Article
Jan282019

H-E-B 2019 Super Bowl commercial brings a taste of Texas to the Big Game

To air during the game, the spot highlights the brand Texas calls home

For Texans, a little taste of the Lone Star State is all you need to feel at home – just ask one stranded on a deserted island.

Cast away on a remote beach, alone and helpless, we see the tide change for a fellow Texan when he spots a stray KODI cooler that fortuitously washes onto the shore. Seeing that the vessel contains some of H-E-B’s tastiest items, our scruffy friend finds comfort, turning his bleak situation into one that would give any Texan a taste of home.

Taking a playful and comedic approach to this year’s Super Bowl commercial, H-E-B will showcase an array of top-quality H-E-B brand products that Texans have come to love.

Launched in 1992, H-E-B brand items are unique and creative products featured exclusively at H-E-B stores, Central Market, Joe V’s and Mi Tienda. There are thousands of H-E-B brand products on store shelves, and some more popular items include KODI by H-E-B coolers and tumblers, H-E-B Mootopia milk, Swoon by H-E-B ice cream, and H-E-B Meal Simple, quick and easy chef-inspired meals made in minutes.

With such a wide selection available, many H-E-B brand products are crafted right here in the Lone Star State: made by Texans, for Texans. A fan favorite and a perfect snack for the Big Game, we make enough H-E-B Simply Wrapped Bacon Jalapeño Poppers, which are individually assembled by hand in San Antonio, to stretch from Brownsville to Atlanta. And for our taco lovers, we make enough H-E-B Corn Tortillas annually that can stretch from San Antonio to Austin to Houston and back.

“At H-E-B, we appreciate that our customers have come to know and love our H-E-B brand products, which are fun items found exclusively at H-E-B and our family of stores,” said Cory Basso, H-E-B Group Vice President of Marketing and Advertising. “Even if you’re deserted on an island, we know our customers expect the best and with the H-E-B brand they know they’re getting top quality products at low prices.”

No matter where you are, H-E-B is ready to bring that taste of Texas to you. Along with providing a world-class in-store shopping experience, H-E-B has innovative services such as H-E-B Curbside and H-E-B Delivery, which are available at more than 165 locations in Texas. Additionally, H-E-B ships orders across the nation and military bases throughout the world.

The 60-second commercial will broadcast between the game’s third and fourth quarters, in more than a dozen key Texas markets. The spot will air throughout February.


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