The 125,000-square-foot store, which includes a True Texas BBQ, continues the retailer’s expansion in North Texas
H-E-B officially opened its H-E-B Alliance store in north Tarrant County, the fifth store the San Antonio-based retailer has opened in the DFW Metroplex. The 125,000-square-foot H-E-B Alliance joins the recently opened Frisco, Plano, McKinney, and Allen H-E-B stores, as well as six Central Market locations that have been serving DFW shoppers for more than two decades.
The new store is at 3451 Heritage Trace Parkway, which is located at the northwest corner of Heritage Trace Parkway and N. Riverside Drive on the northern edge of Fort Worth. H-E-B Alliance joins two Central Market locations, which have served Tarrant County for more than two decades, and H-E-B Mansfield, a location expected to open later this year.
“We’re excited to open our doors and welcome our neighbors in this dynamic area of Tarrant County, a community we’ve served for more than 20 years with our Central Market stores,” said Chase Bowman, H-E-B Alliance Top Store Leader. “With an enhanced in-store experience and commitment to top-quality service and selection, our dedicated Partners are eager to serve the needs of our customers in this growing community.”
Continuing its drive into the DFW area, H-E-B introduces this community to a shopping destination with a commitment to deliver unsurpassed freshness and quality at H-E-B’s everyday low prices. Filled with exciting amenities and innovations that H-E-B is known for, the Alliance store has distinctive features such as a True Texas BBQ restaurant with drive-thru; full-service H-E-B Pharmacy with a drive-thru; and Texas Backyard department with a selection of outdoor essentials.
The store also offers H-E-B Curbside and Home Delivery, which allows customers to place orders online for pickup at the store or home delivery. These exciting digital services give customers choices on how they shop, pay for, and receive their products.
Additional store highlights include:
- Bakery featuring handmade artisan breads, cakes, and our famous in-store made, warm tortillas
- Deli department with an expansive cheese selection and charcuterie station
- Sushiya offering handmade sushi selections made in-store daily and an Asian grill with rice bowls, teriyaki, and more
- H-E-B Meal Simple with fresh, convenient chef-inspired meals prepared in store
- Cooking Connection with live demonstrations and samplings for easy recipes to make at home
- Produce section with large organic and Texas-grown selections
- Meat market with Prime, natural, and organic meats, and fully cooked options
- Expansive selections in grocery and general merchandise departments such as dairy, frozen foods, baby, and seasonal
- Blooms floral department, offering online ordering and delivery service
- As the #1 beer and wine retailer in Texas, the store has an extensive craft beer and wine section with sampling station
- Healthy Living department with bulk food items, sports nutrition products, and supplements
- Texas Backyard department, featuring plants, pottery, grills, and outdoor essentials
- Beauty department with a wide selection of cosmetics and other beauty items
- Pet department featuring pet toys and treats as well as Heritage Ranch by H-E-B pet food, where 1 percent of sales from the product line supports Texas animal shelters
- Household Essentials department with seasonal disposable plates, bowls, and utensils, and Texas Tough brand, including Texas Tough value pack with storage bags in one easy-to-use box
- Customers can get additional saving by shopping with the H-E-B Debit Card, H-E-B Visa Signature® Credit Card, and Central Market Visa Signature® Credit Card, which offer customers cash back options
Additional store highlights include:
- Bakery featuring handmade artisan breads, cakes, and our famous in-store made, warm tortillas
- Deli department with an expansive cheese selection and charcuterie station
- Sushiya offering handmade sushi selections made in-store daily and an Asian grill with rice bowls, teriyaki, and more
- H-E-B Meal Simple with fresh, convenient chef-inspired meals prepared in store
- Cooking Connection with live demonstrations and samplings for easy recipes to make at home
- Produce section with large organic and Texas-grown selections
- Meat market with Prime, natural, and organic meats, and fully cooked options
- Expansive selections in grocery and general merchandise departments such as dairy, frozen foods, baby, and seasonal
- Blooms floral department, offering online ordering and delivery service
- As the #1 beer and wine retailer in Texas, the store has an extensive craft beer and wine section with sampling station
- Healthy Living department with bulk food items, sports nutrition products, and supplements
- Texas Backyard department, featuring plants, pottery, grills, and outdoor essentials
- Beauty department with a wide selection of cosmetics and other beauty items
- Pet department featuring pet toys and treats as well as Heritage Ranch by H-E-B pet food, where 1 percent of sales from the product line supports Texas animal shelters
- Household Essentials department with seasonal disposable plates, bowls, and utensils, and Texas Tough brand, including Texas Tough value pack with storage bags in one easy-to-use box
- Customers can get additional saving by shopping with the H-E-B Debit Card, H-E-B Visa Signature® Credit Card, and Central Market Visa Signature® Credit Card, which offer customers cash back options
Inside and out, H-E-B designed the store to reflect the character unique to the local community and emphasized environmental sustainability, incorporating several energy-efficient inclusions such as CO2 refrigeration units and LED lighting. The site also features extensive native landscaping throughout the property.
As the largest privately held employer in Texas, H-E-B’s Alliance store employs about 750 Partners (employees), most who are from the local area. All job opportunities can be found at H-E-B Careers.
Through its Spirit of Giving philosophy, H-E-B is passionately dedicated to its customers beyond its stores. For a total of $20,000, H-E-B commemorated the store’s grand opening with $10,000 donations each to CASA of Tarrant County and the Humane Society of North Texas. Donations such as this build upon the company’s support of more than 150 non-profit organizations and public schools in the DFW Metroplex.
The H-E-B Alliance opening follows H-E-B store openings in Frisco, Plano, McKinney, and Allen. In the DFW area, H-E-B has also announced stores in Mansfield, Melissa and Prosper, which are under construction, and Rockwall, which will break ground soon.
Additionally, the company started construction on two Joe V’s Smart Shop by H-E-B stores in Dallas, the first locations planned to open outside the Houston area. Joe V’s Smart Shop by H-E-B Wheatland at 4101 W. Wheatland Road is expected to open in summer 2024, and Joe V’s Smart Shop by H-E-B Buckner at 5204 S. Buckner Blvd. is expected to open spring 2025. Joe V’s Smart Shop by H-E-B is part of H-E-B’s family of brands offering an innovative price format that delivers the most relevant, high-quality, fresh products H-E-B is known for at even lower prices.
A proud Texas company, H-E-B’s presence in the Metroplex runs deep. As a multi-format retailer, H-E-B has served the broader community for two decades with its innovative Central Market stores, which were introduced to the DFW area in 2001 and serve customers in Dallas, Plano, Southlake, and Fort Worth. For years, H-E-B stores also have served communities near the Metroplex including Burleson, Hudson Oaks, Granbury, and Waxahachie.
The largest privately held employer in Texas, H-E-B has more than 430 stores and 155,000 Partners in Texas and Mexico, and the retailer continues to be an economic driver as it expands in North Texas and other areas of the state. As a multi-format retailer, H-E-B operates Central Market stores throughout Texas, as well as Joe V’s Smart Shop and Mi Tienda store formats in Houston. H-E-B also owns Favor Delivery, a fast and convenient delivery service that serves cities across the state.
