H-E-B launches program to support Texas restaurants
H-E-B launches program to support Texas restaurants

In the spirit of Texans helping Texans, H-E-B has launched a foodie-inspired pilot program to help restaurants throughout Texas during the coronavirus crisis.

Through the partnerships, select H-E-B stores will sell ready-made meals from restaurant partners. All proceeds from the sales of these chef-prepared meals will go directly to the restaurants.

H-E-B has teamed with some well-know establishments know for their culinary chops. In San Antonio, H-E-B launched the program, partnering with Max & Louie’s New York Diner, a Jewish deli that’s offering a range of meals such as its popular matzo ball soup. In about a handful of H-E-B stores in San Antonio, the restaurant told the San Antonio Express-News that the move into stores has allowed ownership to hire back nearly a dozen of its furloughed employees.

“They’ve been an unbelievable partner,” the restaurant’s owner, Drew Glick, told the Express-News.

See coverage from the San Antonio Express-News here. 

“We are a family of foodies, and we have a deep relationship with lots of restaurants and chefs, so this is something we wanted to do to help in these difficult times,” Dya Campos, H-E-B Director of Government and Public Affairs, told the San Antonio Express-News.

In Houston, H-E-B stores will sell dishes from Cherry Block, a downtown Houston steakhouse, and James Beard Award-winning chef Chris Shepherd’s Underbelly Hospitality.

As the program develops, Campos told the Express-News that other potential restaurant partners include San Antonio chef Johnny Hernandez, Rosario’s Mexican Cafe Y Cantina in San Antonio, Fresa’s and Ramen Tatsu-ya in Austin.

See photo gallery for menu items available from each restaurant. 

Our restaurant partners and locations where their meals are sold (updated 8/12):

Tre Trattoria/ Two Bros. (San Antonio):

  • Boerne- Hwy46
  • 281/Evans
  • I-35/3009
  • Olmos/ San Pedro
  • Alamo Ranch/Alamo Pkwy
  • Wurzbach/I10
  • I10/Dezavala
  • Blanco/ Loop 1604

Max and Louie’s New York Diner (San Antonio):

Rosario’s (San Antonio):

  • Potranco / 1604
  • Wurzbach/NW Military Hwy H-E-B
  • Wurzbach/IH10 H-E-B
  • IH10/Dezavala H-E-B
  • South Flores Market H-E-B
  • Bandera Rd/Loop 1604
  • Blanco/ Loop 1604

La Gloria (San Antonio): 

  • Olmos Park H-E-B
  • Wurzbach/NW Military Hwy H-E-B
  • IH10/Dezavala H-E-B
  • Boerne-Hwy46/Wanda H-E-B
  • South Flores Market H-E-B

Los Barrios (San Antonio):

  • 281/Evans H-E-B
  • 1604/Bulverde H-E-B
  • 1604/Bandera H-E-B
  • Alamo Ranch H-E-B
  • IH35/FM 3009 H-E-B
  • Blanco / 1604 H-E-B

Kiran’s (Houston): Business focusing on restaurant operations. Product no longer available in stores.

Hugo’s (Houston):

  • Bissonnet/Buffalo Spdwy H-E-B
  • Alabama/Dunlavy H-E-B
  • Bunker Hill H-E-B
  • 23rd St/Shepherd H-E-B
  • Bissonnet/Rice H-E-B
  • Washington/Heights H-E-B
  • 288/MacGregor H-E-B
  • Loop 610 / Beechnut

Coltivare (Houston): 

  • Alabama/Dunlavy H-E-B
  • 23rd St/Shepherd H-E-B
  • Washington/Heights H-E-B
  • BUNKER HILL/1-10
  • BISSONNET/BUFFALO SPEEDWY
  • BISSONNET/RICE
  • FRY RD/TUCKERTON
  • FM249/LOUETTA RD
  • HWY 290/MASON
  • San Felipe/Fountainview
  • FM 1093/FM 723
  • FM 290/ Barker Cypress
  • Pin Oak / I10

Underbelly (Houston)

Cherry Block (Houston): Business focusing on restaurant operations. Product no longer available in stores.

