H-E-B provides financial support to nonprofits, launches donation campaign to aid the people of Ukraine
H-E-B provides financial support to nonprofits, launches donation campaign to aid the people of Ukraine
H-E-B provides financial support to nonprofits, launches donation campaign to aid the people of Ukraine

 

At H-E-B, providing aid in times of need is the cornerstone of our Helping Here and Spirit of Giving philosophies. Along with the rest of the world, we’re witnessing with heavy hearts the senseless violence and humanitarian crisis unfolding in Ukraine. H-E-B stands with the people of Ukraine, and to show our solidarity and to help during this time of great need, H-E-B will work with nonprofit organizations providing critical aid to the Ukrainian people.

In total, H-E-B, through its monetary support and fundraising, and H-E-B Chairman Charles Butt will commit $1 million to assist our nonprofit partners.

Since the armed conflict erupted in the eastern European country, customers from across Texas have asked H-E-B for ways they can help. H‑E‑B and Central Market stores across Texas have launched an in-store donation campaign to raise funds to support Save the Children, an organization working to meet the urgent needs of affected children and their families in Ukraine and across the region. At checkout, customers can support Save the Children by making monetary donations at the register for $1, $3, and $5.

Along with funds from the donation campaign, H-E-B has dedicated an additional $100,000 to Save the Children. H-E-B’s gift along with support from the donation campaign will go toward the organization’s Ukraine Crisis Relief Fund, which helps provide children and families with immediate aid such as food, water, hygiene kits, baby items, winter coats, and cash assistance, as well as assisting refugees in asylum centers that provide educational, informational, and psychosocial assistance, as well as offer care to unaccompanied and separated children.

H-E-B also committed $100,000 to UNICEF, which is operating in Ukraine to support Ukrainian children and families. As part of their outreach, UNICEF has protection mobile teams reaching children with medical supplies, mental health support, and protection services; providing life-saving medical items for children and mothers at hospitals in the most affected regions; and activated one-stop safe spaces along major routes in six neighboring countries that help mothers and children fleeing the violence and provide protection to unaccompanied and separated children.

Another $100,000 will support the Global FoodBanking Network’s Emergency Response Fund, an organization working with the European Food Banks Federation and its network of 300 food banks in 29 countries to deliver food to people inside Ukraine and in neighboring countries to support Ukrainian refugees.

Locally, H-E-B gifted $50,000 to Ukrainian San Antonio, a nonprofit working to gather supplies and funds for Razom for Ukraine, an organization providing urgent humanitarian aid in war torn parts of Ukraine. With help from Ukrainian San Antonio, Razom’s emergency response program is contributing medicine and other medical supplies to civilians and working with nonprofits in Ukraine to source, sort, and distribute humanitarian aid to families in various hot spots across the country.

“Our hearts go out to the Ukrainian people as they fight to protect their homes and flee the violence that has come to their country,” said Winell Herron, H-E-B Group Vice President of Public Affairs, Diversity and Environmental Affairs. “Many Texans and H-E-B Partners have connections to Ukraine, and we want to do our part to show our support. We hope H‑E‑B’s donations, along with giving from our loyal customers, will help these dedicated organizations provide important aid to children and families affected by this conflict. We pray for an end to the fighting and that peace comes soon to the people of Ukraine.”

In addition to the company’s giving, H-E-B Chairman Charles Butt also made a personal donation totaling $500,000 to the International Committee of the Red Cross, Médecins Sans Frontières/Doctors Without Borders, and USA for United Nations High Commissioner for Refugees.

Even though this conflict is unfolding thousands of miles away, its impact is being felt around the world, including here in Texas. This needless act of aggression against the Ukrainian people by the Russian government continues to strain supply chains and has compounded the inflationary forces we’ve experienced over the last several months, accelerating the cost for goods and services everywhere, especially the rise of the price of gas. Russia’s attack on Ukraine also puts at risk many products and food staples the two nations produce, exaggerating pandemic-related supply shortages and escalating rising food prices that continue to intensify due to inflation.

Given the challenging circumstances retailers are operating under, H-E-B, which offers the most unique and distinctive products available in Texas, works hard throughout the year to be one of the lowest priced grocers in the nation. We remain resolute in our commitment to keep prices as affordable as possible in the state, an effort we’ve championed over many years.

The following articles provide more insight into the economic challenges resulting from ongoing inflation and the Russian invasion of Ukraine:

The week the world changed

War in Ukraine sparks a commodity crisis

Since 1905, H‑E‑B has demonstrated its commitment to individuals and communities in crisis by donating financial support and emergency supplies, as well as providing efficient ways for customers to assist those affected by disaster. At H-E-B, we stand with the Ukrainian people and pray for an end to the war in Ukraine.

