Press Release

Joe V’s opens ninth Houston-area location

New store brings fresh products and incredibly low prices to Pasadena
(Houston) —

On Wednesday, Joe V’s Smart Shop, a proud division of H-E-B, opened its ninth store at 4203 Red Bluff Rd. Since 2010, Joe V’s Smart Shop has offered the Greater Houston community incredibly low prices on goods including fresh-cut meats, fresh produce, scratch baked goods, organic selections and grocery items.

“For the past eight years, Joe V’s Smart Shop has provided families the opportunity to make healthy food choices at affordable prices – consistently 15-20% lower than the competition,” said Roxanne Orsak, President of Formats and Joe V’s Smart Shop for H-E-B. “We are thrilled to join the Pasadena community with the opening of our ninth Houston-area location.”

In honor of the grand opening, the grocer enlisted the community to nominate schools within the Pasadena Independent School District deserving of donations via a social media contest. Joe V’s Smart Shop presented donations totaling $20,000 to five Pasadena schools, including Bailey Elementary, Pasadena Memorial High School, Pomeroy Elementary, Red Bluff Elementary and Teague Elementary, at the store’s grand opening celebration.

“We wanted to kickstart our involvement in the Pasadena community and there is nothing more rewarding than investing in education,” said Joe Villarreal Director of Operations for Joe V’s Smart Shops.

The phenomenal success of the first Joe V’s Smart Shops, located on Antoine Drive, Uvalde Road, West 43rd, W. Bellfort, Shepherd Drive and Garth Road, has helped pave the way for the newest store. Like its predecessors, the Joe V’s Smart Shop in Pasadena features quality meats and seafood, fresh produce, national, H-E-B and Central Market brands, organic selections throughout the store and a bakery dedicated to providing the top 20 items purchased most by customers in the area.

Store leader and Pasadena resident, Onofre Rodriguez has hired 150 new Partners (employees), all from within a five-mile radius of the store. The 61,000 sq.-ft. store will employ a cross-functional store team, allowing employees the opportunity to learn a variety of skills.

“We value my community and look forward to not only providing a value-driven shopping experience, but also creating jobs for our neighbors,” said Rodriguez.

To keep up with Joe V’s Smart Shops, please visit or follow us on Facebook at and Twitter at

About Joe V's Smart Shop

Joe V’s Smart Shop, a proud division of H-E-B, offers an innovative price format focused on delivering the absolute best priced items in the marketplace while delivering fresh-cut meats, fresh produce, organic selections and grocery items. The first store opened in Houston, Texas, in May of 2010.  To date, the Joe V’s Smart Shop division employs almost 1320 Partners (employees) throughout its nine Houston area locations.


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