H-E-B Introduces H-E-B Wellness with Launch of Primary Care Clinics in Austin
H-E-B Introduces H-E-B Wellness with Launch of Primary Care Clinics in Austin
H-E-B Introduces H-E-B Wellness with Launch of Primary Care Clinics in Austin

As the largest food retailer in Texas, H-E-B has a unique opportunity to help Texans take on their healthcare goals and challenges in a way that works in their daily lives.  After 117 years of taking care of Texans through providing fresh and healthy foods, H-E-B is launching H-E-B Wellness to offer a comprehensive health solution to support Texans who are working to live healthier lives. 

“In everything we do, our goal at H-E-B is to take care of Texans with a servant heart and a best-in-class experience you can trust. We believe that food plays an integral role in wellbeing, and as one of the largest sellers of food in the state of Texas, we’re committed to making it easy for Texans to live better and healthier,” says Craig Boyan, H-E-B President.

Whether consumers are navigating the healthcare system due to a chronic disease diagnosis or simply trying to keep their family healthy, managing health and wellbeing have become increasingly complicated. Despite the growing focus on health today, consumers struggle to navigate their health journeys on their own. It can feel like a huge burden financially and emotionally. Everyone is seeking unbiased, reliable information and simple solutions to meet their unique health and wellness needs.

Imagine a future where Texans have a health and wellness trusted partner to guide them along every step of their journey.  H-E-B Wellness strives to be that trusted partner. H-E-B Wellness Primary Care board-certified doctors will spend the time to better understand their patients and help them stay healthy or manage chronic illnesses by working with registered dietitians with a holistic, food-first philosophy.  Dietitians provide personalized consultations, virtual and in-store walks and friendly pharmacists are available to answer medication questions and have prescriptions filled when customers pick up their grocery order.  H-E-B has provided these services to their Partners and their families for many years and is now striving to be Texans’ one stop health and wellness destination.

This new innovative platform provides products, services, and digital solutions including:

 

    • Primary care, nutrition services, and pharmacy services.
  •  
    • Wellness food products from brands like H-E-B Organics, H-E-B products made with Select Ingredients, and H-E-B Naturals.
  •  
    • Foods that fit your lifestyle like gluten-free, low-carb, and plant-based; and
  •  
    • Convenient meal planning solutions.

As the next step in providing this comprehensive health solution, 

H-E-B will officially open the H-E-B Wellness Primary Care Clinic on Thursday, May 12 at 10 a.m. The new 4,000 square foot clinic is located at 8601 South Congress Avenue #110, Austin, Texas 78745.

Already operating in Houston and San Antonio, H-E-B Wellness Primary Care offers full service primary care for all individuals age 12 and up, operating in coordination with registered dietitians with a food first philosophy rooted in science. In addition to primary care, services will include physical therapy, health/nutrition coaching, clinical pharmacists, specialty referrals, and labs to create a coordinated approach to healthcare under one roof.   These clinics are staffed by board-certified physicians, nurses, and other licensed medical professionals. H-E-B plans on rapidly expanding throughout Texas with both Primary Care and Nutrition Services over the next few years. H-E-B Wellness– Caring for Texans the H-E-B way.

The clinics provide high quality, patient centered care with affordable individual visit pricing and the option of monthly subscriptions, removing the frustration of surprise medical billing and enabling clinicians to focus on each patient, taking the time that is necessary to support them on their wellness journey.  Our clinics accept cash, credit, and Flexible Spending Account payments.

Straight forward pricing for one time visits and monthly subscription plans.

 

No insurance needed.

 

The South Austin location will be led by Dr. Holly Easton a board-certified osteopathic family medicine physician who has been in practice for over 20 years. She is trained in the use of diet and lifestyle to improve health and wellness as well as to decrease the risks of chronic illness. She attended Kansas City University of Medicine and Biosciences and completed a residency in family medicine.

