On Earth Day, H-E-B will give 265,000 free reusable bags to customers across Texas
On Earth Day, H-E-B will give 265,000 free reusable bags to customers across Texas

This year, 675 schools in Texas collected over five million plastic bags as part of H-E-B’s annual School Plastic Bag Recycling Challenge 

On Earth Day, H-E-B will give away up to 265,000 free reusable bags to customers across Texas. On April 22, customers who visit any H-E-B, Central Market, Joe V’s Smart Shop, and Mi Tienda in Texas are eligible to receive a complimentary Earth Day bag. Since 2008, H-E-B has given out more than three million reusable bags in celebration of Earth Day. 

Beginning at 1 p.m. on April 22, customers who visit any H-E-B brand store in Texas can get their complimentary Earth Day bag while supplies last. The retailer is launching a three-part series over the next three years of collectible Earth Day bags featuring beloved state parks. This year, the bag’s design resembles a postcard from Texas featuring Big Bend Ranch Texas State Park.  

The Earth Day tote highlights the H-E-B Our Texas, Our Future commitment, which is the company’s mission to increase awareness and education around sustainability efforts that help preserve land, water, and air in Texas. Throughout the year, H-E-B is committed to reducing its impact on the environment through waste diversion efforts along with several other programs to help conserve and protect our great state, now and for generations to come.  

For Earth Month in April, H-E-B launched multiple ventures aimed at supporting plastic waste reduction and providing sustainable alternatives for Texas shoppers.  

Among those efforts, students from hundreds of classrooms across Texas collected thousands of pounds of plastic bags as part of H-E-B’s Annual School Plastic Bag Recycling Challenge. This year, a record-breaking 675 schools in Texas collected more than five million plastic bags for the challenge. This year’s contest resulted in a million-bag increase from 2023 results! The schools that collected the most plastic bags will receive H-E-B gift cards as prizes.

This year’s winners are:

Border Region

  • La Union Elementary
  • Early Childhood Center Elementary
  • Muller Elementary

Central Texas Region

  • Emile Elementary
  • Cedar Creek Elementary
  • Colony Oaks Elementary

Gulf Coast Region

  • Linnie Roberts Elementary
  • Windsor Park Elementary
  • Flour Bluff Primary

Houston Region

  • Coulson-Tough Elementary
  • Pine Shadows Elementary
  • Robertson Elementary

North/ West Texas Region

  • Shepard Elementary
  • Academy at Nola Dunn Elementary
  • McKillop Elementary

San Antonio Region

  • Rose Garden Elementary
  • Pleasanton Primary School
  • Fields Elementary School

This year’s
winners are:

Border Region

  • La Union Elementary
  • Early Childhood Center Elementary
  • Muller Elementary

Central Texas Region

  • Emile Elementary
  • Cedar Creek Elementary
  • Colony Oaks Elementary

Gulf Coast Region

  • Linnie Roberts Elementary
  • Windsor Park Elementary
  • Flour Bluff Primary

Houston Region

  • Coulson-Tough Elementary
  • Pine Shadows Elementary
  • Robertson Elementary

North/ West Texas Region

  • Shepard Elementary
  • Academy at Nola Dunn Elementary
  • McKillop Elementary

San Antonio Region

  • Rose Garden Elementary
  • Pleasanton Primary School
  • Fields Elementary School

To support customers in their sustainability and recycling practices, Field & Future by H-E-B is an environmentally minded brand of household, personal care and baby products designed to be clean and green and include many products made with recycled or recyclable content. Since its launch, Field & Future by H-E-B products have supported the Texas Parks and Wildlife Foundation in efforts such as conservation along the Texas Gulf Coast, Black Bear restoration in West Texas, and outfitting seven state parks with adaptive kayak launches to welcome more Texans to recreational water activities. With support from Field & Future by H-E-B products, the company made a $338,000 donation to support the foundation.  