About H-E-B

H-E-B, with sales of more than $50 billion, operates over 455 stores in Texas and Mexico. Known for its innovation and community service, H-E-B celebrates its 120th anniversary this year. Recognized for its fresh food, quality products, convenient services, and a commitment to environmental responsibility and sustainability, H-E-B strives to provide the best customer experience and low prices. Based in San Antonio, H-E-B employs over 175,000 Partners in Texas and Mexico and serves millions of customers in more than 300 communities. For more information, visit heb.com and the H-E-B Newsroom.

About H-E-B

H-E-B, with sales of more than $50 billion, operates over 455 stores in Texas and Mexico. Known for its innovation and community service, H-E-B celebrates its 120th anniversary this year. Recognized for its fresh food, quality products, convenient services, and a commitment to environmental responsibility and sustainability, H-E-B strives to provide the best customer experience and low prices. Based in San Antonio, H-E-B employs over 175,000 Partners in Texas and Mexico and serves millions of customers in more than 300 communities. For more information, visit heb.com and the H-E-B Newsroom.

About H-E-B

H-E-B, with sales of more than $50 billion, operates over 455 stores in Texas and Mexico. Known for its innovation and community service, H-E-B celebrates its 120th anniversary this year. Recognized for its fresh food, quality products, convenient services, and a commitment to environmental responsibility and sustainability, H-E-B strives to provide the best customer experience and low prices. Based in San Antonio, H-E-B employs over 175,000 Partners in Texas and Mexico and serves millions of customers in more than 300 communities. For more information, visit heb.com and the H-E-B Newsroom.

Media Gallery
Third Place Winner $10,000

My Drink Bomb

Product: Cocktail Mixers

Website: mydrinkbomb.com

Founded by Houston entrepreneur Chloe Di Leo, My Drink Bomb is the original handcrafted cocktail bomb that turns any glass into a ready-to-sip celebration. Just drop one into sparkling water or spirits, no mixing required. Proudly made in Texas and woman-owned, each drink bomb is crafted with natural ingredients like dried fruit and edible flowers. Fun, fast, and just a little fancy, My Drink Bomb makes cocktail hour pop – no bartender required.

Third Place Winner $10,000

Spicytude

Product: Spices

Website: spicytude.com

Spiceytude’s story begins where traditions are passed down and flavors come alive — the kitchen. Specifically, the kitchen of Arpi Neravetla’s grandmother. With a deep-rooted love of South Indian cooking and a craving for the flavors of her childhood, Arpi’s dream is to make flavorful Indian cooking easy and accessible for everyone with curated spice kits, step-by-step recipes, and video instructions. No guesswork, just bold flavor. Founded in the quiet days of 2020, Spicytude crafts small-batch, thoughtfully sourced spice blends that bring bold, authentic flavors to home kitchens across the country.

Second Place Winner $15,000

Deli Spice

Product: Birria Spice Mix

Website: delispicesmix.com

Born from Sully Villareal’s dream to share real Mexican food with the world (no shortcuts) Deli Spice’s Birria Spice Mix is made with realdried chiles and toasted spices. It’s a 3-step recipe: just add meat, water, and the mix — no cooking skills required. Every blend is tested byfamilies and perfected by a Mexican mom in Texas to help people cook authentic birria in under 30 minutes with restaurant-level flavor and reviving the Villareal family’s memories with every bite.

First Place Winner $25,000

Tozi Super Foods

Product: Totopos (tortilla chips) and Tortillas

Website: tozifoods.com

Proudly Mexicana-founded and family-led, Tozi Superfoods blends heritage with health in every bite. The Mexican American food and beverage company is inspired by the Aztec goddess of health. Founded by two sisters and their mother, Tozi blends six generations of tradition from their family ranch in Jalisco, Mexico, with the power of indigenous superfoods like blue corn, nopal, and amaranth – once a sacred staple of the Aztecs complete plant-based protein, rich in fiber, antioxidants, and cultural history. From tortillas to aguas frescas, every product is clean, nutrient-rich, and rooted in heritage – with wellness at the heart of it all.

Grand Prize Winner $50,000

Oca Foods

Product: Peanut Butter Bites and Sugar-Free Peanut Butter Bites

Website: ocafoods.com

After spending several years in the U.S., Renato Raposo found himself missing one of his favorite childhood snacks, Pacoca, a beloved Brazilian peanut treat. His connection with the snack deepened after the passing of his father in 2022 – it was a snack they loved and shared together. Unable to find a clean and simple version of this nostalgic treat, he created Oca Foods. By June 2024, he left a tech career to pursue Oca full-time, transforming this craving into a mission to share a wholesome, meaningful snack with the world.