 

She will be joined by Amanda Rowe, who is a Family Nurse Practitioner who graduated from the University of South Alabama in 2017. She is a member of the AANP, was awarded the International Nurses Association Top Nurses’ Award in 2018 and is a certified FMCSA provider.

 

H-E-B Primary Care also has a second clinic in the Central Texas area in Leander, Texas which opened on May 5 and is located at 19368 Ronald Reagan Blvd. #100 Leander, TX 78641.

 

As the largest food retailer in Texas, H-E-B has a unique opportunity to help Texans take on their healthcare goals and challenges in a way that works in their daily lives.  After 117 years of taking care of Texans through providing fresh and healthy foods, H-E-B is launching H-E-B Wellness to offer a comprehensive health solution to support Texans who are working to live healthier lives. 

“In everything we do, our goal at H‑E-B is to take care of Texans with a servant heart and a best-in-class experience you can trust. We believe that food plays an integral role in wellbeing, and as one of the largest sellers of food in the state of Texas, we’re committed to making it easy for Texans to live better and healthier,” says Craig Boyan, H-E-B President.

Whether consumers are navigating the healthcare system due to a chronic disease diagnosis or simply trying to keep their family healthy, managing health and wellbeing have become increasingly complicated. Despite the growing focus on health today, consumers struggle to navigate their health journeys on their own. It can feel like a huge burden financially and emotionally. Everyone is seeking unbiased, reliable information and simple solutions to meet their unique health and wellness needs.

Imagine a future where Texans have a health and wellness trusted partner to guide them along every step of their journey.  H-E-B Wellness strives to be that trusted partner. H-E-B Wellness Primary Care board-certified doctors will spend the time to better understand their patients and help them stay healthy or manage chronic illnesses by working with registered dietitians with a holistic, food-first philosophy.  Dietitians provide personalized consultations, virtual and in-store walks and friendly pharmacists are available to answer medication questions and have prescriptions filled when customers pick up their grocery order.  H-E-B has provided these services to their Partners and their families for many years and is now striving to be Texans’ one stop health and wellness destination.

This new innovative platform provides products, services, and digital solutions including:

 

    • Primary care, nutrition services, and pharmacy services.
    • Wellness food products from brands like H-E-B Organics, H-E-B products made with Select Ingredients, and H-E-B Naturals.
    • Foods that fit your lifestyle like gluten-free, low-carb, and plant-based; and
    • Convenient meal planning solutions.

As the next step in providing this comprehensive health solution, 

H-E-B will officially open the H-E-B Wellness Primary Care Clinic on Thursday, May 12 at 10 a.m. The new 4,000 square foot clinic is located at 8601 South Congress Avenue #110, Austin, Texas 78745.

Already operating in Houston and San Antonio, H-E-B Wellness Primary Care offers full service primary care for all individuals age 12 and up, operating in coordination with registered dietitians with a food first philosophy rooted in science. In addition to primary care, services will include physical therapy, health/nutrition coaching, clinical pharmacists, specialty referrals, and labs to create a coordinated approach to healthcare under one roof.   These clinics are staffed by board-certified physicians, nurses, and other licensed medical professionals. H-E-B plans on rapidly expanding throughout Texas with both Primary Care and Nutrition Services over the next few years. H-E-B Wellness– Caring for Texans the H-E-B way.

The clinics provide high quality, patient centered care with affordable individual visit pricing and the option of monthly subscriptions, removing the frustration of surprise medical billing and enabling clinicians to focus on each patient, taking the time that is necessary to support them on their wellness journey.  Our clinics accept cash, credit, and Flexible Spending Account payments.

Straight forward pricing for one time visits and monthly subscription plans.

 

No insurance needed.

 

The South Austin location will be led by Dr. Holly Easton a board-certified osteopathic family medicine physician who has been in practice for over 20 years. She is trained in the use of diet and lifestyle to improve health and wellness as well as to decrease the risks of chronic illness. She attended Kansas City University of Medicine and Biosciences and completed a residency in family medicine.

