The 133,000-square-foot store includes a two-story True Texas BBQ
H-E-B officially opened its H-E-B Prosper store in Collin County. The 133,000-square-foot H-E-B Prosper joins eight other H-E-B stores and two Joe V’s Smart Shop locations the retailer has opened in the DFW Metroplex since 2022.
The new store is at 2145 W Frontier Pkwy., which is located at the corner of Frontier Parkway and the Dallas North Tollway in Prosper, a city north of Dallas. The store is open seven days a week from 6 a.m. to 11 p.m.
“We’re excited our Prosper store will allow us to serve even more Texans in the DFW area,” said Juan-Carlos Rück, H-E-B Executive Vice President North West Food/Drug. “We are committed to support this community with an incredible shopping experience, friendly customer service, and the best H-E-B has to offer.”
Continuing its expansion in the DFW area, H-E-B introduces this community to a shopping destination with a commitment to deliver unsurpassed freshness and quality at H-E-B’s everyday low prices. Filled with exciting amenities and innovations that H-E-B is known for, the Prosper store has distinctive features such as a two-story True Texas BBQ restaurant with drive-thru; full-service H-E-B Pharmacy with drive-up spaces; and H-E-B Curbside and Home Delivery services with a large Curbside parking area; and a fuel station with carwash.
Additional store highlights include:
- Bakery featuring handmade artisan breads, cakes, and warm tortillas made in store daily
- Deli department with an expansive cheese selection and charcuterie island
- Sushiya offers handmade sushi selections made in-store daily and an Asian grill with rice bowls, teriyaki and more
- H-E-B Meal Simple with fresh, convenient chef-inspired meals prepared in store
- Cooking Connection with live demonstrations and samplings for easy recipes to make at home
- Produce section with large organic and Texas-grown selections
- Meat market with Prime, natural, and organic meats, Wagyu, and fully cooked options
- Blooms floral department, offering online ordering and delivery service
- As the #1 beer and wine retailer in Texas, the store has an extensive craft beer and wine section with a sampling station
- Healthy Living department with bulk food items, sports nutrition products and supplements
- Expansive frozen foods selection
- Beauty department with a wide selection of cosmetics and other beauty essentials
- Pet department featuring Heritage Ranch by H-E-B pet food and fun toys and treats for all your furry friend’s needs
- Household Essentials department with all you need to set your table, including seasonal disposable plates, bowls, and utensils, and Texas Tough brand including the Texas Tough value pack with all your storage bags in one easy-to-use box
- Customers can get additional savings by shopping with the H-E-B Debit Card and H-E-B Credit Card, which gives 5% cash back on qualifying H-E-B brand products as well as other perks and benefits
Additional store
highlights include:
- Bakery featuring handmade artisan breads, cakes, and warm tortillas made in store daily
- Deli department with an expansive cheese selection and charcuterie island
- Sushiya offers handmade sushi selections made in-store daily and an Asian grill with rice bowls, teriyaki and more
- H-E-B Meal Simple with fresh, convenient chef-inspired meals prepared in store
- Cooking Connection with live demonstrations and samplings for easy recipes to make at home
- Produce section with large organic and Texas-grown selections
- Meat market with Prime, natural, and organic meats, Wagyu, and fully cooked options
- Blooms floral department, offering online ordering and delivery service
- Healthy Living department with bulk food items, sports nutrition products and supplements
- Expansive frozen foods selection
- Beauty department with a wide selection of cosmetics and other beauty essentials
- Pet department featuring Heritage Ranch by H-E-B pet food and fun toys and treats for all your furry friend’s needs
- Household Essentials department with all you need to set your table, including seasonal disposable plates, bowls, and utensils, and Texas Tough brand including the Texas Tough value pack with all your storage bags in one easy-to-use box
- Customers can get additional savings by shopping with the H-E-B Debit Card and H-E-B Credit Card, which gives 5% cash back on qualifying H-E-B brand products as well as other perks and benefits
- As the #1 beer and wine retailer in Texas, the store has an extensive craft beer and wine section with a sampling station
Inside and out, the new store reflects the unique character of the Prosper community. The store design, which has a modern prairie style, also emphasizes environmental sustainability, incorporating several energy efficient inclusions such as CO2 refrigeration units and LED lighting.
H-E-B’s Prosper store employs 570 Partners (employees), most who are from the local area. H-E-B is the largest privately held employer in Texas and is regularly recognized as a top employer and is among the best retailers in the nation. Job opportunities can be found at H-E-B Careers.
Through its Spirit of Giving philosophy, H-E-B is dedicated to its customers beyond its stores. H-E-B commemorated the store’s grand opening with donations totaling $30,000 to local nonprofits. Three gifts of $10,000 each supported 3FTL, which provides mental health treatment to support first responders, Tuman Breast Cancer Foundation, and Collin County Animal Services.
In the DFW area, H-E-B has opened H-E-B stores in Frisco, Plano, McKinney, Allen, Alliance, Mansfield, and Melissa. H-E-B also has officially announced plans for stores in Rockwall, Irving, Murphy, Mid-Cities, Forney, and Denton. Earlier this year, the retailer also purchased land in Dallas at Hillcrest Road and LBJ Freeway, a site being considered for the company’s first H-E-B store in the city of Dallas.
As a multi-format retailer, H-E-B operates Joe V’s Smart Shop and Central Market stores throughout Texas, as well as Mi Tienda store formats in Houston. H-E-B also owns Favor Delivery, a fast and convenient delivery service that serves cities across the state.
