The H-E-B store is the first for the company in the DFW Metroplex and continues the retailer’s expansion in North Texas.
The wait is over. H-E-B has officially opened the doors to its store in Frisco, bringing the DFW area a shopping destination with a commitment to deliver unsurpassed freshness and quality at H-E-B’s everyday low prices. The 118,000-square-foot H-E-B Frisco store, which is the multi-format retailer’s flagship banner, joins the network of six Central Market locations that have been serving DFW shoppers for more than two decades.
Filled with state-of-the-art amenities and innovations that H-E-B is known for, the store, which is in Denton County, has distinctive features such as a True Texas BBQ, H-E-B’s lauded barbecue restaurant that was named best barbecue chain in Texas by Texas Monthly and a top barbecue chain in the nation by Thrillist; full-service H-E-B Pharmacy with a drive-thru; and Home by H-E-B home décor department featuring furniture, woven textiles, and accent pieces from the Haven + Key and Texas Proud collections. Additionally, the store introduced a new line of DFW sushi options, sushi and sashimi by the pound and a DFW Roll, made with avocado, cucumber, spicy tuna, and salmon that’s seared and topped with spicy mayo and green onions; a new Café Ole coffee blend, Taste of DFW, which is medium bodied with caramel, chocolate, and pecan flavors; and bakery items like chapati and roti breads.
The store also offers H-E-B Curbside and Home Delivery, which allows customers to place orders online for pickup at the store or delivery to the home. These exciting digital services give customers choices on how they shop, pay for, and receive their products.
“Opening our flagship H-E-B format in the DFW area has been an aspirational goal of ours for many years, and the company has a long-term commitment to serve a broad range of customers and communities across North Texas,” said Stephen Butt, President – Central Market Division, and H-E-B Board Member. “The DFW Metroplex is among the most competitive markets in the nation, and our H-E-B Partners are committed to work hard every day to earn the trust of our customers.”
The H-E-B Frisco store is located at 4800 Main Street in Frisco.
The store will be open seven days a week from 6 a.m. to 11 p.m.
The H-E-B Frisco store is located at 4800 Main Street in Frisco.
The store will be open seven days a week from 6 a.m. to 11 p.m.
Additional store highlights include:
- Bakery featuring handmade artisan breads, cakes, and our famous in-store made, warm tortillas
- Deli department with an expansive cheese selection and charcuterie station
- Sushiya offering handmade sushi selections made in-store daily and an Asian grill with rice bowls, teriyaki, and more
- H-E-B Meal Simple with fresh, convenient chef-inspired meals prepared in store
- Cooking Connection with live demonstrations and samplings for easy recipes to make at home
- Produce section with large organic and Texas-grown selections
- Meat market with Prime, natural, and organic meats, Wagyu, dry-age beef, and fully cooked options
- Blooms floral department, offering online ordering and delivery service
- As the #1 beer and wine retailer in Texas, the store has an extensive craft beer and wine section with sampling station
- Healthy Living department with bulk food items, sports nutrition products, and supplements
- Expansive frozen foods selection
- Texas Backyard department, featuring plants, pottery, grills, and outdoor essentials
- Beauty department with a wide selection of cosmetics and other beauty items
- Pet department featuring Heritage Ranch by H-E-B pet food, where 1 percent of sales from the product line supports Texas animal shelters, as well as fun toys and treats for all your furry friend’s needs
- Household Essentials department with all you need to set your table, including seasonal disposable plates, bowls, and utensils, and Texas Tough brand including the Texas Tough value pack with all your storage bags in one easy-to-use box
- H-E-B Wellness Nutrition Services with nutrition expertise from licensed dieticians
- Customers can get additional saving by shopping with the H-E-B Debit Card, which gives 5% cash back on qualifying H-E-B brand products as well as other perks and benefits
Additional store highlights include:
- Bakery featuring handmade artisan breads, cakes, and our famous in-store made, warm tortillas
- Deli department with an expansive cheese selection and charcuterie station
- Sushiya offering handmade sushi selections made in-store daily and an Asian grill with rice bowls, teriyaki, and more
