H-E-B celebrated its newly remodeled Hancock Center H-E-B, located at 1800 East 41st Street in Austin. Filled with amenities and unique departments that H-E-B is known for, the Hancock Center H-E-B store has distinctive features such as H-E-B Curbside and Home Delivery, full-service H-E-B Pharmacy, True Texas BBQ restaurant with indoor seating, Healthy Living Department and H-E-B Wellness Primary Care Clinic.









Each H-E-B is built for the community it serves, and this store is no exception. Now totaling 124,000 square feet after a 31,000 square foot expansion, the store features new and enhanced departments, including:
- New True Texas BBQ Restaurant: Including indoor seating and a menu packed with more than 200 delicious options—like classic smoked meats, hearty sandwiches, loaded baked potatoes, and our signature Prime Brisket. All meats are smoked onsite 24/7 under the care of our certified Pitmaster.
- Expanded Meal Simple Department: Now offering a wider assortment of fresh, convenient chef-inspired meals prepared in-store – from grab & go to ready-to-cook meals tailored to serve your lifestyle. The new layout creates dedicated space for Low Carb/Higher Harvest items and seasonal offerings like cold weather comfort meals.
- Expanded Sushiya Offerings: In addition to sushi selections handmade in-store daily, Sushiya now features brand-new Hot Asian Grill options with rice bowls, teriyaki, and more.
- Expanded Produce, Bakery, Deli, Market, and Seafood Departments: Enjoy a broader variety of local produce, scratch baked breads and pastries, chef-inspired deli selections, upgraded Meat Market stocked with USDA Choice and Prime cuts and expanded selection of fresh and ready-to-cook Seafood.
- Expanded & Relocated Grocery & General Merchandise Departments: Customers can enjoy a bigger and better selection in Dairy, Frozen and Pet, including an expanded refrigerated pet food selection. Drugstore & General Merchandise departments have been upgraded with a wider and more convenient assortment, including refreshed Kitchen and Seasonal areas.
- Expanded Beer & Wine Department: including a wider assortment of local, national and international favorites. Guests can enjoy expert guidance from our Wine Steward and explore new varieties at in‑store tasting stations.
- Refreshed Healthy Living Department: including bulk food bins with nuts, grains, dried fruit and snack mixes, a wide range of vitamins and sports nutrition items, and an expanded lineup of cold beverages.
- Expanded H-E-B Curbside Department: now with more dedicated parking spaces for an even smoother experience.