The store is expected to open in late 2026.
With construction already underway, H-E-B has plans to open a new store along a bustling corridor on San Antonio’s far east side. Located at the intersection of I-10 and 1604 East near Converse, the store is expected to open in late 2026.
The store is a part of H-E-B’s investment in a rapidly growing area on San Antonio’s eastern edge. At 125,000 square feet, the store will feature a True Texas BBQ Restaurant with indoor seating, a Pharmacy with drive-thru service, and the expansive product selection that H-E-B customers have come to expect. The store will also offer both H-E-B Curbside with more than 30 Curbside parking spaces and Home Delivery service, which will serve many surrounding neighborhoods.
The store’s General Manager, Will Tate, is originally from the area and has held leadership positions at several H-E-B stores.
“I have some deep roots in this community. I grew up here,” said Tate, who has worked at H-E-B for more than 30 years. “I’m looking forward to working with our Partners to create a store environment that both serves and celebrates the people in this community.”
Tate added that the store will serve customers in several east side communities as well as commuters on their way home to Seguin, La Vernia, and other outlying areas.
Additional store highlights include:
- A bakery featuring handmade artisan breads, cakes, and warm tortillas made in-store daily
- Sushiya’s handmade, made-to-order sushi selections
- H-E-B Meal Simple with fresh, convenient chef-inspired meals prepared daily
- A deli department with an expansive cheese selection and charcuterie island
- A produce section with organic and Texas-grown selections
- A meat market with Prime, natural, and organic meats, Wagyu, and fully cooked options
- A seafood selection offering sustainably sourced seafood options
- Cooking Connection with live demonstrations and samplings for easy recipes to make at home
- As the #1 beer and wine retailer in Texas, the store has an extensive craft beer and wine selection with a sampling station
- Blooms floral department, offering online ordering and delivery service
- Healthy Living department with bulk food items, sports nutrition products and supplements
- Household Essentials department with all you need to set your table, including seasonal disposable plates, bowls, and utensils, and Texas Tough brand including the Texas Tough value pack with all your storage bags in one easy-to-use box
- Beauty department with a wide selection of cosmetics and other beauty essentials
- Pet department featuring Heritage Ranch by H-E-B pet food and toys and treats for all your furry friend’s needs
- Texas Backyard, your local supplier of live plants, pottery, soil and outdoor living
The new store will employ more than 400 Partners. H-E-B is the largest privately held employer in Texas and is regularly recognized as a top employer and is among the best retailers in the nation. Job opportunities can be found at H-E-B Careers.
Through its Spirit of Giving philosophy, H-E-B is passionately dedicated to its customers beyond its stores. To commemorate the occasion, H-E-B gifted $25,000 to Boysville San Antonio, which provides services for children, youth, and young adults who have experienced abuse, neglect, or family crisis.
Along with the new H-E-B store, the location will also feature new retail buildings and sites for future developments that will serve the growing community.