 

She will be joined by Amanda Rowe, who is a Family Nurse Practitioner who graduated from the University of South Alabama in 2017. She is a member of the AANP, was awarded the International Nurses Association Top Nurses’ Award in 2018 and is a certified FMCSA provider.

 

H-E-B Primary Care also has a second clinic in the Central Texas area in Leander, Texas which opened on May 5 and is located at 19368 Ronald Reagan Blvd. #100 Leander, TX 78641.

 

About H-E-B

H-E-B, with sales of more than $50 billion, operates over 455 stores in Texas and Mexico. Known for its innovation and community service, H-E-B celebrates its 120th anniversary this year. Recognized for its fresh food, quality products, convenient services, and a commitment to environmental responsibility and sustainability, H-E-B strives to provide the best customer experience and low prices. Based in San Antonio, H-E-B employs over 175,000 Partners in Texas and Mexico and serves millions of customers in more than 300 communities. For more information, visit heb.com and the H-E-B Newsroom.

About H-E-B

H-E-B, with sales of more than $50 billion, operates over 455 stores in Texas and Mexico. Known for its innovation and community service, H-E-B celebrates its 120th anniversary this year. Recognized for its fresh food, quality products, convenient services, and a commitment to environmental responsibility and sustainability, H-E-B strives to provide the best customer experience and low prices. Based in San Antonio, H-E-B employs over 175,000 Partners in Texas and Mexico and serves millions of customers in more than 300 communities. For more information, visit heb.com and the H-E-B Newsroom.

Media Gallery
Third Place Winner $10,000

My Drink Bomb

Product: Cocktail Mixers

Website: mydrinkbomb.com

Founded by Houston entrepreneur Chloe Di Leo, My Drink Bomb is the original handcrafted cocktail bomb that turns any glass into a ready-to-sip celebration. Just drop one into sparkling water or spirits, no mixing required. Proudly made in Texas and woman-owned, each drink bomb is crafted with natural ingredients like dried fruit and edible flowers. Fun, fast, and just a little fancy, My Drink Bomb makes cocktail hour pop – no bartender required.

Third Place Winner $10,000

Spicytude

Product: Spices

Website: spicytude.com

Spiceytude’s story begins where traditions are passed down and flavors come alive — the kitchen. Specifically, the kitchen of Arpi Neravetla’s grandmother. With a deep-rooted love of South Indian cooking and a craving for the flavors of her childhood, Arpi’s dream is to make flavorful Indian cooking easy and accessible for everyone with curated spice kits, step-by-step recipes, and video instructions. No guesswork, just bold flavor. Founded in the quiet days of 2020, Spicytude crafts small-batch, thoughtfully sourced spice blends that bring bold, authentic flavors to home kitchens across the country.

Second Place Winner $15,000

Deli Spice

Product: Birria Spice Mix

Website: delispicesmix.com

Born from Sully Villareal’s dream to share real Mexican food with the world (no shortcuts) Deli Spice’s Birria Spice Mix is made with realdried chiles and toasted spices. It’s a 3-step recipe: just add meat, water, and the mix — no cooking skills required. Every blend is tested byfamilies and perfected by a Mexican mom in Texas to help people cook authentic birria in under 30 minutes with restaurant-level flavor and reviving the Villareal family’s memories with every bite.

First Place Winner $25,000

Tozi Super Foods

Product: Totopos (tortilla chips) and Tortillas

Website: tozifoods.com

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Grand Prize Winner $50,000

Oca Foods

Product: Peanut Butter Bites and Sugar-Free Peanut Butter Bites

Website: ocafoods.com

After spending several years in the U.S., Renato Raposo found himself missing one of his favorite childhood snacks, Pacoca, a beloved Brazilian peanut treat. His connection with the snack deepened after the passing of his father in 2022 – it was a snack they loved and shared together. Unable to find a clean and simple version of this nostalgic treat, he created Oca Foods. By June 2024, he left a tech career to pursue Oca full-time, transforming this craving into a mission to share a wholesome, meaningful snack with the world.

