H-E-B offering $140,000 through $5,000 grants to nonprofits to help plant trees across Texas
H-E-B offering $140,000 through $5,000 grants to nonprofits to help plant trees across Texas

Retailer expands its Trees for Texans tree-planting program and grows multiple environmental initiatives across Texas

During Earth Month, H-E-B is ramping up its efforts to plant more trees across Texas. Through its Trees for Texans program, the retailer is making available to nonprofits $5,000 grants for tree-planting projects to help create healthier environments for schools, parks, and communities.

Through the Trees for Texans Community Grant program, H-E-B, in partnership with Texan by Nature, is looking to support non-profits, municipalities, and civic organizations interested in planting native trees in publicly accessible areas to help increase tree canopy, enhance greenspace, cool off urban areas and beautify public spaces in the state. Eligible nonprofits must apply by the May 30th deadline at ourtexasourfuture.com/trees-for-texans. Grant recipients will be notified in July.

Launched Fall of 2023, the Trees for Texans program also supports tree-planting efforts at public schools and throughout Texas forests. For every new store opening, H-E-B, working with Texan by Nature and the Texas A&M Forest Service, identifies a nearby public school and provides native trees and educational programming for students. The donated trees provide much needed shade to schools with limited tree canopy, which are often the hottest spots in urban areas.

Additionally, customers can join in the effort to help plant native trees across Texas and donate from April 9 through May 6 at H-E-B registers in store and online when placing Curbside and Home Delivery orders.

Partners

On March 4, hundreds of H-E-B stores kicked off the annual School Plastic Bag Recycling Challenge, with a record-breaking 792 schools joining the effort. Each year, students in classrooms across Texas collect thousands of pounds of plastic bags in replicas of H-E-B’s front-of-store recycling bins for the contest. Once the contest ends on April 4 , H-E-B will tally the totals and announce which schools collected the most plastic bags on Earth Day (April 22). The winners will receive H-E-B gift cards as a prize.

Last year, 675 schools participated in the challenge, collecting more than five million plastic bags that were then recycled.

At the entrance of every H-E-B store, customers can access collection bins for plastic bags and other eligible plastic items, such as other retail shopping bags, produce bags, bread bags, dry cleaning bags, newspaper bags, and plastic overwrap for items like paper towels. H-E-B Curbside customers also can bring their bundled plastic bags when picking up their online orders. The H-E-B Partner loading the car collects the bundle from the trunk to be recycled at H-E-B’s recycling center.

H-E-B also provides several best practices for recycling on its Our Texas, Our Future website.

To bolster recycling across Texas, H-E-B, in partnership with Keep Texas Beautiful through its Keep Texas Recycling program, has supported projects that focus on increasing access to recycling in rural and underserved communities by funding infrastructure improvements and educational recycling resources. Rural towns such as Floresville and Ingleside, among others, have received grants to open the first-ever recycling center in those communities. Since 2021, H-E-B has given out more than $600,000 in grants to 11 communities, providing recycling improvements for 612,000 residents.

Beyond recycling, H-E-B looks for ways to reduce waste and plastic use. The company is rolling out training protocols for baggers to encourage using fewer plastic bags at checkout. H-E-B uses compostable cutlery and straws made from agave and other plant-based materials at its stores, restaurants, and corporate locations. And the company continues to search for and experiment with sustainable packaging options to reduce plastic and waste and increase recyclability for its H-E-B brand products. For example, Field & Future by H-E-B, the company’s line of environmentally minded household, personal care, and baby products made without over 500 harmful ingredients, uses post-consumer recycled content in the packaging of nearly all its 130+ products.

H-E-B Partners across the state are taking their own steps to protect and beautify Texas, too. Throughout Earth Month, Partners will volunteer at events in the many communities H-E-B serves. To celebrate this Earth Month, H-E-B has partnered with local organizations that provide opportunities and raise awareness around sustainable practices. More events can be found on the H-E-B community events calendar.

Since 2012, H-E-B has given more than $20 million to over 500 environmental organizations involved in land and water conservation, habitat and coastal preservation, and community cleanups.

This April during Earth Month, H-E-B will continue to further its year-round commitment to supporting environmental stewardship initiatives across its business and in communities across Texas. Guided by the company’s Our Texas, Our Future commitment, H-E-B’s mission is to increase awareness, and adoption of, sustainability efforts that help preserve Texas’s land, water, and air, now and for generations to come.

