H-E-B stores around Texas celebrate military spouses with day of appreciation

Military spouses enjoy special day of beauty pampering with in-store events

In celebration of National Military Spouse Appreciation Day, H-E-B stores across Texas celebrated and honored hundreds of military spouses. On May 10, H-E-B stores in Killeen, Corpus Christi and Del Rio hosted a special day of in-store beauty pampering. H-E-B Beauty advisers treated participating spouses to complimentary food and drinks as well as interactive grooming areas, which included eyelash and manicure stations. Also, H-E-B gave out hundreds of free gift bags to participants filled with beauty and grooming products.

The event is an extension of National Military Spouse Appreciation Month, which honors the significant contributions, support and sacrifices made by the spouses of those who serve in the U.S. Armed Forces, and is a component of H-E-B’s companywide support of the brave military men and women who have defended and continue to defend our nation. Over the past few years, H-E-B has hosted dozens of these appreciation events, which have served thousands of military spouses across Texas.

“At H-E-B, we are proud to show our appreciation for these dedicated military spouses with a day of pampering,” said Johnny Mojica, H-E-B Public Affairs Specialist. “Each and every day, it’s our duty to show unwavering support for our military veterans, active-duty service members and their families throughout the more than 300 communities we serve in Texas.”

In 2013, the company launched a companywide campaign, H-E-B Operation Appreciation, as a year-round initiative to support, honor and provide employ opportunities to military service members and their families. As part of this initiative, H-E-B partners with Operation Finally Home, the Gary Sinise Foundation, Homes for Our Troops and the H-E-B Tournament of Champions charitable trust to build and give away mortgage-free homes to severely wounded heroes and their families. Since 2013, H-E-B and the H-E-B Tournament of Champions have gifted 26 homes across Texas through this program.

Additionally, each year, H-E-B’s statewide donation campaign raises funds for the homes and other military-serving non-profits, including the Military Child Education Coalition, Tragedy Assistance Program for Survivors and the USO. Through the H-E-B Operation Appreciation initiative, H-E-B has hired more than 4,500 veterans or active-duty service members.

About H-E-B

H-E-B, with sales of $26 billion, operates 400 stores in Texas and Mexico. Known for its innovation and community service, H-E-B celebrates its 114th anniversary this year. Recognized for its fresh food, quality products, convenient services, and a commitment to environmental responsibility and sustainability, H-E-B strives to provide the best customer experience and lowest prices. Based in San Antonio, H-E-B employs over 110,000 Partners in Texas and Mexico and serves millions of customers in more than 300 communities. For more information, visit and


Sign up to receive email updates from the H-E-B Newsroom.

Copyright © 2020 H-E-B. All rights reserved.
H-E-B Newsroom