The 128,000-square-foot store includes a True Texas BBQ
H-E-B officially opened its H-E-B Mansfield store in Tarrant County, the sixth H-E-B store the San Antonio-based retailer has opened in the DFW Metroplex. The 128,000-square-foot H-E-B Mansfield joins the recently opened Frisco, Plano, McKinney, Allen, and Alliance H-E-B stores, as well as a recently opened Joe V’s Smart Shop Wheatland in Dallas and six Central Market locations that have been serving DFW shoppers for more than two decades.
The new store is at 1670 E Broad St., which is located at the corner of US 287 and Broad Street in Mansfield, a city southeast of Fort Worth. The Mansfield H-E-B joins the Alliance store, which opened in April, as the first locations for the company’s flagship format in Tarrant County.
The new store is at 1670 E Broad St., which is located at the corner of US 287 and Broad Street in Mansfield, a city southeast of Fort Worth. The Mansfield H-E-B joins the Alliance store, which opened in April, as the first locations for the company’s flagship format in Tarrant County.
“We’re excited to open our doors to this vibrant community, and our H-E-B Partners are committed to earning the confidence of our neighbors,” said Shannon Crites, H-E-B Mansfield Top Store Leader. “We look forward to providing customers with a dynamic shopping experience and serving Mansfield with the best of H-E-B.”
Continuing its expansion into the DFW area, H-E-B introduces this community to a shopping destination with a commitment to deliver unsurpassed freshness and quality at H-E-B’s everyday low prices. Filled with exciting amenities and innovations that H-E-B is known for, the Mansfield store has distinctive features such as a True Texas BBQ restaurant with drive-thru; full-service H-E-B Pharmacy with a drive-thru; and Texas Backyard department with a selection of outdoor essentials.
The store also offers H-E-B Curbside and Home Delivery, which allows customers to place orders online for pickup at the store or home delivery. These exciting digital services give customers choices on how they shop, pay for, and receive their products.
Additional store highlights include:
- Bakery featuring handmade artisan breads, cakes, and our famous in-store made, warm tortillas
- Deli department with an expansive cheese and charcuterie section
- Sushiya offers handmade sushi selections made in-store daily and an Asian grill with rice bowls, teriyaki, and more
- H-E-B Meal Simple with fresh, convenient chef-inspired meals prepared in store
- Cooking Connection with live demonstrations and samplings for easy recipes to make at home
- Produce section with large organic and Texas-grown selections
- Meat market with Prime, natural, and organic meats, Wagyu, and fully cooked options
- Blooms floral department, offering online ordering and delivery service
- As the #1 beer and wine retailer in Texas, the store has an extensive craft beer and wine section with a sampling station
- Healthy Living department with bulk food items, sports nutrition products, and supplements
- Expansive frozen foods selection
- Beauty department with a wide selection of cosmetics and other beauty essentials
- Pet department featuring Heritage Ranch by H-E-B pet food and fun toys and treats for all your furry friend’s needs
- Household Essentials department with all you need to set your table, including seasonal disposable plates, bowls, and utensils, and Texas Tough brand including the Texas Tough value pack with all your storage bags in one easy-to-use box
- H-E-B Wellness Nutrition Services with nutrition expertise from licensed dieticians
- Customers can get additional saving by shopping with the H-E-B Debit Card and H-E-B Credit Card, which gives 5% cash back on qualifying H-E-B brand products as well as other perks and benefits
Additional store highlights
include:
- Bakery featuring handmade artisan breads, cakes, and our famous in-store made, warm tortillas
- Deli department with an expansive cheese and charcuterie selection
- Sushiya offers handmade sushi selections made in-store daily and an Asian grill with rice bowls, teriyaki, and more
- H-E-B Meal Simple with fresh, convenient chef-inspired meals prepared in store
- Cooking Connection with live demonstrations and samplings for easy recipes to make at home
- Produce section with large organic and Texas-grown selections
- Meat market with Prime, natural, and organic meats, Wagyu, and fully cooked options
- Blooms floral department, offering online ordering and delivery service
- As the #1 beer and wine retailer in Texas, the store has an extensive craft beer and wine section with a sampling station
- Healthy Living department with bulk food items, sports nutrition products, and supplements
- Expansive frozen foods selection
- Beauty department with a wide selection of cosmetics and other beauty essentials
- Pet department featuring Heritage Ranch by H-E-B pet food and fun toys and treats for all your furry friend’s needs
- Household Essentials department with all you need to set your table, including seasonal disposable plates, bowls, and utensils, and Texas Tough brand including the Texas Tough value pack with all your storage bags in one easy-to-use box
- H-E-B Wellness Nutrition Services with nutrition expertise from licensed dieticians
- Customers can get additional saving by shopping with the H-E-B Debit Card and H-E-B Credit Card, which gives 5% cash back on qualifying H-E-B brand products as well as other perks and benefits
Inside and out, H-E-B designed the store to reflect the character unique to the Mansfield community and emphasized environmental sustainability, incorporating several energy efficient inclusions such as CO2 refrigeration units and LED lighting. The site also features extensive native landscaping.
As the largest privately held employer in Texas, H-E-B’s Mansfield store employs about 800 Partners (employees), most who are from the local area. Regularly recognized as a top employer in the nation, all job opportunities can be found at H-E-B Careers.
Through its Spirit of Giving philosophy, H-E-B is passionately dedicated to its customers beyond its stores. For a total of $20,000, H-E-B commemorated the store’s grand opening with $10,000 donations each to the Mansfield Animal Shelter and the Big Hearts Day Habilitation Center, a nonprofit that provides an inclusive day program for adults with intellectual and developmental disabilities (IDD), and aging adults. Donations such as this build upon the company’s support of more than 150 non-profit organizations and public schools in the DFW Metroplex.
In the DFW area, H-E-B has also announced additional H-E-B stores in Melissa and Prosper, which are under construction, and Rockwall, which will break ground soon.
Additionally, the company has introduced the DFW area to Joe V’s Smart Shop by H-E-B stores, the first locations to open outside the Houston area. Joe V’s Smart Shop Wheatland at 4101 W. Wheatland Road opened earlier this month, and Joe V’s Smart Shop Buckner at 5204 S. Buckner Blvd. is expected to open spring 2025. Joe V’s Smart Shop is part of H-E-B’s family of brands offering an innovative price format that delivers the most relevant, high-quality, fresh products H-E-B is known for at even lower prices.
A proud Texas company, H-E-B’s presence in the Metroplex runs deep. As a multi-format retailer, H-E-B has served the broader community for two decades with its innovative Central Market stores, which were introduced to the DFW area in 2001 and serve customers in Dallas, Plano, Southlake, and Fort Worth. For years, H-E-B stores also have served communities near the Metroplex including Burleson, Hudson Oaks, Granbury, and Waxahachie.
The largest privately held employer in Texas, H-E-B has more than 435 stores and 160,000 Partners in Texas and Mexico, and the retailer continues to be an economic driver as it expands in North Texas and other areas of the state. As a multi-format retailer, H-E-B operates Joe V’s Smart Shop and Central Market stores throughout Texas, as well as Mi Tienda store formats in Houston. H-E-B also owns Favor Delivery, a fast and convenient delivery service that serves cities across the state.