About H-E-B

H-E-B, with sales of more than $46 billion, operates over 455 stores in Texas and Mexico. Known for its innovation and community service, H-E-B celebrates its 120th anniversary this year. Recognized for its fresh food, quality products, convenient services, and a commitment to environmental responsibility and sustainability, H-E-B strives to provide the best customer experience and low prices. Based in San Antonio, H-E-B employs over 170,000 Partners in Texas and Mexico and serves millions of customers in more than 300 communities. For more information, visit heb.com and the H-E-B Newsroom.

About H-E-B

H-E-B, with sales of more than $46 billion, operates over 455 stores in Texas and Mexico. Known for its innovation and community service, H-E-B celebrates its 120th anniversary this year. Recognized for its fresh food, quality products, convenient services, and a commitment to environmental responsibility and sustainability, H-E-B strives to provide the best customer experience and low prices. Based in San Antonio, H-E-B employs over 170,000 Partners in Texas and Mexico and serves millions of customers in more than 300 communities. For more information, visit heb.com and the H-E-B Newsroom.

Media Gallery
Third Place Winner $10,000

My Drink Bomb

Product: Cocktail Mixers

Website: mydrinkbomb.com

Founded by Houston entrepreneur Chloe Di Leo, My Drink Bomb is the original handcrafted cocktail bomb that turns any glass into a ready-to-sip celebration. Just drop one into sparkling water or spirits, no mixing required. Proudly made in Texas and woman-owned, each drink bomb is crafted with natural ingredients like dried fruit and edible flowers. Fun, fast, and just a little fancy, My Drink Bomb makes cocktail hour pop – no bartender required.

Third Place Winner $10,000

Spicytude

Product: Spices

Website: spicytude.com

Spiceytude’s story begins where traditions are passed down and flavors come alive — the kitchen. Specifically, the kitchen of Arpi Neravetla’s grandmother. With a deep-rooted love of South Indian cooking and a craving for the flavors of her childhood, Arpi’s dream is to make flavorful Indian cooking easy and accessible for everyone with curated spice kits, step-by-step recipes, and video instructions. No guesswork, just bold flavor. Founded in the quiet days of 2020, Spicytude crafts small-batch, thoughtfully sourced spice blends that bring bold, authentic flavors to home kitchens across the country.

Second Place Winner $15,000

Deli Spice

Product: Birria Spice Mix

Website: delispicesmix.com

Born from Sully Villareal’s dream to share real Mexican food with the world (no shortcuts) Deli Spice’s Birria Spice Mix is made with realdried chiles and toasted spices. It’s a 3-step recipe: just add meat, water, and the mix — no cooking skills required. Every blend is tested byfamilies and perfected by a Mexican mom in Texas to help people cook authentic birria in under 30 minutes with restaurant-level flavor and reviving the Villareal family’s memories with every bite.

First Place Winner $25,000

Tozi Super Foods

Product: Totopos (tortilla chips) and Tortillas

Website: tozifoods.com

Proudly Mexicana-founded and family-led, Tozi Superfoods blends heritage with health in every bite. The Mexican American food and beverage company is inspired by the Aztec goddess of health. Founded by two sisters and their mother, Tozi blends six generations of tradition from their family ranch in Jalisco, Mexico, with the power of indigenous superfoods like blue corn, nopal, and amaranth – once a sacred staple of the Aztecs complete plant-based protein, rich in fiber, antioxidants, and cultural history. From tortillas to aguas frescas, every product is clean, nutrient-rich, and rooted in heritage – with wellness at the heart of it all.

Grand Prize Winner $50,000

Oca Foods

Product: Peanut Butter Bites and Sugar-Free Peanut Butter Bites

Website: ocafoods.com

After spending several years in the U.S., Renato Raposo found himself missing one of his favorite childhood snacks, Pacoca, a beloved Brazilian peanut treat. His connection with the snack deepened after the passing of his father in 2022 – it was a snack they loved and shared together. Unable to find a clean and simple version of this nostalgic treat, he created Oca Foods. By June 2024, he left a tech career to pursue Oca full-time, transforming this craving into a mission to share a wholesome, meaningful snack with the world.

Tozi Super Foods Tortillas and Tortilla Chips

Austin

Proudly Mexicana-founded and family-led, Tozi Superfoods blends heritage with health in every bite. The Mexican American food company is inspired by the Aztec goddess of health, Toci. Founded by two sisters and their mother, Tozi blends six generations of tradition from their family ranch in Jalisco, Mexico, with the power of indigenous superfoods like blue corn and amaranth – once a sacred staple of the Aztecs and a complete plant-based protein, rich in fiber, antioxidants, and cultural history. From tortillas to totopos, every product is clean, seed oil free, gluten free, nutrient-rich, and rooted in heritage – with wellness at the heart of it all. Tozi truly is “where heritage meets health”. 