Because H-E-B Partners (employees) are committed to taking their own steps to beautify Texas, many have volunteered at outdoor events, tree plantings, and community cleanups throughout Earth Month and on Earth Day. In San Antonio, H-E-B teamed up with Victor Wembanyama of the San Antonio Spurs to surprise students from Bowden Academy in San Antonio. The star rookie worked alongside students and H-E-B Partners to plant fruit trees and vegetable gardens as well as an outdoor storytime as part of H-E-B’s Read 3 program. In support of participating local nonprofits Gardopia and the Ella Austin Community Center, H-E-B also gifted the organizations $5,000 each to support their programming efforts.  

H-E-B Read 3 is hosting a virtual story time in celebration of Earth Month for Texas schools. On Thursday April 25th, author Liz Garton will read excerpts from her latest book, The World’s Best Class Plant, and discuss her experience as a Texas author. Schools can register here: Bookelicious and
H-E-B Virtual Author Event Registration

H-E-B stores across the state also will host in-store events to celebrate Earth Day with their customers and communities. At participating stores across the state, H-E-B Cooking Connections teams will activate stations showcasing Field & Future by H-E-B products while park rangers from the Texas Parks and Wildlife Department will setup in store with giveaways, activities, and educational opportunities.  

Following a successful launch of the H-E-B Presents: An Our Texas, Our Future film series, the retailer is taking its award-winning nature docuseries into classrooms with fun education guides. Designed for teachers and students in grades 6-12, these PBS Learning Resources are free TEKS-aligned teaching guides that accompany the H-E-B Presents: Our Texas, Our Future Films. The guides have social studies and science materials, with lessons on topics such as ecosystems in Texas, environmental & STEM career paths, human impact on species environment, and wildlife conservation. Find information about the education guides and the scavenger hunts at ourtexasourfuture.com/kidscorner.  

H-E-B customers also can support sustainability efforts through its annual donation campaign that benefits H-E-B Trees for Texans, and effort in partnership with Texan by Nature to plant trees at schools and communities. Customers can join in the effort to help plant trees across Texas and donate from April 10 through May 7 at H-E-B registers in store and online when placing Curbside and Home Delivery orders.  

About H-E-B

H-E-B, with sales of more than $46 billion, operates over 455 stores in Texas and Mexico. Known for its innovation and community service, H-E-B celebrates its 120th anniversary this year. Recognized for its fresh food, quality products, convenient services, and a commitment to environmental responsibility and sustainability, H-E-B strives to provide the best customer experience and low prices. Based in San Antonio, H-E-B employs over 170,000 Partners in Texas and Mexico and serves millions of customers in more than 300 communities. For more information, visit heb.com and the H-E-B Newsroom.

About H-E-B

H-E-B, with sales of more than $46 billion, operates over 455 stores in Texas and Mexico. Known for its innovation and community service, H-E-B celebrates its 120th anniversary this year. Recognized for its fresh food, quality products, convenient services, and a commitment to environmental responsibility and sustainability, H-E-B strives to provide the best customer experience and low prices. Based in San Antonio, H-E-B employs over 170,000 Partners in Texas and Mexico and serves millions of customers in more than 300 communities. For more information, visit heb.com and the H-E-B Newsroom.

Media Gallery
Tozi Super Foods Tortillas and Tortilla Chips

Austin

Proudly Mexicana-founded and family-led, Tozi Superfoods blends heritage with health in every bite. The Mexican American food company is inspired by the Aztec goddess of health, Toci. Founded by two sisters and their mother, Tozi blends six generations of tradition from their family ranch in Jalisco, Mexico, with the power of indigenous superfoods like blue corn and amaranth – once a sacred staple of the Aztecs and a complete plant-based protein, rich in fiber, antioxidants, and cultural history. From tortillas to totopos, every product is clean, seed oil free, gluten free, nutrient-rich, and rooted in heritage – with wellness at the heart of it all. Tozi truly is “where heritage meets health”. 

Spicytude Spices

Dallas

Spicytude’s story begins where traditions are passed down and flavors come alive, the kitchen. Specifically, the kitchen of Arpi’s  grandmother. With a deep-rooted love of South Indian cooking and a craving for the flavors of her childhood, Arpi’s dream is to make flavorful Indian cooking easy and accessible for everyone with curated spice kits, step-by-step recipes, and video instructions. No guesswork, just bold flavor. Founded in the quiet days of 2020, Spicytude crafts small-batch, thoughtfully sourced spice blends that bring bold, authentic Indian flavors to home kitchens across the country.

