Joe V’s Smart Shop by H-E-B is an innovative price format that offers the highest quality, freshest products at the lowest prices in the marketplace
Continuing its expansion in the DFW Metroplex, Joe V’s Smart Shop by H-E-B officially broke ground at its Wheatland Road store in Dallas, the first location slated to open outside the Houston area.
H-E-B, a San Antonio-based multi-format retailer, announced plans earlier this summer to build a Joe V’s Smart Shop at the corner of W. Wheatland Rd. and Highway 67 at 4101 W. Wheatland Road. The store is expected to open in late summer 2024.
Joe V’s Smart Shop by H-E-B is an innovative price format that delivers a uniquely curated assortment of community focused products, and the high-quality, fresh products H-E-B is known for at even lower prices. A proud H-E-B brand, Joe V’s Smart Shop is committed to delivering the highest quality fresh products and the lowest prices in the marketplace for its customers, also fondly known as Smart Shoppers.
At Joe V’s Smart Shop, customers will find many of the same conveniences and departments with the high-quality, fresh products H-E-B is known for including:
- A large produce department with Texas-grown selections delivered daily and a wide assortment of fresh-cut, ready-to-serve fruits and vegetables.
- Assortment of H-E-B brand products such as H-E-B Organics, Central Market, Hill Country Fare, as well as major national brands.
- A wide variety of fresh in-store cut meat, chicken, and seafood options, including the $20 bundle boxes and Texas-sized Club Packs.
- Bakery featuring in-store made tortillas, bolillos, pastries, and breads.
- Sushiya offering handmade sushi selections made in-store daily and an Asian grill with rice bowls, teriyaki, and more.
- H-E-B Meal Simple selection with fresh, convenient chef-inspired meals.
- Expansive Latino cheese selection.
- Selections in grocery and general merchandise departments including dairy, frozen foods, seasonal items, cookware, small appliances, and toys.
- Nutritional supplements, medications, personal hygiene, and baby essentials.
4101 W. Wheatland Rd, Dallas, TX 75237
At Joe V’s Smart Shop, customers will find many of the same conveniences and departments with the high-quality, fresh products H-E-B is known for including:
- A large produce department with Texas-grown selections delivered daily and a wide assortment of fresh-cut, ready-to-serve fruits and vegetables.
- Assortment of H-E-B brand products such as H-E-B Organics, Central Market, Hill Country Fare, as well as major national brands.
- A wide variety of fresh in-store cut meat, chicken, and seafood options, including the $20 bundle boxes and Texas-sized Club Packs.
- Bakery featuring in-store made tortillas, bolillos, pastries, and breads.
- Sushiya offering handmade sushi selections made in-store daily and an Asian grill with rice bowls, teriyaki, and more.
- H-E-B Meal Simple selection with fresh, convenient chef-inspired meals.
- Expansive Latino cheese selection.
- Selections in grocery and general merchandise departments including dairy, frozen foods, seasonal items, cookware, small appliances, and toys.
- Nutritional supplements, medications, personal hygiene, and baby essentials.
“We are committed to providing the best shopping experience with an emphasis on offering the freshest products delivered daily at the lowest prices in the marketplace,” said Roxanne Orsak, H-E-B Chief Operating Officer. “We’re thrilled to introduce Joe V’s Smart Shop to more Texans and excited that this proud H-E-B brand will soon serve customers in Dallas with top-quality service and selection.”
With this 55,000-square-foot store, the company continues its commitment to invest in communities across Texas and support the local economy by providing jobs and career opportunities. For this new store, Joe V’s Smart Shop plans to employ more than 200 Partners.
H-E-B, which operates Joe V’s Smart Shop, is regularly recognized as a top employer in the nation. Joe V’s Smart Shop provides training, competitive pay, a robust benefits package, and career and leadership development. To search for job openings, visit joevsmartshop.com/jobs.
In honor of the grand opening and in the company’s spirit of giving, Joe V’s Smart Shop announced gifts that total $40,000 to area schools and nonprofits with $10,000 each going to support Crossroads Community Services (Dallas), Ronald McNair Elementary (Dallas), Reed Middle School (Duncanville), and Smith Elementary (Duncanville).
During the summer, the company also announced plans for a Joe V’s Smart Shop at 5204 S. Buckner Blvd. at the corner of Buckner Blvd. and Samuell Blvd., which is expected to open in spring 2025. Joe V’s Smart Shop launched in 2010 and currently employs more than 2,000 Partners across 10 stores in the Houston area.
As part of its family of brands, H-E-B currently operates Central Market stores across Texas, as well as Joe V’s Smart Shop and Mi Tienda stores in the Houston area. H-E-B also operates Favor Delivery, an on-demand delivery service that serves hundreds of communities throughout the state.
Proudly serving communities across the state since 1905, H-E-B is committed to the DFW area for the long term and hopes to serve even more of the Metroplex in the future.
