H-E-B opens first store and True Texas BBQ in Montgomery
November 11, 2026

H-E-B opens first store and True Texas BBQ in Montgomery

November 11, 2026

H-E-B opens first store and True Texas BBQ in Montgomery

The store will serve communities North of Houston

H-E-B officially opened its first store in Montgomery, located at the intersection of Highway 105 and FM 2854, to serve communities just North of Houston. Nearly 900 community members showed up to the store’s grand opening in the early morning for free samples, exclusive merchandise, and more fun surprises. Some customers even camped outside overnight, starting at 10 p.m. when the earliest customer arrived in line.

Spanning more than 127,000 square feet, the store includes a Pharmacy with drive thru-services, H-E-B Curbside and home delivery options, and all the fresh departments that H-E-B customers have come to expect. The store will also introduce a True Texas BBQ Restaurant to the community. True Texas BBQ serves all-natural meats that are smoked in-house over Texas oak wood. Customers can order Texas-style sides such as brisket beans, creamed corn, homestyle potato salad, and more. The restaurant features both an in-store dining area and a drive thru for convenient pick up. H-E-B operates more than 50 True Texas BBQ locations across the state.

“Montgomery is the birthplace of the Texas flag: a symbol of Texas pride. As a proud Texas company, we are eager to serve the Montgomery community with the best service and highest quality products,” said the store’s General Manager, Byron O’Bannon. “I’m eager to give back to this community and to foster a store environment that’s welcoming to all our neighbors.”

Additional store highlights include:

  • A bakery featuring handmade artisan breads, cakes, and warm tortillas made in-store daily

  • Sushiya offers handmade sushi selections made in-store daily and an Asian grill with rice bowls, teriyaki and more

  • H-E-B Meal Simple with fresh, convenient chef-inspired meals prepared daily

  • A deli department with an expansive cheese selection

  • A produce section with organic and Texas-grown selections

  • A meat market with Prime, natural, and organic meats, Wagyu, and fully cooked options

  • A seafood selection offering sustainably sourced seafood options

  • Cooking Connection with live demonstrations and samplings for easy recipes to make at home

  • As the #1 beer and wine retailer in Texas, the store has an extensive craft beer and wine selection with a sampling station
  • Blooms floral department, offering online ordering and delivery service

  • Healthy Living department with bulk food items, sports nutrition products and supplements

  • Expansive selections in grocery and general merchandise departments such as dairy, frozen foods, baby, and seasonal

  • Household Essentials department with all you need to set your table, including seasonal disposable plates, bowls, and utensils, and Texas Tough brand including the Texas Tough value pack with all your storage bags in one easy-to-use box

  • Beauty department with a wide selection of cosmetics and other beauty essentials

  • Pet department featuring Heritage Ranch by H-E-B pet food and toys and treats for all your furry friend’s needs

  • Texas Backyard, your local supplier of live plants, pottery, soil and outdoor living

Inside and out, the store will reflect the history of Montgomery and its surrounding communities. A 60-foot Texas flag, located in the store’s front parking lot, will pay tribute to Charles B. Stewart who created the Texas flag in Montgomery in 1839. The flag will be adorned on a 150-foot flag pole and situated on a limestone base in the shape of the state of Texas. The original history marker honoring Stewart is also included at the site. Also, a large mural in the cart vestibule will commemorate the history of Montgomery and Stewart’s legacy in the community and state.  

On the shelves, customers can find products from local vendors and unique region-specific items. The store will also employ more than 400 Partners at this location.

In honor of Veterans Day, H-E-B announced a $10,000 gift to support Mighty Oaks, an organization that provides support to military Veterans and their families after military service. The retailer also acknowledged and provided gifts cards to two military Veterans who received mortgage-free homes through H-E-B’s Homes Built for Heroes program. 

Additionally, through its Spirit of Giving philosophy, and to commemorate the store’s grand opening, H‑E‑B donated $40,000 to local nonprofits that give back to the community. H‑E‑B gifted $10,000 each to the Montgomery Education Foundation, Montgomery Historical Society, the Mighty Oaks Foundation and Hope Resale. H-E-B will also partner with local schools in Montgomery to plant trees on school grounds.

As a multi-format retailer, H‑E‑B operates Central Market stores throughout Texas, Joe V’s Smart Shop in Houston and North Texas, as well as Mi Tienda store formats in Houston. H‑E‑B also owns Favor Delivery, a fast and convenient delivery service that serves cities across the state.

About H-E-B

H-E-B, with sales of more than $50 billion, operates 460 stores in Texas and Mexico. Known for its innovation and community service, H-E-B has served Texans for more than 120 years. Recognized for its fresh food, quality products, convenient services, and a commitment to environmental responsibility and sustainability, H-E-B strives to provide the best customer experience and low prices. Based in San Antonio, H-E-B employs over 175,000 Partners in Texas and Mexico and serves millions of customers in more than 300 communities. For more information, visit heb.com and the H-E-B Newsroom.

About H-E-B

H-E-B, with sales of more than $50 billion, operates 460 stores in Texas and Mexico. Known for its innovation and community service, H-E-B has served Texans for more than 120 years. Recognized for its fresh food, quality products, convenient services, and a commitment to environmental responsibility and sustainability, H-E-B strives to provide the best customer experience and low prices. Based in San Antonio, H-E-B employs over 175,000 Partners in Texas and Mexico and serves millions of customers in more than 300 communities. For more information, visit heb.com and the H-E-B Newsroom.

About H-E-B

H-E-B, with sales of more than $50 billion, operates 460 stores in Texas and Mexico. Known for its innovation and community service, H-E-B has served Texans for more than 120 years. Recognized for its fresh food, quality products, convenient services, and a commitment to environmental responsibility and sustainability, H-E-B strives to provide the best customer experience and low prices. Based in San Antonio, H-E-B employs over 175,000 Partners in Texas and Mexico and serves millions of customers in more than 300 communities. For more information, visit heb.com and the H-E-B Newsroom.

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