- H-E-B Meal Simple with fresh, convenient chef-inspired meals prepared in store
- Cooking Connection with live demonstrations and samplings for easy recipes to make at home
- Produce section with large organic and Texas-grown selections
- Meat market with Prime, natural, and organic meats, Wagyu, dry-age beef, and fully cooked options
- Blooms floral department, offering online ordering and delivery service
- As the #1 beer and wine retailer in Texas, the store has an extensive craft beer and wine section with sampling station
- Healthy Living department with bulk food items, sports nutrition products, and supplements
- Expansive frozen foods selection
- Texas Backyard department, featuring plants, pottery, grills, and outdoor essentials
- Beauty department with a wide selection of cosmetics and other beauty items
- Pet department featuring Heritage Ranch by H-E-B pet food, where 1 percent of sales from the product line supports Texas animal shelters, as well as fun toys and treats for all your furry friend’s needs
- Household Essentials department with all you need to set your table, including seasonal disposable plates, bowls, and utensils, and Texas Tough brand including the Texas Tough value pack with all your storage bags in one easy-to-use box
- H-E-B Wellness Nutrition Services with nutrition expertise from licensed dieticians
- Customers can get additional saving by shopping with the H-E-B Debit Card, which gives 5% cash back on qualifying H-E-B brand products as well as other perks and benefits
Inside and out, H-E-B designed the store to reflect the character unique to the Frisco community and emphasized environmental sustainability, incorporating several energy efficient inclusions such as CO2 refrigeration units and LED lighting. The site also features extensive native landscaping and an outdoor community space.
Like many of its stores, the company incorporated art installations from several local artists, which are featured throughout a two-acre greenspace next to the store. Among the art installations are a mosaic bench from Wanda Montemayor, which used tiles decorated by H-E-B Partners, art teachers, firefighters, area kids, and other locals; fruit sculptures from Luke Sides; and interactive sculptures from Robertus van der Wege, who created two metal structures, a large cargo bike and shopping cart. Additionally, customers who want to snap a photo will enjoy an installation of the FRISCO letters where people can stand in as the letter “I”.
Through its Spirit of Giving philosophy, H-E-B is passionately dedicated to its customers beyond its stores. In this spirit, H-E-B commemorated the store’s grand opening with a $10,000 donation to the Frisco ISD Career and Technology Center – Agriculture and Culinary Arts Program. When the store was announced last year, H-E-B gifted a total of $50,000 with donations of $10,000 each to VFW Post 8273, Frisco FastPacs, Frisco Family Services, Frisco Arts Foundation, and Boys & Girls Club Frisco. These donations build upon the company’s support of more than 150 non-profit organizations and public schools in the DFW Metroplex.
As the largest privately held employer in Texas, H-E-B’s Frisco store employs about 750 Partners, with more than 85 percent hired from the local area. All job opportunities can be found at H-E-B Careers.
“There’s a lot of excitement and energy from our Partners, who are the heart of H-E-B, and they have been waiting for this day to introduce H-E-B to North Texas,” said Juan-Carlos Rück, H-E-B Executive Vice President North West Food Drug. “H-E-B Partners from across the company have come together to make this day happen, and they’ve done an exceptional job tailoring this store to Frisco and the surrounding neighborhoods.”
A proud Texas company, H-E-B’s presence in the DFW Metroplex runs deep. As a multi-format retailer, H-E-B has served the broader community with its innovative Central Market stores, which were introduced to the DFW area in 2001 and grew to serve customers in Dallas, Plano, Southlake, and Fort Worth. H-E-B stores also serve communities near the Metroplex including Burleson, Hudson Oaks, Granbury, and Waxahachie. H-E-B’s fast and convenient Favor Delivery now serves 29 cities across the metro area. H-E-B also operates Joe V’s Smart Shop and Mi Tienda store formats in Texas.
The retailer will open it’s H-E-B store in Plano later this fall and has also began construction on H-E-B stores in McKinney and Allen. The company also has announced plans for an H-E-B store in Mansfield and is expected to start construction there in early 2023.
