The store features a True Texas BBQ, Curbside service and more
H-E-B officially opened its first H-E-B store in Irving, making it the latest addition to the retailer’s expansion in the DFW Metroplex. Located at 2351 West Interstate 635, the store, which is the first H-E-B in Dallas County, will provide convenient shopping for Irving, Coppell, Grapevine, and West Dallas residents. The H-E-B store joins Joe V’s Smart Shop in serving the Irving community.
At 112,000 square feet, the Irving H-E-B joins 12 other H-E-B stores, three Joe V’s Smart Shop locations, and six Central Market stores in the DFW Metroplex. The Irving H-E-B is open seven days a week from 6 a.m. to 11 p.m.
The Irving H-E-B features exciting amenities such as a True Texas BBQ restaurant with drive-thru, H-E-B Curbside and Home Delivery services with a large Curbside parking area, and full-service H-E-B Pharmacy with drive-thru.
















Customers will also notice the expanded hot food offerings with several breakfast, lunch, and dinner options. Alongside a wide Meal Simple section, the store offers Asian grill items such as rice and noodle bowls, True Texas BBQ favorites, True Texas Boil House seafood selections, hot soups, and bakery goods. The first in the company, H-E-B introduced, at this location, Masala House, an H-E-B product line that offers customers meal options made in-house daily such as chicken masala, butter chicken, naan, chutney, and more.
“We’re honored to open our doors to this wonderful community, where our committed H-E-B Partners are ready to earn the loyalty and confidence of local families,” said Juan-Carlos Rück, H-E-B Executive Vice President North West Food/Drug Operations and Real Estate. “We are eager to provide our customers in the Irving area with quality service and an outstanding selection of H-E-B favorites and flavors from around the world.”
Additional store highlights include:
- A large international assortment of rice, lentils and more items from Central America, Latin America, Britain, and Asia
- Bakery featuring handmade artisan breads, cakes, warm tortillas, and new vegan options made in store daily
- Deli department with an expansive cheese selection and charcuterie island
- Sushiya offers handmade sushi selections made in-store daily and an Asian grill with rice bowls, teriyaki and more
- H-E-B Meal Simple with fresh, convenient chef-inspired meals prepared in store
- Cooking Connection with live demonstrations and samplings for easy recipes to make at home
- Produce section with large organic and Texas-grown selections
- Meat market with Prime, natural, and organic meats, Wagyu, and fully cooked options
- Blooms floral department, offering online ordering and delivery service
- As the #1 beer and wine retailer in Texas, the store has an extensive craft beer and wine section with a sampling station
- Healthy Living department with bulk food items, sports nutrition products and supplements
- Expansive frozen foods selection
- Beauty department with a wide selection of cosmetics and other beauty essentials
- Pet department featuring Heritage Ranch by H-E-B pet food and fun toys and treats for all your furry friend’s needs
- Household Essentials department with all you need to set your table, including seasonal disposable plates, bowls, and utensils, and Texas Tough brand including the Texas Tough value pack with all your storage bags in one easy-to-use box
- Customers can get additional savings by shopping with the H-E-B Debit Card and H-E-B Credit Card, which gives 5% cash back on qualifying H-E-B brand products as well as other perks and benefits
Additional store highlights include:
- A large international assortment of rice, lentils and more items from Central America, Latin America, Britain, and Asia
- Bakery featuring handmade artisan breads, cakes, warm tortillas, and new vegan options made in store daily
- Deli department with an expansive cheese selection and charcuterie island
- Sushiya offers handmade sushi selections made in-store daily and an Asian grill with rice bowls, teriyaki and more
- H-E-B Meal Simple with fresh, convenient chef-inspired meals prepared in store
- Cooking Connection with live demonstrations and samplings for easy recipes to make at home
- Produce section with large organic and Texas-grown selections
- Meat market with Prime, natural, and organic meats, Wagyu, and fully cooked options
- Blooms floral department, offering online ordering and delivery service
- As the #1 beer and wine retailer in Texas, the store has an extensive craft beer and wine section with a sampling station
- Healthy Living department with bulk food items, sports nutrition products and supplements
- Expansive frozen foods selection
- Beauty department with a wide selection of cosmetics and other beauty essentials
- Pet department featuring Heritage Ranch by H-E-B pet food and fun toys and treats for all your furry friend’s needs
- Household Essentials department with all you need to set your table, including seasonal disposable plates, bowls, and utensils, and Texas Tough brand including the Texas Tough value pack with all your storage bags in one easy-to-use box
- Customers can get additional savings by shopping with the H-E-B Debit Card and H-E-B Credit Card, which gives 5% cash back on qualifying H-E-B brand products as well as other perks and benefits
Inside and out, the new store reflects the unique character of the Irving community. The store design also emphasizes environmental sustainability, incorporating several energy efficient inclusions such as CO2 refrigeration units and LED lighting.
H-E-B’s Irving store employs more than 600 Partners. H-E-B is the largest privately held employer in Texas and is regularly recognized as a top employer and is among the best retailers in the nation. Job opportunities can be found at H-E-B Careers.




Through its Spirt of Giving philosophy, H-E-B commemorated the store’s grand opening with donations totaling $40,000 for local, Irving-based nonprofits. Four separate gifts of $10,000 will support the Irving Family Advocacy Center’s counseling and support services, Level Pathways’ care of homeless youth, the Coppell ISD Education Foundation’s classroom grants and STEM programs, and the Canine Companions’ work in providing service dogs to veterans and individuals with disabilities.
In the DFW area, H-E-B also has opened H-E-B stores in Plano, McKinney, Allen, Alliance, Mansfield, Melissa, Prosper, Rockwall, Forney, and two stores in Frisco. Additionally, H-E-B has officially announced plans for stores in Murphy, Walsh Ranch, Carrollton, and Denton. H-E-B owns land in Dallas at Hillcrest Road and LBJ Freeway, the site where the company plans to build its first H-E-B store in the city of Dallas.
As a multi-format retailer, H-E-B operates Joe V’s Smart Shop and Central Market stores throughout Texas, as well as Mi Tienda store formats in Houston. H-E-B also owns Favor Delivery, a fast and convenient delivery service that serves cities across the state.