Rigo’s Dairy
Latin-Style Cheese
 

Bryan (Houston Region)

With four generations of cheesemaking behind them, Rigo’s Dairy is bringing traditional yet bold Venezuelan flavor to Texas tables. Based in Bryan, this family-run cheese plant  uses 100% cow’s milk and sticks to the same time-tested methods brought from their native Venezuela – no artificial flavors or shortcuts  – crafting authentic Latin-style cheeses that blend generations of tradition with the hard work and family values that define the Lone Star State. The result is a selection of cheeses that are fresh, rich, and full of flavor you can taste in every bite.

Oca Foods Peanut Butter

Austin (Central Texas Region)

After spending several years in the U.S., Renato Raposo found himself missing one of his favorite childhood snacks, Pacoca [pah-SOK-ah], a beloved Brazilian peanut treat. His connection with the snack deepened after the passing of his father in 2022 – it was a snack they loved and shared together. Unable to find a clean and simple version of this nostalgic treat, he created OCA Foods. By June 2024, he left a tech career to pursue OCA full-time, transforming this craving into a mission to share a wholesome, meaningful snack with the world.

My Drink Bomb Cocktail Mixers 

Houston

Founded by Houston entrepreneur Chloe Di Leo, My Drink Bomb is the original handcrafted cocktail bomb that turns any glass into a ready-to-sip celebration. Just drop one bomb into sparkling water and let dissolve, add alcohol (or not) no mixing required. Makes a great mocktail.  Proudly made in Texas and woman-owned, each drink bomb is crafted with natural ingredients. Low calorie, low sugar, fun, fast, and just a little fancy, My Drink Bomb makes cocktail hour pop – no bartender required

Long Phung Food Products
Vietnamese Meat Products

Houston

For more than 35 years and two generations, Long Phung has been serving up bold, delicious bites of Vietnam – one pork roll at a time. This Houston-based, family-owned brand is beloved for its ready-to-heat favorites made with quality ingredients and no artificial additives. Available in over 200 stores across North America, Long Phung makes it easy to bring a little taste of tradition and a lot of flavor to your table.

The Lavish Goat Bath Products

Sugarland (Houston Region)

The Lavish Goat crafts vibrant bath and body products designed to turn everyday routines into joyful rituals. What started in Candice and Sean Wheat’s kitchen during the pandemic has grown into a women-led, minority-owned manufacturer producing high-quality bath bombs and menthol-infused shower steamers. Known for their colorful designs and hidden prize surprises, The Lavish Goat combines artistry, aromatherapy, and community impact-all made in Texas with heart supporting the community through charitable efforts and internships for adults with Autism and Down Syndrome.

Klein Smokehaus Bacon 

Boerne (San Antonio Region)

Klein Smokehaus Oak Smoked Bacon is locally made and handcrafted on Boerne’s Hill Country Mile by native Texans the old-world way. This slow process and local oak creates bacon with a unique depth of aroma and flavor. Family owned and operated since 1950; Klein Smokehaus has deep roots in the Texas Hill Country. A nod to this German heritage and tradition, Klein’s specialty meat products are a true taste of history.

Jam-In Tools Crawfish Peeler

Dickinson (Houston Region)

JAM-IN Crawfish Tool, started as a simple idea to take the hassle out of crawfish boils. It has grown into a homegrown gadget that keeps the tradition of crawfish boils fun and accessible for all, with a product that’s tough, practical, and Texas through and through. From first timers to seasoned pros,   peeling crawfish can be quick, easy, and nail friendly. Proudly based in Dickinson, founder Joann Meguess works with local partners to build and package each tool right here in Texas.

Deli Spice Cooking Spices 

McAllen (Border Region)

Born from Sully Villareal’s dream to share real Mexican food with the world (no shortcuts) Deli Spices’ Birria Spice Mix is made withreal dried chiles and toasted spices. It’s a 3-step recipe: just add meat, water, and the mix — no cooking skills required. Everyblend is tested by families and perfected by a Mexican mom in Texas to help people cook authentic birria in under 30 minutes withrestaurant-level flavor and reviving the Villareal family’s memories with every bite.