The store becomes the 11th location in the Houston area and 13th store in state
Continuing its expansion in Texas, Joe V’s Smart Shop officially opened its newest store in north Houston at I-45 and West Road.
The 55,000-square-foot store is located at 10241 North Freeway Service Road is open seven days a week from 7 a.m. to 10 p.m.
Joe V’s Smart Shop is an innovative price format focused on offering the best prices for the freshest, highest-quality products such as fresh produce, in-store cut meats, tortillas and breads made in store, and sushi made daily. Part of the H-E-B family of brands, Joe V’s Smart Shop uses innovative ways to reduce costs throughout its operations and passes those savings on to its customers, also fondly known as Smart Shoppers.
At Joe V’s Smart Shop, customers will find many conveniences and departments with high-quality, fresh products including:
- Large produce department with Texas-grown selections delivered daily and a wide assortment of fresh-cut, ready-to-serve fruits and vegetables, and 3 pounds of bananas for $1.
- A wide variety of fresh in-store cut meat, chicken, and seafood options, including bundle boxes that start at $20.
- Bakery featuring in-store made tortillas, pastries, breads, and bolillos, which are 8 for $1.
- Sushiya offering handmade sushi selections made in-store daily and an Asian grill with rice bowls, teriyaki, and more.
- H-E-B Meal Simple selection with fresh, convenient chef-inspired meals.
- Expansive Latino cheese selection.
- Selections in grocery and general merchandise departments including dairy, frozen foods, seasonal items, cookware, small appliances, and toys.
- Several options for nutritional supplements, medications, personal hygiene, and baby essentials.
At Joe V’s Smart Shop, customers will find many conveniences and departments with high-quality, fresh products including:
- Large produce department with Texas-grown selections delivered daily and a wide assortment of fresh-cut, ready-to-serve fruits and vegetables, and 3 pounds of bananas for $1.
- A wide variety of fresh in-store cut meat, chicken, and seafood options, including bundle boxes that start at $20.
- Bakery featuring in-store made tortillas, pastries, breads, and bolillos, which are 8 for $1.
- Sushiya offering handmade sushi selections made in-store daily and an Asian grill with rice bowls, teriyaki, and more.
- H-E-B Meal Simple selection with fresh, convenient chef-inspired meals.
- Expansive Latino cheese selection.
- Selections in grocery and general merchandise departments including dairy, frozen foods, seasonal items, cookware, small appliances, and toys.
- Several options for nutritional supplements, medications, personal hygiene, and baby essentials.
“We’re thrilled to open our 13th Joe V’s Smart Shop, which allows us provide more Texas families with the opportunity to make healthy food choices at affordable prices,” said Roxanne Orsak, H-E-B Chief Operating Officer. “We look forward to serving our Smart Shoppers with a quality shopping experience while also investing in the local community and creating jobs for our neighbors.”
In honor of the grand opening and company’s Spirit of Giving, Joe V’s Smart Shop announced gifts that total $45,000 to area nonprofits with $15,000 each going to support Attack Poverty Friends of Northside, which provides services to help break the cycle of poverty, Work Texas, a Houston-based non-profit that provides education, training, and personalized resources to help people get jobs and advance their careers, and Be An Angel, which provides equipment to kids with special needs.
In celebration of the store’s opening, Joe V’s Smart Shop donated a book vending machine to Bussey and Stehlik elementary schools. The vending machines will be stocked with 500 free books for elementary-age learners. The gifts also will include school supplies and snacks for teacher breakrooms at each school and $500 to each campus.
As Joe V’s Smart Shop opens another store in Houston, the company continues to be an economic driver across the state. The I-45 and West Road store employs over 230 Partners, with most hired from the local community and nearby neighborhoods. Joe V’s Smart Shop provides training, competitive pay, a robust benefits package, and career and leadership development. To search for job openings, visit joevsmartshop.com/jobs.
Joe V’s Smart Shop launched in 2010 and currently employs more than 2,500 Partners across 13 stores in Dallas and the Houston area. Joe V’s Smart Shop operates 11 locations in Houston and two stores in Dallas. The brand also announced plans for another Joe V’s Smart Shop at Highway 183 and Story Road in Irving, which is expected to open in late 2025, becoming the third location in North Texas.
As a multiformat retailer, H-E-B operates Joe V’s Smart Shop, Central Market, and Mi Tienda stores. Additionally, H-E-B operates Favor Delivery, an on-demand delivery service that serves hundreds of communities throughout the state.
