H-E-B rolls out South Flo Pizza across Texas

In today’s growing culinary scene, a good pizza can be hard to find. But H-E-B’s South Flo Pizza takes the difficulty out of scoring a fresh, made-to-order artisan pizza — for only $10.

With seven locations throughout Texas, South Flo Pizza is one of the retailer’s newest in-store restaurant concepts. The idea is simple: conveniently provide quality pizza, made with the freshest ingredients, at an affordable price.

“All our South Flo artisan pizzas are pressed, hand-stretched and built from scratch with all-natural ingredients,” said Sean Robertson, a Product Development Chef at H-E-B who is on the team that helped grow the South Flo concept. “What really stands out with our pizza is the quality, value and convenience. People really connect with that.”

At South Flo, a 16-inch pizza runs $10, everyday. And most locations offer an incredible happy hour special, which runs daily from 4-7 p.m., is hard to beat: two local craft beers and a 16-inch pizza for $10. The deal is so good that The San Antonio Current staff named South Flo Pizza at the H-E-B South Flores Market the best happy hour spot in the Alamo City.

“For a Hamilton, you get an artisan pizza and two beers. You can’t beat that,” Robertson added. Currently, most South Flo locations serve beer on draft but the company also is looking into introducing wine as an offering.

South Flo Pizza launched in Nov. 2016 at the H-E-B South Flores Market in San Antonio. With its success, the retailer has embraced the concept and will continue to establish more locations, with about a dozen spots being opened across the state by the end of 2018, said Thomas Quiles, Restaurant Development Manager for H-E-B’s restaurants, bars and South Flo Pizza. Already there are locations in San Antonio, Austin, Round Rock and The Woodlands. Future locations include spots in Corpus Christi and College Station.

The foundation of every South Flo pizza is a perfectly soft yet crispy thin crust, which is topped with the freshest, all-natural ingredients. Each pizza cooks in about 3 ½ minutes inside 550-degree oscillating ovens and takes about eight minutes to make from start to finish.

The menu includes cheese, pepperoni, meat and supreme pizzas as well as seasonal offerings such as the Spicy Hawaiian, which is topped with Canadian bacon, bacon, pineapple and spicy Sriracha sauce.

South Flo Pizza locations are open for lunch and dinner. Orders can be made in-store or customers can call ahead to place an order for dine-in or pickup. Customers also can have their pizza delivered by placing an order through the Favor delivery service app or online at

A full list of South Flo pizza locations can be found at


Sign up to receive email updates from the H-E-B Newsroom.

Copyright © 2019 H-E-B. All rights reserved.
H-E-B Newsroom