For more than 30 years, H-E-B has brought together millions of people to give thanks and celebrate the holidays as part of the H-E-B Feast of Sharing. Each year, through this annual tradition H-E-B spreads holiday cheer and good will, serving more than 250,000 meals in 33 communities throughout Texas and Mexico.
Open to the public, these free holiday feasts bring together family, friends and neighbors, and provides H-E-B an opportunity to give thanks to its loyal customers. For each H-E-B Feast of Sharing celebration, which run from November through December, hundreds of H-E-B Partners and community volunteers prepare traditional holiday meals, many of which are made and delivered from H-E-B’s mobile kitchens.
Along with a delicious meal filled with turkey, ham and all the fixings, each event is filled with music, activities for the family and a variety of free services such as health and wellness screenings and flu vaccinations. Some gatherings even get a visit from Santa! Additionally, in select cities, H-E-B Partners (employees) and other volunteers will deliver holiday meals to homebound seniors and others who are unable to attend the event.
More information about individual H-E-B Feast of Sharing events and volunteer information can be found here.
“At the heart of who we are as a company is our commitment to giving back and supporting the communities we serve,” said Winell Herron, H-E-B Group Vice President of Public Affairs, Diversity and Environmental Affairs. “For more than 30 years, the H-E-B Feast of Sharing has been the highlight of the holiday season for us. It gives us a wonderful opportunity to share a meal and embrace one another with the passion and warm spirit of the holidays.”
H-E-B launched the holiday tradition in 1989 with dinners in Corpus Christi and Laredo. Since then, H-E-B has introduced the celebration to more than two dozen other cities. In the more than three decades H-E-B has held the celebrations, more than 375,000 volunteers have helped serve nearly four million meals.
For more than a century now, H‑E‑B’s commitment and involvement in the more than 300 communities it serves has been an important part of the way the company does business, something it calls the H‑E‑B Spirit of Giving. The H-E-B Feast of Sharing is an important part of H-E-B’s Food Bank Assistance Program, which works year-round to prevent hunger. Through this effort, H‑E‑B donated more than 32 million pounds of food to Texas and Mexico food banks last year, which is equal to over 25 million meals. Since 1982, the company has donated more than one billion pounds of food to thousands of nonprofits in Texas and Mexico.