H-E-B opens its first store in Lubbock
H-E-B opens its first store in Lubbock
H-E-B opens its first store in Lubbock

The wait is over, Lubbock! H-E-B, the nation’s top-rated grocery retailer, is thrilled to announce it opened its first store in Lubbock on Wednesday, Oct. 28. Located at 4405 114th St., the 122,000-square-foot store will offer residents a world-class shopping destination with a pledge to deliver unsurpassed freshness and quality at H-E-B’s celebrated low prices.

This long-awaited store is part of H-E-B’s continued expansion into West Texas, where it has eight stores. Filled with some of the most modern amenities, innovations and features H-E-B offers, the vibrant location will offer distinctive features such as a Sporting Zone shop, which will be fully stocked with Texas Tech and local high school apparel and accessories; a True Texas BBQ, H-E-B’s lauded barbecue restaurant that was recently named best barbecue chain in Texas by Texas Monthly and a top barbecue chain in the nation by Thrillist; and a fuel station with car wash. H-E-B Lubbock will be open daily from 6 a.m. to midnight.

Additional, store highlights include:

  • H-E-B Curbside and Home Delivery, which allows customers to place orders online for pickup at the store or delivery to their home
  • True Texas BBQ restaurant with indoor seating, drive-thru and catering options
  • H-E-B Pharmacy with two-lane drive-thru service and dietician office offering nutritional services
  • Meal Simple department with fresh, convenient chef-inspired meals prepared in store
  • Seafood department with fresh fish and seafood, and in-house steamers for steamed seafood upon request and grab-and-go options
  • Meat market with Prime, natural, and organic meats, dry-age beef and fully cooked options
  • Large beer and wine section with extensive craft beer selection and wine tasting kiosk
  • Deli department with expanded cheese selection
  • Cooking Connection with live demonstrations and samplings for easy recipes to make at home
  • A bakery department featuring handmade artisan breads, cakes and tortilla machine
  • Health & Wellness department with bulk food items, sports nutrition products and supplements
  • Texas Backyard featuring plants, pottery, grills, and outdoor essentials
  • Blooms floral department, offering online ordering and delivery service

To provide a world-class shopping experience, the store will incorporate exciting, digital services that give customers choices on how they shop, pay for and receive their products. This includes H-E-B Curbside and Home Delivery, digital service that allows customers to place orders online for pickup or delivery to their home. The San Antonio-based retailer also will work with Favor, an on-demand delivery service H-E-B acquired in 2018, as an additional convenient option for delivery, including one-hour delivery of beer and wine from H-E-B.

To help capture the look, feel and traditions unique to Lubbock, several H-E-B Partners (employees) who worked on the project, including the lead manager of design, are Texas Tech University graduates. Built with environmental sustainability in mind, the store incorporates several energy efficient inclusions such as CO2 refrigeration units and LED lighting.

As it opens in Lubbock, H-E-B continues to be a dominant economic driver across the state and West Texas. As the largest privately held employer in Texas, the H-E-B Lubbock store will employ nearly 500 Partners, with more than 70 percent hired from the local community. All job opportunities can be found at H-E-B Careers.

“This is the highlight of my career with H-E-B and I’m honored to serve this dynamic community I proudly call home,” said Top Store Leader Garrett Stauder, an 11-year H-E-B Partner and Texas Tech graduate. “Along with our Partners, we are excited to provide the Lubbock community the best H-E-B has to offer, serving the area, both in our world-class stores and our passionate community service.”

Through its Spirit of Giving philosophy, H-E-B is passionately dedicated to its customers beyond its stores. In this spirit, H-E-B will commemorate the store’s grand opening with $50,000 donation to the Ted Phea Boys and Girls Club and a $25,000 gift to the United Way of Lubbock. Additionally, H-E-B will provide thousands of holiday meals to the South Plains Food Bank and other local hunger relief organizations as part of its annual Feast of Sharing, an initiative that serves more than 250,000 meals at 33 diners across Texas and Mexico.

When the store was announced last year, H-E-B committed a trailer load each of cereal and produce to the South Plains Food Bank as well as gifts of $25,000 each to the South Plains Food Bank, Communities in Schools – South Plains, Lubbock Impact, and Raider Red’s Food Pantry.

Also, as part of this project, H-E-B built an additional 13,000-square-feet of retail space on the property, which will be separate from the store. A few tenants include Twin Liquors, Great Clips, Castle Nail Salon and Hibachi Express.

