H-E-B launches debit card that offers cash back on H-E-B brand products and other perks
H-E-B launches debit card that offers cash back on H-E-B brand products and other perks

H-E-B Debit account offers a spending and savings account with no monthly fees to maintain the account.

At H-E-B, it pays to be a Texan. H-E-B has launched a Debit Account program that gives customers five percent cash back on the purchase of qualifying H-E-B brand products1. The H-E-B Debit Card, which can be used anywhere Mastercard is accepted, acts as a spending card with an optional, high-yield savings account2, and provides users several benefits such as free cash withdrawals at H-E-B branded ATMs3, no monthly fees to maintain an account, getting paid up to two days earlier with direct deposit and more4.

 

To receive the cash back benefit, customers use the H-E-B Debit Card to purchase items in the H-E-B family of brands, which include thousands of products from H-E-B, Hill Country Fare, Meal Simple, Field & Future by H-E-B, Home by H-E-B, Kodi, Cocinaware, H-E-B Kitchen & Table, and GTC, among others. Once the transaction is complete, the cash back amount will be automatically issued to the customer’s H-E-B Debit account. The cash back program is only available for purchases of eligible items at H-E-B stores and heb.com for Curbside and Home Delivery orders.

“At H-E-B, we’re always looking to provide Texans more ways to save,” said Ashwin Nathan, H-E-B Group Vice President of Marketing. “With the H-E-B debit card, customers can have a more rewarding shopping experience that allows them to keep more money in their pockets while enjoying valuable benefits and perks.”

Customers can conveniently add funds to their Debit Account by linking another debit card to get funds in minutes5, another bank account6, adding cash at your nearest H-E-B7, or by enrolling in direct deposit to get paid up to two days earlier4. Customers can set up direct deposit to get paid up to 2 days faster from paychecks, income tax returns, Social Security, and other government payments4. Customers can conveniently manage their account with the H-E-B Debit mobile app8, which allows users to check account balances, view transaction history, manage alerts and more.

Benefits available
with the H-E-B Debit Account include:

Benefits available
with the H-E-B Debit Account include:

To apply for the account, visit hebdebit.com. Sign up is only available online and currently cannot be done in store. Customers can expect to receive their debit cards in the mail within seven to 10 days from approval. Deposit Account opening is subject to registration and ID verification. H-E-B Debit Accounts, which are FDIC insured, are established by Pathward, National Association.

 

For additional details and a full list of terms and conditions, please see hebdebit.com.

To apply for the account, visit hebdebit.com. Sign up is only available online and currently cannot be done in store. Customers can expect to receive their debit cards in the mail within seven to 10 days from approval. Deposit Account opening is subject to registration and ID verification. H-E-B Debit Accounts, which are FDIC insured, are established by Pathward, National Association.

 

For additional details and a full list of terms and conditions, please see hebdebit.com.

Disclosures:

1 Restrictions apply. Visit hebdebit.com for more details. Debit Account opening subject to registration and ID verification. Terms and fees apply. Established by PathwardTM, N.A., Member FDIC pursuant to license by Mastercard International Incorporated.  Consent to receive electronic communications required.  H-E-B is not a bank.  Banking services provided by Pathward, N.A.

2 The optional Savings Account linked to your HEB Debit Account is made available to Accountholders through Pathward, Member FDIC. Interest is calculated on the Average Daily Balance(s) of the Savings Account and is paid quarterly.

  • If the Average Daily Balance is $2,000.00 or less, the interest rate paid on the entire balance will be 5.87% with an annual percentage yield (APY) of 6.00%.
  • If the Average Daily Balance is more than $2,000.00, the interest rate paid on the portion of the Average Daily Balance which exceeds $2,000.00 will be .49% with an APY of .50%, and the interest paid on the portion of the Average Daily Balance which is $2,000.00 or less will be 5.87%. The APY for this tier will range from 6.00% to .60%, depending on the balance in the account.

The interest rates and APYs of each tier may change. The APYs were accurate as of 8/16/2022. No minimum balance to open Savings Account or obtain the yield(s). Savings Account funds are withdrawn through the HEB Debit Account (maximum 6 such transfers per calendar month) ) and transaction fees could reduce the interest earned on the savings account. Funds on deposit are FDIC insured through Pathward, N.A. For purposes of FDIC coverage, all funds held on deposit by you at Pathward, N.A., will be aggregated up to the coverage limit, currently $250,000.00.

3 Free ATM withdrawals at H‑E‑B branded ATMs (“in-network ATMs”) in the US. Visit your Online Account Center for a list of in-network ATMs. Transactions at all non-H‑E‑B branded ATMs are $2.95, operator may assess additional charges.

