru service, Curbside with dedicated parking and Home Delivery, and H-E-B Fresh Bites convenience store with fuel station and car wash. The store is expected to open around fall 2026. 

As an added amenity, the store also will have a True Texas BBQ restaurant with indoor seating. While H-E-B operates more than 30 True Texas BBQ locations across the state, the restaurant at the new store will become the first to open in San Marcos. True Texas BBQ serves all-natural meats that are smoked in-house over Texas oak wood as well as sides such as brisket beans, creamed corn, homestyle potato salad and more.

Inspired by H-E-B’s Spirit of Giving and to commemorate the groundbreaking, H-E-B donated $20,000 to four local nonprofits with $5,000 each going to the Hays County Food Bank, The Meadows City for Water and the Environment, San Marcos Greenbelt Alliance and San Marcos Education Foundation.

When the retailer originally announced plans for the store, it also announced $5,000 donations each to Hays Co. Food Bank and City of San Marcos Police Department. 

With an expansive product assortment and several convenient services customers have come to expect from
H-E-B, other amenities will include:

  • H-E-B Curbside with dedicated parking and Home Delivery, allowing customers to shop online and pick up orders at the store or schedule delivery to their homes
  • Pharmacy with drive-thru service

     

  • Full-service Bakery and Tortilleria that offers a wide selection of artisan breads, fresh tortillas made in house, large varieties of decadent desserts, pastries, and cakes

     

  • Deli featuring a wide variety of prepared foods and fresh-sliced meats and cheeses

     

  • Beer and wine department with a variety of local, national, and international labels

     

  • Wide selection of organic foods and Healthy Living department

     

  • Blooms by H-E-B floral department with custom arrangements and floral décor items

     

  • Full-service meat market and seafood counter

     

  • H-E-B Meal Simple with chef-inspired options for quick and simple meal planning

     

  • H-E-B Sushiya offering handmade sushi and hot selections made in-store daily

  • H-E-B Fresh Bites convenience store with fuel station and car wash

About H-E-B

H-E-B, with sales of more than $50 billion, operates over 455 stores in Texas and Mexico. Known for its innovation and community service, H-E-B celebrates its 120th anniversary this year. Recognized for its fresh food, quality products, convenient services, and a commitment to environmental responsibility and sustainability, H-E-B strives to provide the best customer experience and low prices. Based in San Antonio, H-E-B employs over 175,000 Partners in Texas and Mexico and serves millions of customers in more than 300 communities. For more information, visit heb.com and the H-E-B Newsroom.

About H-E-B

H-E-B, with sales of more than $50 billion, operates over 455 stores in Texas and Mexico. Known for its innovation and community service, H-E-B celebrates its 120th anniversary this year. Recognized for its fresh food, quality products, convenient services, and a commitment to environmental responsibility and sustainability, H-E-B strives to provide the best customer experience and low prices. Based in San Antonio, H-E-B employs over 175,000 Partners in Texas and Mexico and serves millions of customers in more than 300 communities. For more information, visit heb.com and the H-E-B Newsroom.

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