The new 112,000-square-foot store builds on H-E-B’s nearly 60-year legacy of serving Georgetown
H-E-B has opened its Parmer Ranch H-E-B, the retailer’s third store in Georgetown. The 112,000-square-foot store, located at the corner of Ronald Reagan Boulevard and Ranch Road 2338 in the Parmer Ranch community, showcases the quality products and innovative services H-E-B customers have come to love and expect.
Filled with amenities and unique departments that H-E-B is known for, the Parmer Ranch H‑E‑B offers distinctive features such as H-E-B Curbside with dedicated covered parking and Home Delivery; full-service H-E-B Pharmacy with covered five-lane drive-thru service; 12-pump fuel station with car wash; and Texas Backyard, which offers products for gardening and outdoor entertaining.







“We’re excited to officially welcome the Parmer Ranch community and surrounding areas to their new H-E-B,” said Cathy Harm, H-E-B Senior Vice President of Central Texas. “For nearly 60 years, we’ve been proud to serve the Georgetown community, and now Texans in this growing area can enjoy a store that offers the very best of H-E-B.”
The store is located at 10110 RM 2338 Georgetown, TX 78633 and is open seven days a week from 6 a.m. to 11 p.m.
With a distinct exterior design created specifically for its Parmer Ranch location, the thoughtfully designed H-E-B store will offer a world-class shopping experience with an emphasis on fresh, top-quality food options at H-E-B’s celebrated everyday low prices. The location also incorporates environmental sustainability design elements and energy-efficient features, such as CO2 refrigeration units, LED lighting.
Featuring an expansive product assortment and convenient services customers come to expect from H-E-B, other amenities will include:
- Full-service Bakery and Tortilleria that offers a wide selection of artisan breads, fresh tortillas made in house, large varieties of decadent desserts, pastries, and cakes
- Expansive deli featuring a large assortment of cheeses and a charcuterie station, along with assorted party tray options for any occasion
- Produce section with large organic and Texas-grown selections, including fresh squeezed juices, and freshly made guacamole along with pre-cut fruit and vegetable trays
- Fresh Seafood Market, including full-service seafood counter with a fresh assortment from around the world, delivered seven days a week
- The department will also feature Bayou Boil House by H-E-B, offering fully cooked, easy-to-reheat products boiled fresh in-store daily, along with seasonal outdoor boils for customers to enjoy
- Fresh Meat Market offers natural, prime and wagyu meat cut in-store by certified meat cutters, as well as 100% pure beef ground in-store daily
- Sushiya department, offering fresh, in-store made sushi and Asian grill selections, including fried rice and noodle bowls
- H-E-B Meal Simple with fresh, convenient chef-inspired meals prepared in store
- Cooking Connection Kitchen with live demonstrations and samplings of easy recipes you can make at home in under 30 minutes!
- Blooms Floral department, offering online ordering and delivery service, and custom ordering for a variety of events
- As the #1 Beer and Wine retailer in Texas, the store has an extensive craft beer and luxury wine department with almost 2,000 bottles of wine and 600 beer selections from Texas to around the world, along with a dedicated tasting section
- Customers can also visit with our certified Wine Steward to sample our favorite wines, to create the perfect pairing, or plan their next party
- Healthy Living department featuring bulk food bins dispensing nuts, grains, dried fruits, and snack mixes, along with a robust selection of vitamins, sports nutrition, and lifestyle items to support health and wellness
- Expansive selections in grocery and general merchandise departments such as dairy, frozen foods, baby and seasonal
- Household Essentials department with disposable plates, bowls, and utensils. Texas Tough brand items, storage solutions, and a full selection of cleaning, laundry, paper, and personal care essentials
- Pet department featuring Heritage Ranch by H-E-B pet food, as well as fun toys and treats for all your furry friend’s needs
- Beauty department with a wide selection of cosmetics and other beauty essentials
Featuring an expansive product assortment and convenient services customers come to expect from H-E-B, other amenities will include:
- Full-service Bakery and Tortilleria that offers a wide selection of artisan breads, fresh tortillas made in house, large varieties of decadent desserts, pastries, and cakes
- Expansive deli featuring a large assortment of cheeses and a charcuterie station, along with assorted party tray options for any occasion
- Produce section with large organic and Texas-grown selections, including fresh squeezed juices, and freshly made guacamole along with pre-cut fruit and vegetable trays
- Fresh Seafood Market, including full-service seafood counter with a fresh assortment from around the world, delivered seven days a week
- The department will also feature Bayou Boil House by H-E-B, offering fully cooked, easy-to-reheat products boiled fresh in-store daily, along with seasonal outdoor boils for customers to enjoy
- Fresh Meat Market offers natural, prime and wagyu meat cut in-store by certified meat cutters, as well as 100% pure beef ground in-store daily
- Sushiya department, offering fresh, in-store made sushi and Asian grill selections, including fried rice and noodle bowls
- H-E-B Meal Simple with fresh, convenient chef-inspired meals prepared in store
- Cooking Connection Kitchen with live demonstrations and samplings of easy recipes you can make at home in under 30 minutes!
- Blooms Floral department, offering online ordering and delivery service, and custom ordering for a variety of events
- As the #1 Beer and Wine retailer in Texas, the store has an extensive craft beer and luxury wine department with almost 2,000 bottles of wine and 600 beer selections from Texas to around the world, along with a dedicated tasting section
- Customers can also visit with our certified Wine Steward to sample our favorite wines, to create the perfect pairing, or plan their next party
- Healthy Living department featuring bulk food bins dispensing nuts, grains, dried fruits, and snack mixes, along with a robust selection of vitamins, sports nutrition, and lifestyle items to support health and wellness
- Expansive selections in grocery and general merchandise departments such as dairy, frozen foods, baby and seasonal
- Household Essentials department with disposable plates, bowls, and utensils. Texas Tough brand items, storage solutions, and a full selection of cleaning, laundry, paper, and personal care essentials
- Pet department featuring Heritage Ranch by H-E-B pet food, as well as fun toys and treats for all your furry friend’s needs
- Beauty department with a wide selection of cosmetics and other beauty essentials




As the largest privately held employer in Texas, Parmer Ranch H‑E‑B employs more than 420 Partners (employees). H-E-B is regularly recognized as a top employer and ranked among the best retailers in the nation. All job opportunities with the company can be found at H-E-B Careers.
Through its Spirit of Giving philosophy, H-E-B is committed to supporting its customers and communities beyond the walls of its stores. In celebration of the new store’s opening, H-E-B donated a total of $20,000, with $5,000 each going to the Helping Hands of Georgetown, The Locker, The Caring Place, and the Williamson County Regional Animal Shelter.
In 1966, the company opened its first Georgetown H-E-B store at 600 W. University Avenue, a 21,000-square-foot location that operated until 1989. That year, it was replaced by a 67,000-square-foot store at 1100 South I-35, which closed in 2023 and was replaced by the Wolf Lakes Village H-E-B. The retailer also operates a 96,000-square-foot store at 4500 Williams Drive, with the new Parmer Ranch location marking its third in Georgetown.