Brennan’s (Houston) 

  • Bunker Hill/IH10 H-E-B
  • Bissonnet/Buffalo Spdwy H-E-B
  • Alabama/Dunlavy H-E-B
  • San Felipe H-E-B
  • 23rd St/Shepherd H-E-B
  • Washington/Heights H-E-B
  • 288/MacGregor
  • Bissonnet/Rice
  • Loop 610 / Beechnut
  • FM 1093/ FM723

Fresa’s Chicken (Austin) 

  • Beecaves/Loop 360 H-E-B
  • Congress/Oltorf H-E-B
  • 51st St/Berkman H-E-B
  • 41st/Red River H-E-B
  • Slaughter/Escarpment H-E-B
  • Parmer/McNeil
  • Brodie/Wm Cannon
  • Hwy 183/Lakeline Blvd

Tatsu-Ya (Austin) 

  • 41st/Red River H-E-B
  • 51st St/Berkmann Dr H-E-B
  • Hwy 183/Lakeline Blvd H-E-B
  • Parmer/McNeil H-E-B
  • Beecaves/Hwy 360
  • Slaughter/Escarpment

Salt New American Table/ Salomé, house. wine. & bistro. (Border region):

  • McAllen 2 Trenton/10th H-E-B
  • Mission 3 Shary/Expressway 83 H-E-B
  • Pharr-US Hwy 281/Ridge Rd H-E-B
  • Edinburg 2 H-E-B
  • Weslaco 2-Westage/3rd
  • Harlingen 02-Hwy 83/Lincoln

Koko’s Mexican Restaurant and Catering:

  • MCA03 US83/South 2nd Steet
  • San Juan w US Hwy 83/N I Road
  • Palmhurts Hwy 107/E Mile 3 Rd
  • MCA01 Pecan/N. Ware
  • MCA02 Trenton/10th
  • Edinburg 2 Gonzalez/10th
  • Mission 3 Shary/US 83
  • Pecan/N Ware H-E-B

Vela Farms:

  • Victoria H-E-B Plus!
  • Victoria 59 & Lauren H-E-B
  • Cuero H-E-B

About H-E-B

H-E-B, with sales of more than $46 billion, operates over 455 stores in Texas and Mexico. Known for its innovation and community service, H-E-B celebrates its 120th anniversary this year. Recognized for its fresh food, quality products, convenient services, and a commitment to environmental responsibility and sustainability, H-E-B strives to provide the best customer experience and low prices. Based in San Antonio, H-E-B employs over 170,000 Partners in Texas and Mexico and serves millions of customers in more than 300 communities. For more information, visit heb.com and the H-E-B Newsroom.

About H-E-B

H-E-B, with sales of more than $46 billion, operates over 455 stores in Texas and Mexico. Known for its innovation and community service, H-E-B celebrates its 120th anniversary this year. Recognized for its fresh food, quality products, convenient services, and a commitment to environmental responsibility and sustainability, H-E-B strives to provide the best customer experience and low prices. Based in San Antonio, H-E-B employs over 170,000 Partners in Texas and Mexico and serves millions of customers in more than 300 communities. For more information, visit heb.com and the H-E-B Newsroom.

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My Drink Bomb

Product: Cocktail Mixers

Website: mydrinkbomb.com

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Third Place Winner $10,000

Spicytude

Product: Spices

Website: spicytude.com

Spiceytude’s story begins where traditions are passed down and flavors come alive — the kitchen. Specifically, the kitchen of Arpi Neravetla’s grandmother. With a deep-rooted love of South Indian cooking and a craving for the flavors of her childhood, Arpi’s dream is to make flavorful Indian cooking easy and accessible for everyone with curated spice kits, step-by-step recipes, and video instructions. No guesswork, just bold flavor. Founded in the quiet days of 2020, Spicytude crafts small-batch, thoughtfully sourced spice blends that bring bold, authentic flavors to home kitchens across the country.

