The 107,000-square-foot store preserves and celebrates the rich history of the iconic Nutty Brown site
H-E-B’s newest store, Nutty Brown H-E-B, is now open in southwest Austin. Dating back more than 70 years, the site’s rich history will be on display at the 107,000-square-foot store, which incorporates building materials and showcases memorabilia from the iconic location.
With a heritage that reaches back decades, the site previously operated as the Nutty Brown Café & Amphitheatre and was originally home to Nutty Brown Mills, which served as a flour mill and candy shop. Throughout the store, H-E-B will incorporate materials such as red brick from the original brick oven used at Nutty Brown Café. The H-E-B design team also designed a tribute wall that serves as a beacon near the store’s entrance. To preserve and celebrate the site’s history, the mural includes vintage photography and colorful iconography inspired by original signage such as the blue “Welcome” awning and the Cowboy neon sign.
Mike Farr, who owned the Nutty Brown Café & Amphitheatre, which operated as a music venue for more than two decades, gifted more than 15 signed guitars from legendary Texas musicians who once graced the stage. The store has the historic memorabilia displayed at both entrances.
The thoughtfully designed H-E-B store will offer a world-class shopping experience with an emphasis on fresh, top-quality food options at H-E-B’s everyday low prices.
With expansive product assortment and several convenient services customers come to expect from H-E-B, other amenities will include:
- H-E-B Curbside and Home Delivery, allowing customers to shop online and pick up orders at the store or schedule delivery to their homes
- Pharmacy with drive-thru and patient education
- Full-service Bakery and Tortilleria that offers a wide selection of artisan breads, fresh tortillas made in house, large varieties of decadent desserts, pastries, and cakes
- Produce section with large organic and Texas-grown selections and fresh-squeezed juices
- Expansive selections in grocery and general merchandise departments such as dairy, frozen foods, pet, baby, and seasonal
- Expansive Deli featuring large assortment of cheese and charcuterie
- Wine and Beer department with sampling stations and variety of local, national, and international labels
- Wide selection of organic foods and expanded Healthy Living department
- Full-service meat market and seafood counter
- Meal Simple area with chef-inspired options for quick and simple meal planning
- Cooking Connection with live demos and samplings for easy recipes to make at home
- Sushiya offering handmade sushi selections made in-store daily and ready-to-eat hot Asian Grill
- Blooms floral area offering online ordering
- Texas Backyard, offering products for grilling, gardening, and outdoor entertaining
- Home by H-E-B offering home décor items for every room in the home
- H-E-B Brand Shop with themed merchandise for H-E-B’s fans
- Fuel station
With expansive product assortment and several convenient services customers come to expect from H-E-B, other amenities will include:
- H-E-B Curbside and Home Delivery, allowing customers to shop online and pick up orders at the store or schedule delivery to their homes
- Pharmacy with drive-thru and patient education
- Full-service Bakery and Tortilleria that offers a wide selection of artisan breads, fresh tortillas made in house, large varieties of decadent desserts, pastries, and cakes
- Produce section with large organic and Texas-grown selections and fresh-squeezed juices
- Expansive selections in grocery and general merchandise departments such as dairy, frozen foods, pet, baby, and seasonal
- Expansive Deli featuring large assortment of cheese and charcuterie
- Wine and Beer department with sampling stations and variety of local, national, and international labels
- Wide selection of organic foods and expanded Healthy Living department
- Full-service meat market and seafood counter
- Meal Simple area with chef-inspired options for quick and simple meal planning
- Cooking Connection with live demos and samplings for easy recipes to make at home
- Sushiya offering handmade sushi selections made in-store daily and ready-to-eat hot Asian Grill
- Blooms floral area offering online ordering
- Texas Backyard, offering products for grilling, gardening, and outdoor entertaining
- Home by H-E-B offering home décor items for every room in the home
- H-E-B Brand Shop with themed merchandise for H-E-B’s fans
- Fuel station
Thoughtfully crafted to fit in the fabric of the surrounding communities of Bear Creek, Cedar Valley and Dripping Springs, the location’s exterior design embraces the Hill Country aesthetic. Two entry towers and a large section of windows above the check stands area allow for an abundance of natural light, and several native trees were added to the landscape.
“This is a special store at an iconic site, and we are excited to preserve and showcase the history of such an important landmark as well as provide a unique shopping experience our loyal customers will be proud of for decades to come,” said Sarah Longoria, Nutty Brown H-E-B Top Store Leader.
As an economic driver that employs more than 154,000 Partners throughout Texas and Mexico, H-E-B created more than 400 jobs at the Nutty Brown store. H-E-B is regularly recognized as a top employer in the nation, and employment opportunities are available across H-E-B’s business. To search for job openings, visit heb.com/careers.
At a ribbon cutting ceremony, H-E-B commemorated the grand opening by announcing support to local nonprofits, gifting a total of $20,000. Committed to its Spirit of Giving philosophy, H-E-B presented donations of $5,000 each to the Central Texas Food Bank, Health Alliance for Austin Musicians, and Treefolks, as well as two $2,500 gifts to the Dripping Springs Education Foundation, which will support Sycamore Springs Elementary School and Rooster Springs Elementary School.
The Nutty Brown H-E-B store is open seven days a week from 6 a.m. to 11 p.m. and is located at 12021 Highway 290 West. Construction on the store began in March 2022. H-E-B purchased the property in 2015.