4Based on comparison of our ACH processing policy vs. posting funds at settlement. 

5Fees and limits apply.  Fund transfer typically within minutes, but may take up to two business days in certain circumstances.

6 Bank Transfer is a money transfer service provided by Netspend Corporation (NMLS# 906983). See netspend.com/licenses.

7 The Netspend Network is provided by Netspend Corporation and its authorized agents. Netspend is a licensed provider of money transfer services (NMLS ID: 932678). Netspend’s licenses and related information may be found at www.netspend.com/licenses. Fees, limits, and other restrictions may be imposed by Netspend and other third parties in connection with use of the Netspend Network.

8No charge for this service, but your wireless carrier may charge for messages or data.

9 Mastercard, Pathward, N.A., and Netspend® are neither licensed insurers nor licensed insurance intermediaries, and do not sell solicit, nor provide advice on insurance products. The insurance benefits are provided under a group policy issued by New Hampshire Insurance Company, an AIG company. Benefits are provided to you, the H‑E‑B® Debit Account cardholder, at no additional charge; provided, however, you are required to pay your monthly cell phone bill on an eligible cellular phone with your H‑E‑B® Debit Account card to be eligible for coverage. Non-insurance services may have associated costs, which will be your responsibility. Any insurance claim filed pursuant to your Mastercard sponsored insurance program by calling 1-844-878-1906 will be evaluated by AIG, or their authorized local representative, and, if accepted, will be paid by AIG. Coverage is determined by the terms, conditions and exclusions of the policies applicable to your H‑E‑B® Debit Account card, as specified by the underwriter, and is subject to change with notice. This site does not supplement or replace the policy or Program Terms. Submission of a claim does not guarantee coverage or coverage availability.

10 Mastercard®, Pathward, N.A., and Netspend®, are neither licensed insurers nor licensed insurance intermediaries, and do not sell, solicit, nor provide advice on insurance products. The insurance benefits are provided under a group policy issued by New Hampshire Insurance Company, an AIG company. Benefits are provided to you, the H‑E‑B® Debit cardholder, at no additional charge. Non-insurance services may have associated costs, which will be your responsibility. Any insurance claim filed pursuant to your Mastercard sponsored insurance program by calling 1-844-878-1906 will be evaluated by AIG, or their authorized local representative, and, if accepted, will be paid by AIG. Coverage is determined by the terms, conditions, and exclusions of the policies applicable to your H‑E‑B Debit Account card, as specified by the underwriter, and is subject to change with notice. The site does not supplement or replace the policy or Program Terms. Submission of a claim does not guarantee coverage or coverage availability.

11 Call 866-470-5491 or visit https://benefitscenter.idprotectiononline.com to activate the ID Theft Protection Services. The services are provided to you, the H‑E‑B® Debit Account cardholder, at no additional cost, but you must activate. Service provided by Generali Global Assistance, through an agreement with Mastercard® and Pathward, N.A. See your Guide to Benefits for terms and conditions and your Online Account Center for more details.

H-E-B® Debit deposit account and H-E-B Debit Card are established by Pathward, N.A., Member FDIC, pursuant to license by Mastercard International Incorporated. Netspend is a service provider to Pathward, N.A. Certain products and services may

be licensed under U.S. Patent Nos. 6,000,608 and 6,189,787.

Card may be used everywhere Debit Mastercard is accepted.

©2022 Netspend Corporation. All rights reserved worldwide. Netspend is the federally registered U.S. service mark of Netspend Corporation. All other trademarks and service marks belong to their owners.

About H-E-B

H-E-B, with sales of more than $46 billion, operates over 455 stores in Texas and Mexico. Known for its innovation and community service, H-E-B celebrates its 120th anniversary this year. Recognized for its fresh food, quality products, convenient services, and a commitment to environmental responsibility and sustainability, H-E-B strives to provide the best customer experience and low prices. Based in San Antonio, H-E-B employs over 170,000 Partners in Texas and Mexico and serves millions of customers in more than 300 communities. For more information, visit heb.com and the H-E-B Newsroom.

About H-E-B

H-E-B, with sales of more than $46 billion, operates over 455 stores in Texas and Mexico. Known for its innovation and community service, H-E-B celebrates its 120th anniversary this year. Recognized for its fresh food, quality products, convenient services, and a commitment to environmental responsibility and sustainability, H-E-B strives to provide the best customer experience and low prices. Based in San Antonio, H-E-B employs over 170,000 Partners in Texas and Mexico and serves millions of customers in more than 300 communities. For more information, visit heb.com and the H-E-B Newsroom.

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