About H-E-B

H-E-B, with sales of more than $50 billion, operates over 455 stores in Texas and Mexico. Known for its innovation and community service, H-E-B celebrates its 120th anniversary this year. Recognized for its fresh food, quality products, convenient services, and a commitment to environmental responsibility and sustainability, H-E-B strives to provide the best customer experience and low prices. Based in San Antonio, H-E-B employs over 175,000 Partners in Texas and Mexico and serves millions of customers in more than 300 communities. For more information, visit heb.com and the H-E-B Newsroom.

About H-E-B

H-E-B, with sales of more than $50 billion, operates over 455 stores in Texas and Mexico. Known for its innovation and community service, H-E-B celebrates its 120th anniversary this year. Recognized for its fresh food, quality products, convenient services, and a commitment to environmental responsibility and sustainability, H-E-B strives to provide the best customer experience and low prices. Based in San Antonio, H-E-B employs over 175,000 Partners in Texas and Mexico and serves millions of customers in more than 300 communities. For more information, visit heb.com and the H-E-B Newsroom.

Media Gallery
Third Place Winner $10,000

My Drink Bomb

Product: Cocktail Mixers

Website: mydrinkbomb.com

Founded by Houston entrepreneur Chloe Di Leo, My Drink Bomb is the original handcrafted cocktail bomb that turns any glass into a ready-to-sip celebration. Just drop one into sparkling water or spirits, no mixing required. Proudly made in Texas and woman-owned, each drink bomb is crafted with natural ingredients like dried fruit and edible flowers. Fun, fast, and just a little fancy, My Drink Bomb makes cocktail hour pop – no bartender required.

Third Place Winner $10,000

Spicytude

Product: Spices

Website: spicytude.com

Spiceytude’s story begins where traditions are passed down and flavors come alive — the kitchen. Specifically, the kitchen of Arpi Neravetla’s grandmother. With a deep-rooted love of South Indian cooking and a craving for the flavors of her childhood, Arpi’s dream is to make flavorful Indian cooking easy and accessible for everyone with curated spice kits, step-by-step recipes, and video instructions. No guesswork, just bold flavor. Founded in the quiet days of 2020, Spicytude crafts small-batch, thoughtfully sourced spice blends that bring bold, authentic flavors to home kitchens across the country.

Second Place Winner $15,000

Deli Spice

Product: Birria Spice Mix

Website: delispicesmix.com

Born from Sully Villareal’s dream to share real Mexican food with the world (no shortcuts) Deli Spice’s Birria Spice Mix is made with realdried chiles and toasted spices. It’s a 3-step recipe: just add meat, water, and the mix — no cooking skills required. Every blend is tested byfamilies and perfected by a Mexican mom in Texas to help people cook authentic birria in under 30 minutes with restaurant-level flavor and reviving the Villareal family’s memories with every bite.

First Place Winner $25,000

Tozi Super Foods

Product: Totopos (tortilla chips) and Tortillas

Website: tozifoods.com

Proudly Mexicana-founded and family-led, Tozi Superfoods blends heritage with health in every bite. The Mexican American food and beverage company is inspired by the Aztec goddess of health. Founded by two sisters and their mother, Tozi blends six generations of tradition from their family ranch in Jalisco, Mexico, with the power of indigenous superfoods like blue corn, nopal, and amaranth – once a sacred staple of the Aztecs complete plant-based protein, rich in fiber, antioxidants, and cultural history. From tortillas to aguas frescas, every product is clean, nutrient-rich, and rooted in heritage – with wellness at the heart of it all.

Grand Prize Winner $50,000

Oca Foods

Product: Peanut Butter Bites and Sugar-Free Peanut Butter Bites

Website: ocafoods.com

After spending several years in the U.S., Renato Raposo found himself missing one of his favorite childhood snacks, Pacoca, a beloved Brazilian peanut treat. His connection with the snack deepened after the passing of his father in 2022 – it was a snack they loved and shared together. Unable to find a clean and simple version of this nostalgic treat, he created Oca Foods. By June 2024, he left a tech career to pursue Oca full-time, transforming this craving into a mission to share a wholesome, meaningful snack with the world.

Tozi Super Foods Tortillas and Tortilla Chips

Austin

Proudly Mexicana-founded and family-led, Tozi Superfoods blends heritage with health in every bite. The Mexican American food company is inspired by the Aztec goddess of health, Toci. Founded by two sisters and their mother, Tozi blends six generations of tradition from their family ranch in Jalisco, Mexico, with the power of indigenous superfoods like blue corn and amaranth – once a sacred staple of the Aztecs and a complete plant-based protein, rich in fiber, antioxidants, and cultural history. From tortillas to totopos, every product is clean, seed oil free, gluten free, nutrient-rich, and rooted in heritage – with wellness at the heart of it all. Tozi truly is “where heritage meets health”. 

