The 136,000-square-foot store includes a two-story True Texas BBQ
H-E-B officially opened its H-E-B Melissa store in Collin County. The 136,000-square-foot H-E-B Melissa joins seven other H-E-B stores and two Joe V’s Smart Shop locations the retailer has opened in the DFW Metroplex.
The new store is at 1230 Central Expressway, which is located at the corner of US 75 and Highway 121 in Melissa, a city north of Dallas. The store is open seven days a week from 6 a.m. to 11 p.m.
“We’re thrilled to open our doors to this vibrant community and look forward to serving Melissa with the best of H-E-B,” said Juan-Carlos Rück, H-E-B Executive Vice President North West Food/Drug. “Our Partners are committed to earning the confidence of our neighbors and providing customers with a dynamic, quality shopping experience.”
Continuing its expansion in the DFW area, H-E-B introduces this community to a shopping destination with a commitment to deliver unsurpassed freshness and quality at H-E-B’s everyday low prices. Filled with exciting amenities and innovations that H-E-B is known for, the Melissa store has distinctive features such as a two-level True Texas BBQ restaurant with drive-thru; full-service H-E-B Pharmacy with a drive-thru; and fuel station with car wash.
The store also offers H-E-B Curbside and Home Delivery, which allows customers to place orders online for pickup at the store or home delivery. These exciting digital services give customers choices on how they shop, pay for, and receive their products.
Additional store highlights include:
- Bakery featuring handmade artisan breads, cakes, and warm tortillas made in store daily
- Deli department with an expansive cheese selection and charcuterie island
- Sushiya offers handmade sushi selections made in-store daily and an Asian grill with rice bowls, teriyaki and more
- H-E-B Meal Simple with fresh, convenient chef-inspired meals prepared in store
- Cooking Connection with live demonstrations and samplings for easy recipes to make at home
- Produce section with large organic and Texas-grown selections
- Meat market with Prime, natural, and organic meats, Wagyu, and fully cooked options
- Blooms floral department, offering online ordering and delivery service
- As the #1 beer and wine retailer in Texas, the store has an extensive craft beer and wine section with a sampling station
- Healthy Living department with bulk food items, sports nutrition products and supplements
- Expansive frozen foods selection
- Beauty department with a wide selection of cosmetics and other beauty essentials
- Pet department featuring Heritage Ranch by H-E-B pet food and fun toys and treats for all your furry friend’s needs
- Household Essentials department with all you need to set your table, including seasonal disposable plates, bowls, and utensils, and Texas Tough brand including the Texas Tough value pack with all your storage bags in one easy-to-use box
- Customers can get additional saving by shopping with the H-E-B Debit Card and H-E-B Credit Card, which gives 5% cash back on qualifying H-E-B brand products as well as other perks and benefits
Additional store highlights include:
- Bakery featuring handmade artisan breads, cakes, and warm tortillas made in store daily
- Deli department with an expansive cheese selection and charcuterie island
- Sushiya offers handmade sushi selections made in-store daily and an Asian grill with rice bowls, teriyaki and more
- H-E-B Meal Simple with fresh, convenient chef-inspired meals prepared in store
- Cooking Connection with live demonstrations and samplings for easy recipes to make at home
- Produce section with large organic and Texas-grown selections
- Meat market with Prime, natural, and organic meats, Wagyu, and fully cooked options
- Blooms floral department, offering online ordering and delivery service
- As the #1 beer and wine retailer in Texas, the store has an extensive craft beer and wine section with a sampling station
- Healthy Living department with bulk food items, sports nutrition products and supplements
- Expansive frozen foods selection
- Beauty department with a wide selection of cosmetics and other beauty essentials
- Pet department featuring Heritage Ranch by H-E-B pet food and fun toys and treats for all your furry friend’s needs
- Household Essentials department with all you need to set your table, including seasonal disposable plates, bowls, and utensils, and Texas Tough brand including the Texas Tough value pack with all your storage bags in one easy-to-use box
- Customers can get additional saving by shopping with the H-E-B Debit Card and H-E-B Credit Card, which gives 5% cash back on qualifying H-E-B brand products as well as other perks and benefits
The store will host sampling stations, live cooking demos, and customer engagement activities.
Inside and out, the new store reflects the unique character of the Melissa community. The store design emphasizes environmental sustainability, incorporating several energy efficient inclusions such as CO2 refrigeration units and LED lighting.
H-E-B’s Melissa store employs 600 Partners (employees), most who are from the local area. H-E-B is the largest privately held employer in Texas and is regularly recognized as a top employer and is among the best retailers in the nation. Job opportunities can be found at H-E-B Careers.
Through its Spirit of Giving philosophy, H-E-B is dedicated to its customers beyond its stores. H-E-B commemorated the store’s grand opening with donations totaling $20,000 to local nonprofits. Two gifts of $10,000 each supported Grace Food Pantry, which serves 100 families per week, and Mutts & Mayhem, which provides emergency search and rescue services for dogs and treats sick and injured animals.
In March, the retailer opened Joe V’s Smart Shop Buckner, the second location it has opened in Dallas and the format’s twelfth location in Texas. Later this year in the DFW area, the company also is expected to open H-E-B stores in Rockwall and Prosper, which are currently under construction.
As a multi-format retailer, H-E-B operates Joe V’s Smart Shop and Central Market stores throughout Texas, as well as Mi Tienda store formats in Houston. H-E-B also owns Favor Delivery, a fast and convenient delivery service that serves cities across the state.
A proud Texas company, H-E-B’s presence in the Metroplex runs deep. As a multi-format retailer, H-E-B has served the broader community for two decades with its innovative Central Market stores, which were introduced to the DFW area in 2001 and serve customers in Dallas, Plano, Southlake, and Fort Worth. For years, H-E-B stores also have served communities near the Metroplex including Burleson, Hudson Oaks, Granbury, and Waxahachie.
The largest privately held employer in Texas, H-E-B has more than 435 stores and over 160,000 Partners in Texas and Mexico, and the retailer continues to be an economic driver as it expands in North Texas and other areas of the state.