Tozi Super Foods Tortillas and Tortilla Chips

Austin

Proudly Mexicana-founded and family-led, Tozi Superfoods blends heritage with health in every bite. The Mexican American food company is inspired by the Aztec goddess of health, Toci. Founded by two sisters and their mother, Tozi blends six generations of tradition from their family ranch in Jalisco, Mexico, with the power of indigenous superfoods like blue corn and amaranth – once a sacred staple of the Aztecs and a complete plant-based protein, rich in fiber, antioxidants, and cultural history. From tortillas to totopos, every product is clean, seed oil free, gluten free, nutrient-rich, and rooted in heritage – with wellness at the heart of it all. Tozi truly is “where heritage meets health”. 

Spicytude Spices

Dallas

Spicytude’s story begins where traditions are passed down and flavors come alive, the kitchen. Specifically, the kitchen of Arpi’s  grandmother. With a deep-rooted love of South Indian cooking and a craving for the flavors of her childhood, Arpi’s dream is to make flavorful Indian cooking easy and accessible for everyone with curated spice kits, step-by-step recipes, and video instructions. No guesswork, just bold flavor. Founded in the quiet days of 2020, Spicytude crafts small-batch, thoughtfully sourced spice blends that bring bold, authentic Indian flavors to home kitchens across the country.

Rigo’s Dairy
Latin-Style Cheese
 

Bryan (Houston Region)

With four generations of cheesemaking behind them, Rigo’s Dairy is bringing traditional yet bold Venezuelan flavor to Texas tables. Based in Bryan, this family-run cheese plant  uses 100% cow’s milk and sticks to the same time-tested methods brought from their native Venezuela – no artificial flavors or shortcuts  – crafting authentic Latin-style cheeses that blend generations of tradition with the hard work and family values that define the Lone Star State. The result is a selection of cheeses that are fresh, rich, and full of flavor you can taste in every bite.

Oca Foods Peanut Butter

Austin (Central Texas Region)

After spending several years in the U.S., Renato Raposo found himself missing one of his favorite childhood snacks, Pacoca [pah-SOK-ah], a beloved Brazilian peanut treat. His connection with the snack deepened after the passing of his father in 2022 – it was a snack they loved and shared together. Unable to find a clean and simple version of this nostalgic treat, he created OCA Foods. By June 2024, he left a tech career to pursue OCA full-time, transforming this craving into a mission to share a wholesome, meaningful snack with the world.

Long Phung Food Products
Vietnamese Meat Products

Houston

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The Lavish Goat Bath Products

Sugarland (Houston Region)

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Klein Smokehaus Bacon 

Boerne (San Antonio Region)

Klein Smokehaus Oak Smoked Bacon is locally made and handcrafted on Boerne’s Hill Country Mile by native Texans the old-world way. This slow process and local oak creates bacon with a unique depth of aroma and flavor. Family owned and operated since 1950; Klein Smokehaus has deep roots in the Texas Hill Country. A nod to this German heritage and tradition, Klein’s specialty meat products are a true taste of history.

Jam-In Tools Crawfish Peeler

Dickinson (Houston Region)

JAM-IN Crawfish Tool, started as a simple idea to take the hassle out of crawfish boils. It has grown into a homegrown gadget that keeps the tradition of crawfish boils fun and accessible for all, with a product that’s tough, practical, and Texas through and through. From first timers to seasoned pros,   peeling crawfish can be quick, easy, and nail friendly. Proudly based in Dickinson, founder Joann Meguess works with local partners to build and package each tool right here in Texas.

Deli Spice Cooking Spices 

McAllen (Border Region)

Born from Sully Villareal’s dream to share real Mexican food with the world (no shortcuts) Deli Spices’ Birria Spice Mix is made withreal dried chiles and toasted spices. It’s a 3-step recipe: just add meat, water, and the mix — no cooking skills required. Everyblend is tested by families and perfected by a Mexican mom in Texas to help people cook authentic birria in under 30 minutes withrestaurant-level flavor and reviving the Villareal family’s memories with every bite.