Second Place Winner $15,000

Deli Spice

Product: Birria Spice Mix

Website: delispicesmix.com

Born from Sully Villareal’s dream to share real Mexican food with the world (no shortcuts) Deli Spice’s Birria Spice Mix is made with realdried chiles and toasted spices. It’s a 3-step recipe: just add meat, water, and the mix — no cooking skills required. Every blend is tested byfamilies and perfected by a Mexican mom in Texas to help people cook authentic birria in under 30 minutes with restaurant-level flavor and reviving the Villareal family’s memories with every bite.

First Place Winner $25,000

Tozi Super Foods

Product: Totopos (tortilla chips) and Tortillas

Website: tozifoods.com

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Grand Prize Winner $50,000

Oca Foods

Product: Peanut Butter Bites and Sugar-Free Peanut Butter Bites

Website: ocafoods.com

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Tozi Super Foods Tortillas and Tortilla Chips

Austin

Proudly Mexicana-founded and family-led, Tozi Superfoods blends heritage with health in every bite. The Mexican American food company is inspired by the Aztec goddess of health, Toci. Founded by two sisters and their mother, Tozi blends six generations of tradition from their family ranch in Jalisco, Mexico, with the power of indigenous superfoods like blue corn and amaranth – once a sacred staple of the Aztecs and a complete plant-based protein, rich in fiber, antioxidants, and cultural history. From tortillas to totopos, every product is clean, seed oil free, gluten free, nutrient-rich, and rooted in heritage – with wellness at the heart of it all. Tozi truly is “where heritage meets health”. 

Spicytude Spices

Dallas

Spicytude’s story begins where traditions are passed down and flavors come alive, the kitchen. Specifically, the kitchen of Arpi’s  grandmother. With a deep-rooted love of South Indian cooking and a craving for the flavors of her childhood, Arpi’s dream is to make flavorful Indian cooking easy and accessible for everyone with curated spice kits, step-by-step recipes, and video instructions. No guesswork, just bold flavor. Founded in the quiet days of 2020, Spicytude crafts small-batch, thoughtfully sourced spice blends that bring bold, authentic Indian flavors to home kitchens across the country.

Rigo’s Dairy
Latin-Style Cheese 

Bryan (Houston Region)

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Oca Foods Peanut Butter

Austin (Central Texas Region)

After spending several years in the U.S., Renato Raposo found himself missing one of his favorite childhood snacks, Pacoca [pah-SOK-ah], a beloved Brazilian peanut treat. His connection with the snack deepened after the passing of his father in 2022 – it was a snack they loved and shared together. Unable to find a clean and simple version of this nostalgic treat, he created OCA Foods. By June 2024, he left a tech career to pursue OCA full-time, transforming this craving into a mission to share a wholesome, meaningful snack with the world.

Long Phung Food Products
Vietnamese Meat Products

Houston

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The Lavish Goat Bath Products

Sugarland (Houston Region)

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Klein Smokehaus Bacon 

Boerne (San Antonio Region)

Klein Smokehaus Oak Smoked Bacon is locally made and handcrafted on Boerne’s Hill Country Mile by native Texans the old-world way. This slow process and local oak creates bacon with a unique depth of aroma and flavor. Family owned and operated since 1950; Klein Smokehaus has deep roots in the Texas Hill Country. A nod to this German heritage and tradition, Klein’s specialty meat products are a true taste of history.

Jam-In Tools Crawfish Peeler

Dickinson (Houston Region)

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Deli Spice Cooking Spices 

McAllen (Border Region)

Born from Sully Villareal’s dream to share real Mexican food with the world (no shortcuts) Deli Spices’ Birria Spice Mix is made withreal dried chiles and toasted spices. It’s a 3-step recipe: just add meat, water, and the mix — no cooking skills required. Everyblend is tested by families and perfected by a Mexican mom in Texas to help people cook authentic birria in under 30 minutes withrestaurant-level flavor and reviving the Villareal family’s memories with every bite.