As part of its 17th Annual Helping Heroes campaign, H-E-B will honor first responders across Texas for their unyielding service to our communities. Helping Heroes is a companywide initiative that reinforces H-E-B’s ongoing commitment to our brave emergency responders and allows H-E-B Partners to give back and engage in a day of service at fire, law enforcement, and EMS stations across the state.

This year, more than 360 H-E-B stores and work locations adopted 750 fire, law enforcement, and EMS stations statewide. To protect the health and safety of H-E-B Partners and first responders, H-E-B will forgo in-person volunteer opportunities and instead will provide adopted stations with H-E-B Meal Simple meals, snacks, pantry items, and other gifts for emergency personnel to enjoy. Additionally, H-E-B Partners throughout the company will wear H-E-B branded Helping Heroes masks to show their support for fire fighters, law enforcement, EMS, and other civil servants.

This initiative recognizes September 11 as a National Day of Service and Remembrance, paying tribute to those who risked and lost their lives during the World Trade Center and Pentagon attacks.

“Helping Heroes strengthens our unwavering support for our first responders who care for Texas every day,” said Winell Herron, H-E-B Group Vice President Public Affairs, Diversity and Environmental Affairs. “We are inspired by these brave Texans, who show the courage and heart needed to aid and care for our communities. We are grateful for their service and sacrifice.”

Since 2005, H-E-B Partners have come together for this annual program, an important part of H-E-B’s ongoing support for emergency personnel in the more than 300 communities the company serves. Each year, H-E-B donates more than $400,000 to first responder initiatives throughout the state.