H-E-B Names Ten Small Businesses as Finalists in 13th H-E-B Annual Quest for Texas Best Competition
September 16, 2026

H-E-B Names Ten Small Businesses as Finalists in 13th H-E-B Annual Quest for Texas Best Competition

September 16, 2026

H-E-B Names Ten Small Businesses as Finalists in 13th H-E-B Annual Quest for Texas Best Competition

Finalists to compete for $100,000 in combined prizes and placement on H-E-B shelves

H-E-B’s search for the next great Texas-made product has narrowed from hundreds of hopefuls to 10 standout small businesses. The company today announced the finalists in its 13th annual Quest for Texas Best competition, a statewide showcase of bold ideas, homegrown products, and the entrepreneurs shaping what Texans discover on H-E-B shelves.
“Quest for Texas Best is more than a competition, it is a launchpad for Texas entrepreneurs,” said James Harris, Sr. Director of Diversity & Inclusion and Supplier Diversity for H‑E‑B. “Every year, we are inspired by the passion, creativity, and determination of small business owners across the state. H‑E‑B began as a small business, and we know firsthand how powerful the right opportunity can be. We are proud to help these entrepreneurs grow, and we cannot wait to introduce our customers to the next great Texas-made products.”

Selected from a record-breaking 978 entries representing more than 500 companies across the Lone Star State, this year’s finalists reflect the ingenuity, flavor, creativity, and grit that make Texas’ small businesses so distinctive. Each finalist will compete for a share of $100,000 in cash prizes and the opportunity to have their products considered for placement in H-E-B stores across Texas.

On October 8, the finalists will pitch their products and share the stories behind their businesses before a panel of judges selected by H‑E‑B in San Antonio, the company’s hometown. Judges will select the top four winning products, awarding $50,000 and the title of “Texas Best” to the Grand Prize winner, along with placement on H‑E‑B shelves. Additional prizes include $25,000 for first place, $15,000 for second place, and $10,000 for third place.

Since launching more than a decade ago, H‑E‑B Quest for Texas Best has uncovered more than 1,000 unique products from across Texas, ranging from cookies, coffee, empanadas, pickles, pho, salsa, and spices to beauty products, toys, home goods, gardening supplies, coolers, and household essentials.

To date, H‑E‑B has awarded nearly $2.75 million in prize money, along with marketing support, mentoring, and access to growth opportunities that help small businesses scale. 

With this year’s finalists now selected, H‑E‑B’s 2026 Quest for Texas Best enters its most exciting phase yet giving 10 Texas entrepreneurs the chance to turn big ideas into statewide success stories.

About H-E-B

H-E-B, with sales of more than $50 billion, operates 460 stores in Texas and Mexico. Known for its innovation and community service, H-E-B has served Texans for more than 120 years. Recognized for its fresh food, quality products, convenient services, and a commitment to environmental responsibility and sustainability, H-E-B strives to provide the best customer experience and low prices. Based in San Antonio, H-E-B employs over 175,000 Partners in Texas and Mexico and serves millions of customers in more than 300 communities. For more information, visit heb.com and the H-E-B Newsroom.

About H-E-B

H-E-B, with sales of more than $50 billion, operates 460 stores in Texas and Mexico. Known for its innovation and community service, H-E-B has served Texans for more than 120 years. Recognized for its fresh food, quality products, convenient services, and a commitment to environmental responsibility and sustainability, H-E-B strives to provide the best customer experience and low prices. Based in San Antonio, H-E-B employs over 175,000 Partners in Texas and Mexico and serves millions of customers in more than 300 communities. For more information, visit heb.com and the H-E-B Newsroom.

About H-E-B

H-E-B, with sales of more than $50 billion, operates 460 stores in Texas and Mexico. Known for its innovation and community service, H-E-B has served Texans for more than 120 years. Recognized for its fresh food, quality products, convenient services, and a commitment to environmental responsibility and sustainability, H-E-B strives to provide the best customer experience and low prices. Based in San Antonio, H-E-B employs over 175,000 Partners in Texas and Mexico and serves millions of customers in more than 300 communities. For more information, visit heb.com and the H-E-B Newsroom.

Media Gallery
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