Spicytude Spices

Dallas

Spicytude’s story begins where traditions are passed down and flavors come alive, the kitchen. Specifically, the kitchen of Arpi’s  grandmother. With a deep-rooted love of South Indian cooking and a craving for the flavors of her childhood, Arpi’s dream is to make flavorful Indian cooking easy and accessible for everyone with curated spice kits, step-by-step recipes, and video instructions. No guesswork, just bold flavor. Founded in the quiet days of 2020, Spicytude crafts small-batch, thoughtfully sourced spice blends that bring bold, authentic Indian flavors to home kitchens across the country.

Rigo’s Dairy
Latin-Style Cheese
 

Bryan (Houston Region)

With four generations of cheesemaking behind them, Rigo’s Dairy is bringing traditional yet bold Venezuelan flavor to Texas tables. Based in Bryan, this family-run cheese plant  uses 100% cow’s milk and sticks to the same time-tested methods brought from their native Venezuela – no artificial flavors or shortcuts  – crafting authentic Latin-style cheeses that blend generations of tradition with the hard work and family values that define the Lone Star State. The result is a selection of cheeses that are fresh, rich, and full of flavor you can taste in every bite.

Oca Foods Peanut Butter

Austin (Central Texas Region)

After spending several years in the U.S., Renato Raposo found himself missing one of his favorite childhood snacks, Pacoca [pah-SOK-ah], a beloved Brazilian peanut treat. His connection with the snack deepened after the passing of his father in 2022 – it was a snack they loved and shared together. Unable to find a clean and simple version of this nostalgic treat, he created OCA Foods. By June 2024, he left a tech career to pursue OCA full-time, transforming this craving into a mission to share a wholesome, meaningful snack with the world.

Long Phung Food Products
Vietnamese Meat Products

Houston

For more than 35 years and two generations, Long Phung has been serving up bold, delicious bites of Vietnam – one pork roll at a time. This Houston-based, family-owned brand is beloved for its ready-to-heat favorites made with quality ingredients and no artificial additives. Available in over 200 stores across North America, Long Phung makes it easy to bring a little taste of tradition and a lot of flavor to your table.

The Lavish Goat Bath Products

Sugarland (Houston Region)

The Lavish Goat crafts vibrant bath and body products designed to turn everyday routines into joyful rituals. What started in Candice and Sean Wheat’s kitchen during the pandemic has grown into a women-led, minority-owned manufacturer producing high-quality bath bombs and menthol-infused shower steamers. Known for their colorful designs and hidden prize surprises, The Lavish Goat combines artistry, aromatherapy, and community impact-all made in Texas with heart supporting the community through charitable efforts and internships for adults with Autism and Down Syndrome.

Klein Smokehaus Bacon 

Boerne (San Antonio Region)

Klein Smokehaus Oak Smoked Bacon is locally made and handcrafted on Boerne’s Hill Country Mile by native Texans the old-world way. This slow process and local oak creates bacon with a unique depth of aroma and flavor. Family owned and operated since 1950; Klein Smokehaus has deep roots in the Texas Hill Country. A nod to this German heritage and tradition, Klein’s specialty meat products are a true taste of history.

Jam-In Tools Crawfish Peeler

Dickinson (Houston Region)

JAM-IN Crawfish Tool, started as a simple idea to take the hassle out of crawfish boils. It has grown into a homegrown gadget that keeps the tradition of crawfish boils fun and accessible for all, with a product that’s tough, practical, and Texas through and through. From first timers to seasoned pros,   peeling crawfish can be quick, easy, and nail friendly. Proudly based in Dickinson, founder Joann Meguess works with local partners to build and package each tool right here in Texas.

Deli Spice Cooking Spices 

McAllen (Border Region)

Born from Sully Villareal’s dream to share real Mexican food with the world (no shortcuts) Deli Spices’ Birria Spice Mix is made withreal dried chiles and toasted spices. It’s a 3-step recipe: just add meat, water, and the mix — no cooking skills required. Everyblend is tested by families and perfected by a Mexican mom in Texas to help people cook authentic birria in under 30 minutes withrestaurant-level flavor and reviving the Villareal family’s memories with every bite.