Spicytude Spices

Dallas

Spicytude’s story begins where traditions are passed down and flavors come alive, the kitchen. Specifically, the kitchen of Arpi’s  grandmother. With a deep-rooted love of South Indian cooking and a craving for the flavors of her childhood, Arpi’s dream is to make flavorful Indian cooking easy and accessible for everyone with curated spice kits, step-by-step recipes, and video instructions. No guesswork, just bold flavor. Founded in the quiet days of 2020, Spicytude crafts small-batch, thoughtfully sourced spice blends that bring bold, authentic Indian flavors to home kitchens across the country.

Rigo’s Dairy
Latin-Style Cheese
 

Bryan (Houston Region)

With four generations of cheesemaking behind them, Rigo’s Dairy is bringing traditional yet bold Venezuelan flavor to Texas tables. Based in Bryan, this family-run cheese plant  uses 100% cow’s milk and sticks to the same time-tested methods brought from their native Venezuela – no artificial flavors or shortcuts  – crafting authentic Latin-style cheeses that blend generations of tradition with the hard work and family values that define the Lone Star State. The result is a selection of cheeses that are fresh, rich, and full of flavor you can taste in every bite.

Oca Foods Peanut Butter

Austin (Central Texas Region)

After spending several years in the U.S., Renato Raposo found himself missing one of his favorite childhood snacks, Pacoca [pah-SOK-ah], a beloved Brazilian peanut treat. His connection with the snack deepened after the passing of his father in 2022 – it was a snack they loved and shared together. Unable to find a clean and simple version of this nostalgic treat, he created OCA Foods. By June 2024, he left a tech career to pursue OCA full-time, transforming this craving into a mission to share a wholesome, meaningful snack with the world.

Long Phung Food Products
Vietnamese Meat Products

Houston

For more than 35 years and two generations, Long Phung has been serving up bold, delicious bites of Vietnam – one pork roll at a time. This Houston-based, family-owned brand is beloved for its ready-to-heat favorites made with quality ingredients and no artificial additives. Available in over 200 stores across North America, Long Phung makes it easy to bring a little taste of tradition and a lot of flavor to your table.

The Lavish Goat Bath Products

Sugarland (Houston Region)

The Lavish Goat crafts vibrant bath and body products designed to turn everyday routines into joyful rituals. What started in Candice and Sean Wheat’s kitchen during the pandemic has grown into a women-led, minority-owned manufacturer producing high-quality bath bombs and menthol-infused shower steamers. Known for their colorful designs and hidden prize surprises, The Lavish Goat combines artistry, aromatherapy, and community impact-all made in Texas with heart supporting the community through charitable efforts and internships for adults with Autism and Down Syndrome.

Klein Smokehaus Bacon 

Boerne (San Antonio Region)

Klein Smokehaus Oak Smoked Bacon is locally made and handcrafted on Boerne’s Hill Country Mile by native Texans the old-world way. This slow process and local oak creates bacon with a unique depth of aroma and flavor. Family owned and operated since 1950; Klein Smokehaus has deep roots in the Texas Hill Country. A nod to this German heritage and tradition, Klein’s specialty meat products are a true taste of history.

Jam-In Tools Crawfish Peeler

Dickinson (Houston Region)

JAM-IN Crawfish Tool, started as a simple idea to take the hassle out of crawfish boils. It has grown into a homegrown gadget that keeps the tradition of crawfish boils fun and accessible for all, with a product that’s tough, practical, and Texas through and through. From first timers to seasoned pros,   peeling crawfish can be quick, easy, and nail friendly. Proudly based in Dickinson, founder Joann Meguess works with local partners to build and package each tool right here in Texas.

Deli Spice Cooking Spices 

McAllen (Border Region)

Born from Sully Villareal’s dream to share real Mexican food with the world (no shortcuts) Deli Spices’ Birria Spice Mix is made withreal dried chiles and toasted spices. It’s a 3-step recipe: just add meat, water, and the mix — no cooking skills required. Everyblend is tested by families and perfected by a Mexican mom in Texas to help people cook authentic birria in under 30 minutes withrestaurant-level flavor and reviving the Villareal family’s memories with every bite.