H-E-B debuts Houston Astros H-E-B Creamy Creations Houston Astros Peanut Brittle ice cream

March 22, 2023

March 22, 2023

H-E-B debuts Houston Astros H-E-B Creamy Creations Houston Astros Peanut Brittle ice cream

Astros fans are in for an opening day treat with the new, limited-edition H-E-B Creamy Creations Houston Astros Peanut Brittle ice cream. Churned in the heart of Texas by H-E-B, the triple play flavor comprised of peanut butter ice cream with peanut brittle pieces and caramel swirl, will arrive in Houston-area stores the week of March 20. This seasonal selection is exclusive to the Houston area and will be available in both half-gallon and pint sizes, while supplies last.

Fans of the 2022 MLB World Champions will be happy to know that 5% of each ice cream purchase price will be donated to the Astros Foundation. The foundation seeks to harness the passion of baseball fans to support youth baseball and softball programs, the recognition/honor of our nation’s military, childhood cancer awareness and efforts to reduce homelessness.

“We are excited to work with our longstanding partner H-E-B to bring this sweet treat to Houstonians,” said Senior Vice President of Corporate Partnerships, Matt Brand. “Both H-E-B and the Astros are iconic brands in Houston and to be able to also use this project to give back to our Houston community through donation to the Astros Foundation, something we both are so passionate about, makes it even more exciting.”

The carton’s label is a tribute to the home field advantage with an original illustration commissioned by H-E-B featuring Orbit, views of Minute Maid Park with an open roof from behind home plate and the outfield, fans young and old enjoying the bases loaded for a win, and H-town’s beloved “home run” train ready to signal another run.

“We’re thrilled to offer this limited-edition Astros-themed Creamy Creations flavor as the perfect pairing to launch the baseball season,” said Armando Perez, Executive VP, Houston. “In Houston, we all know H-E-B and the Astros are a winning combination. Let’s bring it home again in 2023.”

About H-E-B
H-E-B, with sales of $43 billion, operates more than 435 stores in Texas and Mexico. Known for its innovation and community service, H-E-B celebrates its 119th anniversary this year. Recognized for its fresh food, quality products, convenient services, and a commitment to environmental responsibility and sustainability, H-E-B strives to provide the best customer experience and low prices. Based in San Antonio, H-E-B employs over 160,000 Partners in Texas and Mexico and serves millions of customers in more than 300 communities. For more information, visit heb.com and the H-E-B Newsroom.

About H-E-B

H-E-B, with sales of $43 billion, operates more than 435 stores in Texas and Mexico. Known for its innovation and community service, H-E-B celebrates its 119th anniversary this year. Recognized for its fresh food, quality products, convenient services, and a commitment to environmental responsibility and sustainability, H-E-B strives to provide the best customer experience and low prices. Based in San Antonio, H-E-B employs over 160,000 Partners in Texas and Mexico and serves millions of customers in more than 300 communities. For more information, visit heb.com and the H-E-B Newsroom.

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