Tozi Super Foods Tortillas and Tortilla Chips

Austin

Proudly Mexicana-founded and family-led, Tozi Superfoods blends heritage with health in every bite. The Mexican American food company is inspired by the Aztec goddess of health, Toci. Founded by two sisters and their mother, Tozi blends six generations of tradition from their family ranch in Jalisco, Mexico, with the power of indigenous superfoods like blue corn and amaranth – once a sacred staple of the Aztecs and a complete plant-based protein, rich in fiber, antioxidants, and cultural history. From tortillas to totopos, every product is clean, seed oil free, gluten free, nutrient-rich, and rooted in heritage – with wellness at the heart of it all. Tozi truly is “where heritage meets health”. 

Spicytude Spices

Dallas

Spicytude’s story begins where traditions are passed down and flavors come alive, the kitchen. Specifically, the kitchen of Arpi’s  grandmother. With a deep-rooted love of South Indian cooking and a craving for the flavors of her childhood, Arpi’s dream is to make flavorful Indian cooking easy and accessible for everyone with curated spice kits, step-by-step recipes, and video instructions. No guesswork, just bold flavor. Founded in the quiet days of 2020, Spicytude crafts small-batch, thoughtfully sourced spice blends that bring bold, authentic Indian flavors to home kitchens across the country.

Rigo’s Dairy
Latin-Style Cheese
 

Bryan (Houston Region)

With four generations of cheesemaking behind them, Rigo’s Dairy is bringing traditional yet bold Venezuelan flavor to Texas tables. Based in Bryan, this family-run cheese plant  uses 100% cow’s milk and sticks to the same time-tested methods brought from their native Venezuela – no artificial flavors or shortcuts  – crafting authentic Latin-style cheeses that blend generations of tradition with the hard work and family values that define the Lone Star State. The result is a selection of cheeses that are fresh, rich, and full of flavor you can taste in every bite.

Oca Foods Peanut Butter

Austin (Central Texas Region)

After spending several years in the U.S., Renato Raposo found himself missing one of his favorite childhood snacks, Pacoca [pah-SOK-ah], a beloved Brazilian peanut treat. His connection with the snack deepened after the passing of his father in 2022 – it was a snack they loved and shared together. Unable to find a clean and simple version of this nostalgic treat, he created OCA Foods. By June 2024, he left a tech career to pursue OCA full-time, transforming this craving into a mission to share a wholesome, meaningful snack with the world.

Long Phung Food Products
Vietnamese Meat Products

Houston

For more than 35 years and two generations, Long Phung has been serving up bold, delicious bites of Vietnam – one pork roll at a time. This Houston-based, family-owned brand is beloved for its ready-to-heat favorites made with quality ingredients and no artificial additives. Available in over 200 stores across North America, Long Phung makes it easy to bring a little taste of tradition and a lot of flavor to your table.

The Lavish Goat Bath Products

Sugarland (Houston Region)

The Lavish Goat crafts vibrant bath and body products designed to turn everyday routines into joyful rituals. What started in Candice and Sean Wheat’s kitchen during the pandemic has grown into a women-led, minority-owned manufacturer producing high-quality bath bombs and menthol-infused shower steamers. Known for their colorful designs and hidden prize surprises, The Lavish Goat combines artistry, aromatherapy, and community impact-all made in Texas with heart supporting the community through charitable efforts and internships for adults with Autism and Down Syndrome.

Klein Smokehaus Bacon 

Boerne (San Antonio Region)

Klein Smokehaus Oak Smoked Bacon is locally made and handcrafted on Boerne’s Hill Country Mile by native Texans the old-world way. This slow process and local oak creates bacon with a unique depth of aroma and flavor. Family owned and operated since 1950; Klein Smokehaus has deep roots in the Texas Hill Country. A nod to this German heritage and tradition, Klein’s specialty meat products are a true taste of history.

Jam-In Tools Crawfish Peeler

Dickinson (Houston Region)

JAM-IN Crawfish Tool, started as a simple idea to take the hassle out of crawfish boils. It has grown into a homegrown gadget that keeps the tradition of crawfish boils fun and accessible for all, with a product that’s tough, practical, and Texas through and through. From first timers to seasoned pros,   peeling crawfish can be quick, easy, and nail friendly. Proudly based in Dickinson, founder Joann Meguess works with local partners to build and package each tool right here in Texas.

Deli Spice Cooking Spices 

McAllen (Border Region)

Born from Sully Villareal’s dream to share real Mexican food with the world (no shortcuts) Deli Spices’ Birria Spice Mix is made withreal dried chiles and toasted spices. It’s a 3-step recipe: just add meat, water, and the mix — no cooking skills required. Everyblend is tested by families and perfected by a Mexican mom in Texas to help people cook authentic birria in under 30 minutes withrestaurant-level flavor and reviving the Villareal family’s memories with every bite.