Thanks to our committed Partners and our loyal customers , H-E-B was once again named top grocery retailer in the nation.

H-E-B took the #1 spot in a consumer survey by consumer research firm, dunnhumby, which evaluated more than 60 grocery retailers in the U.S. In its sixth Annual Retailer Preference Index report, the firm surveyed 30,000 consumers to get their sentiment related to five key drivers: price, speed and convenience, quality, digital, and operations.

In it’s coverage of the annual survey’s results, the San Antonio Express-News said, “H-E-B remains Texas’ favorite grocery chain, and it may also be the best positioned in America for future success.”

In dunnhumby’s annual survey, H-E-B previously ranked #1 in 2020. In 2022, H-E-B ranked second in the study.

Among highlights from the dunnhumby survey, H-E-B regained top spot by earning “a strong emotional connection with more of their shoppers.” Among the key drivers, H-E-B ranked near the top in the three most important pillars: price, quality and digital.

“I find shopping in stores where the employees are well taken care of offer a better shopping experience so I like to mostly shop at stores like [H-E-B],” said a shopper who participated in the survey. “However their price also matters as well as great products that are offered.”

Another shopper cited in the report said, “I love [H-E-B] because of their store brand and all of the different things they make and have to offer. They truly put pride in their work.”

With more than $38 billion in annual sales, H-E-B is a multi-format retailer that also operates Central Market, Joe V’s Smart Shop, Mi Tienda, and Favor Delivery. As the largest privately-held employer in Texas, H-E-B has over 154,000 Partners in its workforce and operates more than 430 stores in Texas and Mexico.