H-E-B Honors Veterans, Prepares to Present 60th Mortgage-Free Home

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November 11, 2026

November 11, 2026

H-E-B Honors Veterans, Prepares to Present 60th Mortgage-Free Home

November 11, 2026

H-E-B Honors Veterans, Prepares to Present 60th Mortgage-Free Home

As part of its Veterans Day celebrations, H‑E‑B honors veterans and military families through community events, its annual donation campaign and continued support for those who have served.

In celebration of Veterans Day, H‑E‑B is honoring the service and sacrifice of our nation’s veterans through in-store recognition, community events and its annual Operation Appreciation donation campaign. The retailer is also preparing to present its 60th mortgage-free, fully furnished home in December through its Homes Built for Heroes program.

On Veterans Day, H‑E‑B will distribute more than 16,000 appreciation gift bags filled with some of H‑E‑B’s favorite products and handwritten notes of thanks from H‑E‑B Partners. The bags will be shared with veterans at participating H‑E‑B stores across Texas and through local military-serving nonprofits, veterans organizations and community events. From Nov. 4 through Dec. 1, H‑E‑B customers can support military service members, veterans and their families through the annual H‑E‑B Operation Appreciation donation campaign. Customers can ask their cashiers to add a $1, $3 or $5 donation to their grocery bill or make a donation online when placing H‑E‑B Curbside and Home Delivery orders. Funds raised will support military-serving nonprofit organizations and initiatives across Texas.

Customers also can support the military community through the purchase of Café Olé by H‑E‑B Commemorative Collection coffee. For each bag sold, H-E-B donates 35 cents to military-serving nonprofit organizations across Texas. H‑E‑B is supporting Veterans Day parades, celebrations and community events across Texas, joining local organizations in honoring veterans and military families.

“Through H‑E‑B Operation Appreciation, we’re proud to honor the service and sacrifice of our nation’s veterans by making a meaningful difference in their lives,” said Johnny Mojica, H‑E‑B Public Affairs Manager. “As we prepare to present our 60th mortgage-free home to a severely injured veteran, we remain committed to helping veterans and their families achieve greater independence and a better quality of life.”

Through H‑E‑B Operation Appreciation, the retailer supports military service members, veterans and their families year-round. Since launching in 2013, the program has provided more than $17 million in support to military-serving nonprofits and initiatives across Texas. H‑E‑B also has hired more than 32,000 veterans and military spouses since 2014. Through H-E-B Homes Built for Heroes, part of Operation Appreciation, H‑E‑B has presented 59 mortgage-free, fully furnished homes to severely injured veterans and their families. In December, H‑E‑B will mark a milestone when it presents its 60th home in partnership with Homes for Our Troops.

H‑E‑B Operation Appreciation and the H‑E‑B Tournament of Champions Charitable Trust have supported efforts to build and furnish specially adapted homes for severely injured veterans and their families.

Since 2013, H‑E‑B has partnered with organizations including the Gary Sinise Foundation, Homes for Our Troops and Operation Finally Home to provide homes designed to improve independence, accessibility and quality of life.

Building on this commitment, H‑E‑B expanded its Homes Built for Heroes program in 2024 to include home renovations and critical repairs for veterans in need of accessibility upgrades and essential home improvements.

Since launching the initiative, H‑E‑B has supported 75 veteran home modification projects, helping improve safety, independence and quality of life through improvements such as wheelchair ramps, accessible bathrooms and widened doorways.

Recently, H‑E‑B partnered with Rebuilding Together Houston to support U.S. Army veteran Julian Q. Ellis, who still lives in his childhood home in Houston. As part of the project, Ellis received critical home repairs to improve safety, accessibility and comfort. More than 50 H‑E‑B Partners volunteered to paint the home’s exterior, refresh landscaping and complete other outdoor improvements.

About H-E-B

H-E-B, with sales of more than $50 billion, operates 460 stores in Texas and Mexico. Known for its innovation and community service, H-E-B has served Texans for more than 120 years. Recognized for its fresh food, quality products, convenient services, and a commitment to environmental responsibility and sustainability, H-E-B strives to provide the best customer experience and low prices. Based in San Antonio, H-E-B employs over 175,000 Partners in Texas and Mexico and serves millions of customers in more than 300 communities. For more information, visit heb.com and the H-E-B Newsroom.

About H-E-B

H-E-B, with sales of more than $50 billion, operates 460 stores in Texas and Mexico. Known for its innovation and community service, H-E-B has served Texans for more than 120 years. Recognized for its fresh food, quality products, convenient services, and a commitment to environmental responsibility and sustainability, H-E-B strives to provide the best customer experience and low prices. Based in San Antonio, H-E-B employs over 175,000 Partners in Texas and Mexico and serves millions of customers in more than 300 communities. For more information, visit heb.com and the H-E-B Newsroom.

About H-E-B

H-E-B, with sales of more than $50 billion, operates 460 stores in Texas and Mexico. Known for its innovation and community service, H-E-B has served Texans for more than 120 years. Recognized for its fresh food, quality products, convenient services, and a commitment to environmental responsibility and sustainability, H-E-B strives to provide the best customer experience and low prices. Based in San Antonio, H-E-B employs over 175,000 Partners in Texas and Mexico and serves millions of customers in more than 300 communities. For more information, visit heb.com and the H-E-B Newsroom.

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