The annual efforts recognizes the significant contributions and sacrifices of military spouses
In recognition of National Military Spouse Appreciation Day, H-E-B hosted several celebration events for military spouses at military bases and stores across Texas.
On May 10, H-E-B held a special day of beauty pampering and fun activities for more than a thousand military spouses throughout the state. H-E-B Beauty advisors treated participating spouses to complimentary food and drinks as well as candle making demonstrations, floral arrangement classes, and interactive beauty areas, which included eyelash and manicure stations. H-E-B gave out free gift bags to participants filled with beauty and grooming products. Additionally, H-E-B partnered with Operation Shower to host a heartwarming group baby shower for 60 expectant military moms-to-be in Austin.
For more than a decade, H-E-B has hosted appreciation events, which have served thousands of military spouses, the supportive foundation serving alongside those in the U.S. Armed Forces. H-E-B’s Military Spouse Appreciation Day events are one of many efforts associated with the company’s Operation Appreciation program, a year-round effort that honors and supports active duty service members, military Veterans and their families.
Throughout the year and every Military Spouse Appreciation Day, H-E-B shows its unwavering support for dedicated military spouses and recognizes their significant contributions and sacrifices. First established by President Reagan in 1984 and celebrated on the Friday before Mother’s Day, Military Spouse Appreciation Day encourages everyone to recognize military spouses and the meaningful impact they have on our military communities.
These celebrations, and others like it, are part of H-E-B’s Operation Appreciation program, which supports, honors, and provides employment opportunities to military service members and their families. Regularly named a top workplace for military Veterans, H-E-B has hired more than 28,000 Veterans and military spouses since 2014.
Additionally, H-E-B holds several events throughout the year to celebrate military spouses, support youth education initiatives, and honor holidays such as Independence Day, Veterans Day, and Memorial Day. And to offer a taste of home, H-E-B sends hundreds of care packages to service members deployed across the world.
Since 2013, H-E-B has partnered with organizations like the Gary Sinise Foundation, Homes for Our Troops, and Operation Finally Home to build specially-adapted homes for severely injured veterans throughout Texas. With ongoing projects, H-E-B aims to gift over 53 mortgage-free homes by the end of this year, supported by more than $6 million committed by H-E-B Operation Appreciation and the H-E-B Tournament of Champions to support these efforts.
H-E-B customers also can offer a salute to military Veterans by donating to H-E-B’s Operation Appreciation checkstand donation campaign, which runs during the fall timeframe. Funds raised through the campaign supports the H-E-B Homes Built for Heroes program and military nonprofits that provide support to active-duty service members, Veterans, and their families. The program has provided more than $12 million in support to dozens of military-based nonprofits in Texas as well as efforts that provide mortgage-free homes to severely injured Veterans.
